work like the network
DESCRIPTION
Design Engaged 2008.TRANSCRIPT
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Losing Control:8 Steps to Success in a post 2.0 World
WORKLIKETHE
NETWORK
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BUSINESSES THRIVE ON THE NETWORKWHEN THEY ADAPT TO THE NETWORK
NOT THE OTHER WAY AROUND
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Huge assumptions. Huuuuge.
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From an industrial era
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To a networked one
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From core competencies
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To edge competencies
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http://www.flickr.com/photos/takomabibelot/
Value exists externally
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Change happens faster thanorganizations can process
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What makes Google Google?
“Don’t
fight th
e inter
net.”
Eric Sc
hmidt, se
mi-CEO
,
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Predictability, control, process, rules
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Predictability, control, process, rules
Booooooring!
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What’s the opposite of those?
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http://www.flickr.com/photos/bachmont/
WAYSTO
REFRAMETHE
ORGANIZATION
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FROMCONTROL
TOCHAOS
(1)
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YOU’REJUSTA
NODE(1)
http://www.flickr.com/photos/generated/
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Home sweet home
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Customers lead the conversation
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Even Disney’s doing it
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We can handle it
“They walk fast and they walk adroitly. They give and they take, at once aggressive and accommodating. With the subtlest of motions they signal their intention to one another.”
William Whyte, City (1969)
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Iteration Iteration Iteration
http://www.flickr.com/photos/oskay/
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FROMPROCESS
TOFLOW
(2)
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From hierarchy
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To something a little more improvisational
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Waterfall to washing machine
http://www.slideshare.net/leisa/
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Improvising with customers
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Wikipedia
New rules and regulations
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FROMDOCUMENTATION
TOCOLLABORATION
(3)
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“The Incredibles” DVD Set, Disc 2
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Pixar is a community in the true sense of the word. We think that lasting relationships matter, and we share some basic beliefs: Talent is rare. Management’s job is not to prevent risk but to build the capability to recover when failures occur. It must be safe to tell the truth.
-Ed Cartmill, President, Pixar (Harvard Business Review)
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FROMFEARTO
CONFIDENCE(4)
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Fear of competition
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Impossible to hide
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Embracing critics and whistleblowers
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09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0
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Youa Culpa
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FROMHIDDEN
TOEXPOSED
(5)
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Secrecy is obsolete
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It’s not clear where your interests endand others begin
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Honey I forgot the copyright
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Edges everywhere
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Edges everywhere
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Edges everywhere
Edges everywhere
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FROMOWNERSHIP
TOSTEWARDSHIP
(6)
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In the service of a higher purpose
When we try to pick out anything by itself, we find it hitched to everything else in the universe. - John Muir
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“About week 3, I realized I wasn’t in charge anymore.” -Ted Rheingold, CEO, Dogster
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Google aims to be a steward for the Internet’s decentralized nature,
its core social good.
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Individual agency, too
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SUCCESS=NUMBER OF MEANINGFUL CONNECTIONS
SUCCESS=NUMBER OF MEANINGFUL CONNECTIONS