wordpress websites for therapists · twenty thirteen is a very popular theme . customization...
TRANSCRIPT
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WordPress Websites
for Therapists
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Domain Names
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Things to think about with
a domain name
easy to type
short
.com only
fits your brand (which may be your name)
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Where to get your
domain name
If you are just starting it is best to get the
domain name where you get hosting.
Most places offer both.
If your domain name is somewhere else
you can “point” from there to your host. It
sounds harder than it is
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WordPress recommendations
Cost
How easy it is to install Wordpress?
Can you also get the domain name from the same
provider?
What should i be thinking about in regards to
hosting?
Hosting
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Who does Word Press
recommend for hosting?
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Installing wordpress
many of these places have one click
installation of word press.
you have to install word press on to your
domain name in order to build your site
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This is what installation looks
like on Blue Hosting
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in progress
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pick the domain name you
want it installed on
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Log In
Log in is always at your site domain
name/wp-admin
www.myurl/wp-admin
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What you see after log In
Dashboard screen
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What you see when you first log in
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Site is set up as just a blog
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Change the
title of the
site from
your blog
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A good way to start your theme search is
to look at other peoples sites
A right click allows you to view source
code so you can determine a theme used
Themes
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Infocus is the theme
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How should i decide on
a theme?
How much can I change within it?
Is there online support if I have questions?
Is it a theme many other people use?
Is it visually compelling
Consider paid themes for support and ability to
change things without code changes
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How many people have downloaded it?
Reviews
When was it last updated?
Is it mobile friendly?
How should i decide on a theme?
Page 2
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Free Themes
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Problems with Some
Free Themes
Spammy links included
Made not be updated often which could lead to
conflicts with word press updates
May have code that conflicts with plug ins
May not have good support
Be sure to check reviews
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Benefits WordPress
Vetted Themes
WordPress reviews some themes
Won't have many of the previous issues
mentioned about free themes
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Example Free Theme
Twenty Thirteen is a very popular theme
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Customization
Twenty-thirteen
Color
Header image
Menu
These are the only things you can edit without getting
into code edits
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Limited customization
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Theme Forest
One place to seek out paid
themes
Paid Themes
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example of a paid theme
This theme is Avada which is the theme I use for
my consutling website
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Paid theme with many things
easily customizable
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List of things
you can
customize in
avada
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what you can customize in InFocus theme
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Installing Theme
Appearance button on left
Menu
Search for theme
Click install theme
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you can search for themes
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If you search you can just install from that screen
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In newer wordpress versions you can drag and drop where it says
add new theme. Any themes you have downloaded will be there and you can activate any
of them. that button comes up when you hover over the theme
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this is if you downloaded from somewhere
else and it is on your computer.
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Switch Themes
Activate the other theme
you also have the option to preview so
you can see what a theme might look like
with your content
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Pages Versus Posts
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Pages are the content of your website and won't
be changed
This is set up as a "static page”
Appearance-customize is how you get to this
menu
You will designate a page where you want your
blog posts to show
Pages
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Static page
designate your home page
designate your blog page
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Pages
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What pages should I
have?
Content
Home Page
Specialty One
Specialty Two
Specialty Three
About Me
Fees/Insurance
Blog Page if you have a blog?
FAQ’s
Paperwork
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Accessing Pages
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Add new page
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Edit page
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you just type in edits
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Because Wordpress is a blogging
platform it is set up to have comments
on each page. You don’t want people
commenting on your pages.
You can do this via edit all pages
Remove comments
from pages
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Designate a page for
the blog
Remove comments
from every page
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Edit all pages
remove comments
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on the pages page
check each page you dont want comments on
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click edit
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then click edit above and then apply
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Edit comments to disallow on page
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Blog
Set the page you want your blog to be on
Appearance-customize on menu
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posts
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Add a new post
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media
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What media might you use? Pictures
Pdfs of your paperwork
Pdfs of resources
Add New Media
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Upload new media
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add new media
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To upload
new pictures
Alt text very important for
seo
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if you are uploading from your computer
you can browse or..
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drag and drop the media or select if off of your
desktop
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Media Library
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Insert media into a page
or post
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Edit the picture
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click here to edit
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What is a Plug-in
Software component that adds a specific
feature
PlugIns
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What Plugins do i
need?
Askimet if you have a blog
An SEO plug in either Yoast or ALl In One
A plug in such as sociable so you can get
your social media links
A Security Plug-In
A Back-up Plug-in
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Choosing plug-in page
2
How good are the install instructions and
FAQ's
Is the developer available in a support
forum
Downloads over 1000 times
An update in the last 6 months
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Things you use a plug
in for
Seo
Spam prevention for your blog
Security
Back ups
Social sharing
Social media links
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How to Choose the best
plugins
Read reviews
Look at a few competing plug ins to compare
features
It is available through the wordpress.org plug in
site
Check the highest version of word press that it is
compatible with
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Adding a new plugin
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Akismet Blocks spam to your blog
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Search for plug ins for
things you want to do
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search results-just click install now
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Installed plugin list
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Where
you
access
plug ins
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Plugins I use
Akismet-a must to eliminate blog spam
ALl in One for SEO
Updraft plus-paid for back up
Social Links-links to social media accounts
WordFence-provides security and also has a caching
capability (speeds site loading)
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update plugins
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a plug in needs updating
a plug-in needs updating
click it to get to the plug in page
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![Page 103: WordPress Websites for Therapists · Twenty Thirteen is a very popular theme . Customization Twenty-thirteen Color Header image ... WordFence-provides security and also has a caching](https://reader034.vdocuments.net/reader034/viewer/2022050505/5f96db480aa06426e443e720/html5/thumbnails/103.jpg)
just click update now
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What are widgets? other tools in the template to allow you to
put certain things like social links in
certain places
different themes will have different
widgets available
Widgets
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locations of widgets
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Where do you
want the widget to
go?
