wordpress presentation 5:3:2017
TRANSCRIPT
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Writing effectively for the web
Be Bold. Tell Real Stories
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Be Bold. Tell Real Stories. Digital is different
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Be Bold. Tell Real Stories.
More spaceLess attention (credit)
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Be Bold. Tell Real Stories. Digital is different
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Be Bold. Tell Real Stories.
Writing to win an audience
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Be Bold. Tell Real Stories.
Journalist
• TV News & Current Affairs Reporter
ØMid North Coast, NSW
ØAlice Springs, NT
• Mid North Coast, NSW
• Alice Springs, NT
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Be Bold. Tell Real Stories.
Telling Real Stories (b)
• ProducerØNine News SydneyØToday Show ØNightline ØSunday Program (News)
• Nine News SydnSunday (news)Seven News Perth
• Bureau Producer ØSeven News Perth (Weekend)ØA Current Affair (WA)
• A Current Affair
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Be Bold. Tell Real Stories.
• ABC TV‘s first Reporter based out of Alice Springs
• Administrator’s Award Excellence in Electronic
Journalism
• Darwin Press Club Award TV Reporting
Highlights (b)
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Be Bold. Tell Real Stories.
Marketing (p)
•Grow audience
• Skyrocket sales
• Boost credibility
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Be Bold. Tell Real Stories.
Guilty.. of advertising
• Bragging (b)
• Promising (p)
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Be Bold. Tell Real Stories.
People Power
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Be Bold. Tell Real Stories.
Audience
• Why are you here today?
• What did you think you’d learn or gain
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Be Bold. Tell Real Stories.
For people who love and value WordPress to get together
to learn from and connect with
each other
Purpose
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Be Bold. Tell Real Stories.
• Audience centred
• Purpose driven
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Be Bold. Tell Real Stories.
Be curious
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Be Bold. Tell Real Stories.
Be valuable
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Be Bold. Tell Real Stories.
Be trustworthy
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Be Bold. Tell Real Stories.
Be real
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Be Bold. Tell Real Stories.
Be worth it
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Tell real stories, worth sharing.