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    CLOUD COMPUTING:A silver bullet or inance?CFO Webcast sponsored by Workday

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    CLOUD COMPUTING: A silver bullet or inance? | workday

    Contents:About this Report: 2

    Executive Summary: 2

    Part One:Inormation Needs o the Modern CFO 3

    Part Two:

    Parting the Cloud 4

    Part Three:

    Countering Misperceptions 5

    Part Four:

    Implementing Cloud-Based Solutions 6

    About this Report:Cloud Computing: A Silver Bullet for Finance is drawn rom

    research, interviews and comments made by panelists at a

    November 2011 Web cast sponsored by CFO Publishing and

    Workday. CFO Publishing is an award-winning media busi

    ness that reaches over 400,000 corporate executives in theUnited States, and includes CFO magazine, CFO.com, and

    CFO Research Services. Workday is a leader in enterprise

    class, sotware-as-a-service (SaaS) solutions or Human

    Capital Management, Payroll and Financial Management.

    Panelists or the Webcast were:

    Craig Butler

    Chie Inormation Ocer

    AAA Northern Caliornia, Nevada and Utah

    Michael Mitchell

    Principal, Emerging Solutions

    Deloitte Consulting LLP

    Mark Nittler

    Vice President, Financial Applications Strategy

    Workday

    Moderated by: Russ Banham

    Contributing Editor

    CFO magazine

    Executive SummaryThe benets o cloud computinga high return on

    investment, greater sta eciencies, optimization o IT

    resources, and enhanced visibility and access to inorma-

    tionhave piqued the interest o CFOs and nance leaders

    who are actively evaluating the risks versus the rewards

    o the cloud delivery model. Although a steady migration

    to the cloud is happening in many areas o the enterprise

    nance proessionals still have questions regarding the

    security, perormance, privacy, risks, and the actual cos

    and value o cloud computing. This white paper discusses

    the benets and challenges o Finance in the Cloud, why

    the cloud may be an appropriate platorm or Finance, andhow a move to the cloud has the potential to transorm

    business operations.

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    Part One:Inormation Needs o the Modern CFOThe role o the Chie Financial Ocer has evolved over the past

    decade to be a strategic partner to the CEO and other cross-

    unctional leaders in steering the organization orward to drive

    improved business results. While CFOs still manage corporateexpenditures, endeavor to improve protability and assure

    compliance with ar-reaching and constantly shiting nancial

    and accounting rules and regulations, they must also be able to

    manage corporate risk and help steer the strategic direction o the

    business.

    Many CFOs are hindered in this quest by inecient nancial

    processes and ineective on-premises ERP (enterprise resource

    planning) systems that cause a state o disconnection between

    them and the rest o the business. Legacy nancial applications

    are oten outmoded and ill-equipped to deliver timely inorma-

    tion, and the cost and time involved in upgrading on-premise ERP

    systems tax patience and steal ocus. These challenges can cause

    undue anxiety or a CFO, who in the post-Sarbanes-Oxley environ-

    ment must sign o on the accuracy o the companys nancials.

    While traditional ERP technology systems were created to process

    transactions, they were not designed or planning and decision

    support. Enabling these systems to support the new ways o

    governance, decision support and planning is elusive, requiring

    the implementation o add-ons and upgrades that are time-

    consuming, costly and rustrating (See Figure 1). As Mark Nittler,

    vice president o nancial applications strategy at Workday,

    describes the legacy systems, Theyve become a hindrance or

    nance as it tries to transition rom a steward o value preserva-

    tion to a business partner in the value-creation end o the busi-

    ness, he explained. The traditional systems are doing what they

    were designed to dotransaction processingand they do this

    well. But, when it comes to control, analytics and reporting, they

    just werent designed or that. More modern cloud-based ERP

    systems, on the other hand, have these vital eatures designed in

    rom the beginning.

    Figure 1: Traditional ERP System Shortcomings

    The drawbacks o the traditional systems can be boiled

    down to the ollowing:

    1. Since their architectures were not built or modern gover-nance and analytics, these issues tend to be addressed

    with unctionality that is layered onto the core system,

    i.e., not part o the core system;

    2. The development and delivery cycle is very slow, resulting

    in new releases that are typically 18 to 36 months apart;

    3. The upgrade process is rustratingly dicult and expen-

    sive, compelling many companies to delay it, which

    results in the organization being three to our years

    behind the current vendor release.

    While Mitchell agreed with Nittler that traditional ERP systems

    remain useul or transaction processing, they all behind when

    it comes to data analysis. The transactional data has to be

    re-aggregated by BI (Business Intelligence) systems to accom-

    plish the analytical decision-making, he said. Youre bolting

    on layer upon layer o new ancillary systems, a process that is

    expensive, eats up time and creates an inability or nance to

    react quickly and authoritatively to the transactional data rom

    an analysis standpoint.