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Footer
widgets in
action
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other important
settings
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Settings
General
Reading
Permalinks
Discussion
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![Page 111: WordPress Websites for Therapists · Twenty Thirteen is a very popular theme . Customization Twenty-thirteen Color Header image ... WordFence-provides security and also has a caching](https://reader034.vdocuments.net/reader034/viewer/2022050505/5f96db480aa06426e443e720/html5/thumbnails/111.jpg)
![Page 112: WordPress Websites for Therapists · Twenty Thirteen is a very popular theme . Customization Twenty-thirteen Color Header image ... WordFence-provides security and also has a caching](https://reader034.vdocuments.net/reader034/viewer/2022050505/5f96db480aa06426e443e720/html5/thumbnails/112.jpg)
it can be a good idea to check that until you are ready for your site to go live
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you always want to move your permalink set
up from default to custom or post name for
se0 purposes
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Menus
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submenu
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if you want the theme to automatically add new pages to your menu
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SEO concepts
SEO
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Keywords The most important SEO concept is that of keywords.
Keywords are the words that people will type into the
search engine when they are looking for your services.
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Keyword Examples Counseling
Counselor
EMDR
Specialization and counseling
City and counseling
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What are the aspects of SEO a
plug in can change?
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Page URL
This is the name of the page. For example www.janedoe.com is a page url.
The above screenshot shows a page url. You can name each page url using your keywords along with a description of what is
found on the page.
Title Tag
This is the title of your page. It can also be known as the Page Title or Meta Title. It is the first line of what shows up
in the search engine results and it is also shown on the top of the browser.
Meta Description
This is the description of your page or services that will show up when a person sees your website come up in
search
Meta Tags
These are keywords that you can put on your site (not seen by the visitor) to tell the search engines about your
content. At this point in time they are considered obsolete
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SEO
Can be done with a Plugin
The most highly recommended ones are All in
One and Word Press SEO by Yoast
both have free versions
I use All In One-because i find its linkages to
google easier to do
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![Page 126: WordPress Websites for Therapists · Twenty Thirteen is a very popular theme . Customization Twenty-thirteen Color Header image ... WordFence-provides security and also has a caching](https://reader034.vdocuments.net/reader034/viewer/2022050505/5f96db480aa06426e443e720/html5/thumbnails/126.jpg)
![Page 127: WordPress Websites for Therapists · Twenty Thirteen is a very popular theme . Customization Twenty-thirteen Color Header image ... WordFence-provides security and also has a caching](https://reader034.vdocuments.net/reader034/viewer/2022050505/5f96db480aa06426e443e720/html5/thumbnails/127.jpg)
This is
what your
results will
look like in
search
When
editing page
either click
seo at top or
scroll to
bottom while
in edit mode
to access
seo settings
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Measuring Success
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What do you want to know
about your website
How people are finding it
What pages are they visiting
Are they returnees
How long are they staying
Bounce rate-how many people leave after
just seeing one page
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Google Analytics
Gives you all of this info
You can get it from their site
An app for the ipad-quickalytics
And easily enter the code into your site via
the All In One Seo pack
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Analytics page
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Analytics page
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Quickalytics app
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All in one
General settings
Scroll down to
If you are signed
into google it will
retrieve you info
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Editing Code
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Appearance
Editor
Then you will see page with code to edit
On the right are all your places you can
edit
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Pick the part of
the page you
want to edit code
for
Always make sure you make a copy of
the original code in a doc before making
a change
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Users
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For security purposes make sure you
don't stay with the default user of admin
It gives hackers half the info they need to
get into your site.
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Change an admin user
Go into the users menu
Add a new user with administrative privileges
Log out
Log in again using the new user name
Then delete admin user
You will be asked if you want posts deleted or
reassigned to the new user-reassign them.
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Backup
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Within WordPress you can restore a prior
version if you make an error
However, you should get a good back-up
plug in case you are hacked or have any
major problems
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You can easily restore a prior
revision if you make a mistake
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Updraft plus
Paid back up plugin I use
It does need to back up online though so
you need a free dropbox account
It can be set up to back up before you do
any updates
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Make sure discussion is not
checked
Just click back up now
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Security
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Things to do to improve
security
Keep WordPress and all your plugins updated
Minimizing the number of plugins you use-if you aren't
using it delete it
Have a complex password
Back-Up Regularly
Don't use "Admin" as your user name
Use a good security PlugIn-I use WordFence