wordpress seo - that's google friendly

@Ben_BeckBenjaminBeck.com/WCLV2013

Wordpress SEOThat’s Friendly

By: Benjamin Beck


Hello

Founder, Local Stampede

[email protected]

@Ben_Beck

Benjamin Beck


Slides & LinksBenjaminBeck.com/WCLV2013

Connect@Ben_Beck

I’m Going To Talk Fast!

Intro To SEO


What Does SEO Stand For?

Spam Everyone Online?


What Does SEO Stand For?

Spam Everyone Online?Search Engine Optimization


PaidAds

Free(SEO)


20%Clicks

80%Clicks


How Does Rank Results?

Free(SEO)


Their Algorithm Is Always Changing

Source: http://moz.com/blog/33-link-building-questions-answered

Over 200 Ranking Factors


The Dark Side of SEO

1. Keyword Stuffing 2. Comment Spamming3. Link Exchanges4. Creating Link Networks5. Exact-Match-Domains6. Hacked Websites

Non-Google Friendly Tactics


Problem Is, It Doesn’t Work Long Term

Google Updates Penalize Spammy SEO


Resources To Learn SEO

• Moz – SEO Beginners Guide• Quick Sprout University• Yoast Wordpress SEO


Building A Google Friendly Site

SCRO

Offsite

Onsite

Built Right

11 Steps To Build Your Site

Right


#1 Use Wordpress

A Fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80 – 90% of SEO and is the first big step anyone can take towards creating a popular online business.” - Matt Cutts, Google

DONE!


#2 Don’t Block Search Engines

Settings / Reading


#3 Pick www. OR non-www.

Set up aswww. OR non-www.

Settings / General


#4 Set Permalink SettingsBest Practice: /Post Name OR /Category/Post Name

Settings / Permalinks


#5 Control Indexing

Pages per a day

Data per a day

Time per a day

Google Web Master Tools


Yoast Wordpress SEO

Setting Up Indexing On Your Site


No Index Subpages & Archives

No Index:Subpages & archives


No Index Media


No Index Taxonomies

Keep Categories

Indexed

No – IndexFormat

No – IndexTags


No Index Archives

KeepAuthors Indexed

No – IndexDate

Archives


#6 Create A Site Map

Helps Search Engines Crawl Your Site


#7 Install W3 Total Cache

Speed Up Your Site With Caching


#8 Install WP Smush.it

Decrease Media Files


#9 Clean House

Eliminate Excess Content


#10 Speed Up Your Site

Google Speed Test Pingdom GTMetrixP3 Plugin

Find & Fix What’s Slowing Your Site


#11 Get A Responsive Theme

ResponsiveTest.net – Check Your Site

5 Steps To Optimize

Onsite


#1 Pick The Right Keywords

Source: https://adwords.google.com/ko/KeywordPlanner/Home


19X More Search Volume


Source: http://moz.com/

#2 Use Those Keywords On The Page


Yoast Wordpress SEO

Optimizing Onsite Content


Optimize Site Content With Yoast

Pick AKeyword

Follow Suggestions

Set A Title & Meta


Advanced SEO Tips

AdvancedSEO Tips


#3 Encourage Social Sharing

I use the Digg Digg plugin

http://wordpress.org/plugins/digg-digg/


#4 Passive Internal Link Building

I Use Yet Another Related Post Plugin


#5 Fix Broken Links

Redirect 404 & 302’s To Correct Page

+ RedirectionPlugin

Offsite Link Building


Lots of Ways to Build Offsite

• Content Creation• Building A Community• Speaking & Events

Each Could Be A Whole Other Presentation


6 Ways To Harvest Links

Link Harvesting Book Coming Soon Book.BenjaminBeck.com


#1 Get Links From Copy Cats

Tynt.com links to site when copied


#2 Reach Out To Relationships

• Organizations • Affiliations• Vendors• Alumni• Testimonials

Friends Link To Friends


Manage & Scale Outreach

GetBuzzStream.com


#3 Get Interviewed By Reporters

HelpAReporter.com


#4 Find Company Mentions

Whose Talking About You, But Not Linking?


#5 Get Links From Your Images

ImageRaider.com – Tracks Your Images


#6 Set Up Alerts For Everything!

• Google Alerts – Search Alert• Talker Walker – Search Alert• Image Raider – Image Alert• Pin Alerts – Pinterest Alert• HARO – Expert Interview Alert

Automate Finding Link Opportunities

6 SCRO Tips


What’s SCRO?

How To Stand Out On Search Result Pages

S - SERPC - ConversionR - RateO - Optimization

S – SearchE – Engine R – ResultsP – Page


#1 Meta Descriptions

Use Keywords, Numbers, & CTA’s

MetaDescription

BoldedKeywords


#2 Google Authorship

plus.google.com/authorship


#3 Use Call To Actions

Tell Them What To Do


#4 Use Schema

Ratings

Reviews

Price

Raven Schema Creator Plugin


#5 Video Snippets

wistia.com/doc/video-seo


#6 PPC Can Increase SEO

Source: http://www.seerinteractive.com/blog/part-one-adwords-paid-organic-report-results

SEO CTR rises from 6% to 38% with PPC Ads


Thank You!

Founder, LocalStampede

Contact@LocalStampede

@Ben_Beck

Benjamin Beck

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