    Nittler brought up another rustration with traditional

    on-premises ERP systems. A recent release o sotware will

    be eighteen to twenty-our months old by the time it is imple-

    mented, and by then there are only a raction o potential

    users on the release, he said. You can be years behind the

    current upgrade, which is rustrating when you are in a volatile

    accounting environment that can create expensive governance

    and control risks. Even i the desired unctionality is delivered in

    the latest release, most customers are not in a position to take

    advantage o it.

    As an example, Nittler cited upcoming Financial Accounting

    Standards Board regulations mandating new accounting treat-

    ment or leases on the balance sheet. The new rules, expectedto be in place by the year 2015, require vendors to update their

    current lease accounting treatment in their ERP systems.

    Those updates will likely come at a rate o two or three a year,

    and there will be a rush just beore the rules kick in to imple-

    ment them, Nittler said. The likelihood o receiving usable

    lease accounting capability rom traditional suppliers by the

    deadline is slim, and even i Finance is able to implement the

    update in time it will cost a lot o money.

    CLOUD COMPUTING: A silver bullet or inance? | workday::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

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    As a result, many organizations will be compelled to

    address the lease accounting treatment outside their

    on-premises ERP systems. Said Nittler, Companies will

    be dis-integrating their enterprise technology once again,

    pulling one more thing out o the system o record and

    putting it on spreadsheets. There needs to be a better way.

    Part Two:Parting the Cloud

    The better way is cloud-based nance applications. Cloud

    computing is the descriptor given to technologies that provide

    computation, sotware, data access, and storage services, in

    which the end-user does not require knowledge o the phys-

    ical location and conguration o the system that delivers the

    services. A parallel concept is the electricity grid, whereby

    end users consume power without needing to understand

    the component devices or inrastructure required to provide

    service. In the sotware-as-a-service (SaaS) cloud model, the

    vendor supplies the hardware inrastructure and the sotware,

    and then interacts with the user through a ront-end portal.

    Since the provider hosts both the application and the data, the

    end user is ree to use the service anywhere.

    SaaS has touched nearly every industry, changing the way

    countless organizations do business. The benets are straight-

    orwardcost reduction, greater fexibility, quick deploy-

    ment, lower implementation risk, better unctionality than

    existing solutions, and a high return on investment. According

    to a 2011 survey by the Institute o Management Accountants

    (See Figure 2) on how nance views cloud-based solutions,

    the desire to streamline cross-unctional business processes is

    the primary reason companies moved nance applications to

    the cloud.

    Figure 2: What is your primary driver to move your

    current accounting/ERP system?

    The benets o cloud computing helps explain why research

    organization Gartner predicts that by 2012, 80 percent o

    Fortune 1000 enterprises will use cloud-computing services

    For now, though, Finance lags other corporate entities like HR

    IT and sales in cloud adoption rates. According to a survey by

    Deloitte and CIOnet in May 2011, only 10.4 percent o respon-dents had implemented cloud solutions or nance (See Figure

    3). Although the survey only looked at adoption rates within

    the European CIO community, the ndings are likely similar to

    U.S. statistics.

    Figure 3: Which business units within your company

    are currently using cloud computing solutions

    IT 20.7

    Sales 17.1

    HR 13.1

    Finance 10.4

    Marketing 8.5

    Service 8.1

    Production 6.8

    Logistics 5.4

    Other 5.4

    Controlling 4.5

    5% 10% 15% 20% 25%

    Indeed, Finance may be the nal rontier or SaaS appli

    cations. Given the benets, it is expected to catch up

    soon. Finance systems in the cloud provide unique and

    powerul opportunities or Finance to enhance current ERP

    system experience or compliance, governance and process

    controls, as well as data updates and audit trails, said

    Mitchell rom Deloitte. From an audit perspective, this

    means a better auditing ramework. Details are captured

    and comments explain the `why behind each step in the

    business process.

    CLOUD COMPUTING: A silver bullet or inance? | workday::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

    Improve businessvisibility 9%

    Need a system

    with betterscalability7%

    Require moresophisticatedunctionality:12%

    Streamline crossunctional businessprocesses: 32%

    Better supporta distributedorganization: 17%

    Reduce overalIT maintenancecosts: 23%

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    Finance is urther assisted by a cloud-based model to e-

    ciently and eectively stay abreast o regulatory changes.

    Newer cloud systems were developed in the post-Sarbanes-

    Oxley, post-IFRS world, meaning that the technology and the

    engineering were created with these regulatory challenges in

    mind, Mitchell explained.

    The unctional capability o cloud nance solutions also

    warrants attention. Mitchell noted that newer cloud systems

    have an intrinsic workfow component that controls trans-

    actions, preventing users rom going o-script on a busi-

    ness process. Some object-oriented cloud-based nance

    systems urther allow BI reporting capabilities, Mitchell

    added. Theyre coming online quickly with a broad enoughspectrum o unctionality to make them viable alternatives to

    on-premises systems. (See Figure 4)

    As key fnancial processes migrate to the cloud,

    other benefts include:

    A much aster closing o the books, reeing up nance to

    invest more time in analyzing the results than processing

    them.

    A single repository or up-to-date inormation,

    Easing o distribution o data to end-users, thereby

    enhancing collaboration and reporting capabilities.

