wordpress san diego meetup - sharing made easy
TRANSCRIPT
WordPress San Diego MeetupSharing Made Easy : April 5, 2011
Opening Questions:
What feelings does your content inspire? Who is reading your content? Are readers sharing your content? Where would you look to see if users are passing it
along?
Reasons People Share
to feel special, smart, or in the know they are in a state of awe they are excited
Attributes : The Most Shared Content
positive over negative themes long and intellectually challenging topics subjects that elicit an emotional response content with elements of science
The Content Interaction Pyramid
Use Psychology :Create Content Sharing
"By giving consumers good content, we help them feel important when they pass it to their friends."
"The content should be easily read or viewed, and have the ability to be quickly passed along… Give consumers sound bites or summaries they can easily share with their friends."
"Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed."
Tips to Increase Sharing
Clear Calls to Action Clear Bits on What to Share Show Social Proof
Where People Share
Email Offline | 1 and 1 | Groups FaceBook Twitter Reddit, Stumble Upon, WP.com and on and on and on
AddThis – Sharing Services
ShareThis Trends
AddThis Trends
Community Factors
Age Social Spheres Readership Interest Influence
Klout PeerIndex
Technology to Help Your Users Share
AddThis ShareThis Topsy
GreetBox
Resources
ShareThis Blog AddThis Blog
