© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Minnesota Network of SEOs

Source: blog.awardspace.com

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Current

Director, Earned Media - Deluxe

Director PR, Communications & Social

Media – MnSearch

Prior:

VP, Director of Search and Content

Strategy – MWG

iCrossing – Search strategy

@adamdince

Contributor to:

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Brief introduction

Domain name, hosting and URL structure

Necessary plug-ins

Best practices

– On Page SEO

– Off Site SEO

– Technical SEO

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

WordPress is a highly flexible CMS that can be easily

optimized for organic search. This presentation is

best suited for marketers/Webmasters who:

Are familiar with the WordPress Dashboard

Have a working knowledge of SEO

Are familiar with Google content guidelines and best

practices

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Inbound links generate equity (PageRank), why give it to

WordPress.com? Build your own domain strength.

http://wordpress.org/hosting/

Consider branding before SEO when registering a domain

name

Register domain for two-years or longer at a time

If you can afford it, use dedicated hosting or host WordPress

on the same servers as your other Sites

HTTP or HTTPS doesn’t matter, but HTTPS might be a better

long term option for security and potential keyword data

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Must-Have

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/plugins/allow-rel-and-html-in-author-bios/

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/support/view/plugin-reviews/all-in-one-schemaorg-rich-snippets

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/plugins/wordpress-seo/

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/plugins/wordpress-seo/

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/plugins/wordpress-seo/

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/plugins/google-analytics-for-wordpress/

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/plugins/inboundwriter/

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/plugins/wp-robots-txt/

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

http://wordpress.org/plugins/wp-greet-box/

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

A Few

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Don’t write to rank, write to engage your

audience

Where possible, optimize meta-data and

content with targeted keywords (avoid

stuffing)

Use a healthy mix of images and other

digital assets within your textual content

Use your blog’s on-site search data to

identify content and user-experience

gaps

It’s okay to use third-party content on

your site, but please get permission first

and don’t make it a habit

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

If your blog contributors have

Websites, ask them to link to your

blog, or at least their author page on

your blog

Share blog posts on Google Plus

page and relevant communities

Use hash-tags when sharing in

Google Plus (but don’t spam them)

In your Plus shares, mention

influencers and others you want to

read and possibly share

Hidden gem: Join Triberr.com it’s

free and opportunities abound to get

links to your articles from members

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Include social sharing buttons on all pages

(many great plug-ins available)

Don’t weigh your page-load time down

with too many active plug-ins

Test page-load time with Google

Webmaster Tools or

http://tools.pingdom.com/fpt/

Test authorship with Google Rich Snippet

tester

(Mobile) Choose a responsive or reactive

theme

View cached pages in Google and Bing to

ensure page is rendering properly to

search engines

Source: www.seospecialist.co.uk