Work  redesigned  

wor

k re

desi

gned

why did you take this job? why are you still there?

we increase the reach and response of brands by making them more

collaborative, connected, engaging and ultimately more influential!

Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last

year...

Source:  2009  Edelman  Trust  Barometer  

CEOs are the least trusted source of information when forming an opinion of a company. 81% of respondents do not trust

the CEO as a source in Australia, the US and Europe

Source:  2009  Edelman  Trust  Barometer  

87% of Australians would refuse to buy from a company they do not trust, and 93% said they chose to buy product or

services from companies they trust.

Source:  2009  Edelman  Trust  Barometer  

so, what has changed?

was this man the first to understand the change?

was this man the first to help create the change (Ben Self)?

It was about starting conversations... Ben Self, DNC

people are interacting with brands differently!

what are they advertising!

the future of work is about starting conversations…

the future of work is about being social

C + I + C + S = attractionretention

the seggr = social construct for the workplace

connecting + interacting + creating + sharing = attractionretention

the seggr = social construct for the workplace

source:  Harold  Jarche  –  Learning  and  Working  on  the  Web    

source:  Harold  Jarche  –  Learning  and  Working  on  the  Web    

interacting

connecting creating

sharing

people are turning to each other...because they can!

20 – Hours of video uploaded every minute onto YouTube

600k - new members on Facebook per day

4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).

500,000 – The number of active Facebook applications. 900,000 -The number of blogs posts

put up every day

700 million – The number of photos uploaded per day on Facebook

50% – Percentage of Facebook users that log in every day.

350 million – People on Facebook.

1.73 billion – Internet users worldwide (September 2009).

18% – Increase in Internet users since the previous year.

27.3 million – Number of tweets on Twitter per day (November, 2009)

126 million – The number of blogs on the Internet (as tracked by BlogPulse).

so let’s talk about connecting

Nike chalkbot – they understand CICS!

even men are having conversations about Barbie?

DEWmocracy – 470,000 votes, 1 million participants!

The tribe will speak…DEWmocracy is back!

GE know the power of sharing!

sharing - ($928m in 9 years)

Harold  Jarche    

how connected are you people?

where are they having conversations?

who are your influential people?

0  2  4  6  8  

10  12  14  

hours  per  week  

hours  per  week  

Hidden  Costs  of  Informa5on  Work:  A  Progress  Report.  IDC  survey  of  706  knowledge  workers  -­‐  2009  

“Employees  shouldn’t  waste  too  much  5me  on  the  intranet;  social  media  wastes  5me;  the  Internet  is  a  produc5vity  drain”  

how do you find information?

do you interact with others to plan?

have you considered an incubator?

who are your creative people?

what do you do that is worth sharing?

Anti-procrastination alert:

You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences.

is this you social media policy?

CONNECTing [sourced ideas from 21,000,000 strong seggr network] INTERACTing [collaborated with IBM, Photon and seggr executives]

CREATing [maybe a little bit?]

SHARing [we just did!]

things have changed?

It IS about starting conversations... Ben Self, DNC

connecting + interacting + creating + sharing = attractionretention

the seggr = social construct for the workplace

this slide is intentionally blank (thank you)