wordpress
DESCRIPTION
WordPress for NonprofitsTRANSCRIPT
MIKE BROGAN&
MARK ROOT-WILEY
MAY 13, 20142100 BUILDING
DOWNLOAD OR VIEW SLIDES ON 501COMMONS.ORG
So you have (or want) a WordPress site. Now what?
Thanks to our Sponsors!
o HandsOn Techo Thank you Points of Light Foundation, Google and CNCS!
Mike & Mark
MRW Web DesignMRWweb.com
Mike Brogan ConsultingMikeBroganConsulting.com
”Dot Com”vs.
“Self-Hosted”photo by huasonic
“Dot Com” vs. “Self-Hosted”
WordPress.com
● Free basic account● you.wordpress.com● Paid Upgrades● No Maintenance● Limited Features &
Designs
Self-Hosted (WordPress.org)
● Free download● Install on your own host● Total control of features
and design● Maintenance required
We’re talking about this one today.
Documentation
photo by lordgordon
Documentation● WordPress Account● Hosting● FTP login/password *● Domain registration● Google account for Google
Analytics/Webmaster Tools *● Plugin accounts/licenses● Social accounts (e.g. Facebook) *● Ask your web developer!
* Add separate users when possible.
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BACKUPS
photo by jon_a_ross
Backups● Don’t rely on Web host● Schedule & Automate● Store offsite● Plugins
● BackupBuddy ($80/year or $297 forever)
● BackUpWordPress ($0)● Service
● VaultPress ($5-$40/month)
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Updates
photo by katsrcool
Updates● BACKUP FIRST!● Updates contain…○ New features○ Bug fixes○ Security patches
● Update themes, plugins, & WordPress● WordPress makes updates easy!
○ Now with automatic updates!
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SECURITY
photo by jon_a_ross
Security● Strong Passwords● Avoid “admin” for username● Determine policies and procedures:
● Each staff member has own account; delete when they leave
● If sharing, change password when staff member leaves
● Plugins: Limit Login Attempts
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Analytics
photo by bionicteaching
Analytics● Google Analytics
● Who comes to your website● Where they came from● What they did
● Google Webmaster Tools (& Bing too)● Submit site map● How Google “sees” your site● Technical warnings
● Plugins help you add both to your site:● Google Analytics for WordPress● WordPress SEO (Webmaster Tools)
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Content Strategy
● Determine website goals
● Choose someone to regularly update
● Make website content consistent with
other media
● Content audit
● Test common actions
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Get Support
photo by EideMontana
Get Support1. Google: “WordPress how do I ______”2. WordPress.com Documentation3. WordPress.org Forums4. WordPress StackExchange (more
technical)5. Seattle WordPress Meetup6. WordCamp Seattle
Find a consultant!
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Questions?
photo by chriswaits