    Computing capacity scaled to shiting IT needs, thus

    eliminating large, upront inrastructure costs.

    Despite these many competitive plusses, why has Finance

    been slow to migrate to the cloud? The next section mulls somepossible reasons.

    CLOUD COMPUTING: A silver bullet or inance? | workday::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

    Figure 4: Cloud-Computingwith Workday

    Economic

    Advantage

    Enterprise-Grade

    Security

    Always Current Global

    Consistency

    Partnering

    Relationship Decrease cost

    Predictable cost

    No depreciation Faster

    implementations

    Liberate IT

    resources; easier

    maintenance &

    updates

    Lower training

    costs

    Higher adoption

    Workday proactively certifieson the leading and strictestsecurity standards:

    SAS-70 Type II

    SSAE 16 Type II

    ISO 27001

    Safe Harbor Self-Certification

    Workday also providesenterprise-grade protectionsfor:

    Physical Security

    Database Security

    Network Security Data Backups

    Data Segregation

    Disaster Recovery

    Delegated Authentication

    Leverage the most

    advanced

    technologiesavailable

    Better compliance

    controls; Lower

    financial and

    regulatory risk

    System is always

    current

    Automatic upgrade to

    current version

    Latest capabilitiesavailable immediately

    Regularly deliveredinnovation

    Better

    compliance

    controls Single, global

    source of truth

    Unified platform

    for faster

    business-driven

    insight

    Workday

    earns business

    & renewals Integrations

    ecosystem

    Shift operational

    responsibility to

    vendor

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    Part Three:Countering MisperceptionsAt present, the global cloud computing market is worth an

    estimated $40.7 billion, according to Forester Research.

    Many analysts predict exponential growth in cloud-based

    nancial applications in the next ew years. A recent studysponsored by AT&T and conducted by independent research

    rm Verdantix indicates that companies plan to accel-

    erate their adoption o cloud computing rom 10 percent

    o their IT spend to 69 percent by 2020, a good proportion

    o it invested in nance applications. A pulse survey taken

    during the Webcast sponsored by CFO Publishing and

    Workday seems to back up these expectations:

    Figure 5: Votes received: 117

    Which o the ollowing describes your

    organizations cloud adoption?

    We already adopted the cloud in one or more areas o the

    business

    41%

    We will probably adopt the cloud in the next two years

    30.8%

    We have no plans to adopt the cloud in the next two years

    28.2%

    Despite this somewhat optimistic prognosis, Finance has

    been slow to join the parade. Part o this has to do with

    relative immaturity o cloud solutions. A June 2011 survey o

    413 end users and vendors by North Bridge Venture Partners

    indicates that 26 percent o respondents were awaiting

    market maturity beore adopting a ormal cloud strategy.

    A slightly higher percentage in the Webcasts second pulse

    survey also is waiting in the wings:

    Figure 6: Votes received: 94

    In fve years, what will be the uture o fnance in

    the cloud?

    Finance in the cloud will be standard are in most organizations

    36.2%

    Finance in the cloud will move slowly toward becoming

    the standard47.9%

    The cloud will be standard in other areas o the business, but not

    in inance.7.4%

    Finance in the cloud will be supplemented by some other technology

    8.5%

    Another reason why Finance has not moved quickly to

    implement cloud-based nance applications is a misper

    ception o its value and risk. The latter includes concerns

    over data security, compliance and legal issues, the risk o

    losing governance or control, and perormance/reliability

    worries. These are air concerns, but or the most part theyhave been resolved, Nittler said. This is `mission critical

    to us and we have very tight controls. (See Figures 5 and 6

    Data in Workdays cloud-based nance solution is

    encrypted at Department o Deense-type levels, Nittle

    said. There is no backdoor to the systemno database

    administrator can go in and change data or pull data out

    Everything has to go through strict control processes

    involving data at rest, data in motion or data access. From

    a transactional processing standpoint, everything is date

    time-stamped.

    Craig Butler, CIO o AAA Northern Caliornia, Nevada and

    Utah, a ederation o 69 automobile clubs, stated anothe

    reason or the slow adoption o the cloud by Finance

    Many people perceive the cloud as just another iteration

    o an Application Service Provider, Butler said. ASPs were

    a model where you had a particular application, but didnt

    want to invest in the inrastructure to host it. So, you went

    out to a provider and what they did in their data center was

    build a single instance o that application and then hosted

    it over the Internet. As the cloud gained momentum, the

    perception developed that it was just a new version o ASP

    Its not; its so much deeper than that.

    The next section will explore how Finance can best leverage

    the value o the cloud.

    CLOUD COMPUTING: A silver bullet or inance? | workday::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

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    Part Four:Implementing Cloud-Based FinanceSolutions

    Inerior data breeds inerior decisions, yet many organizations

    oten doubt the accuracy o the data used to create peror-mance metrics and indicators. Moving nance applications to

    the cloud can alleviate these concerns.

    They did or AAAs Butler. We were in a unique situation at

    AAA, where we were going through a signicant change in

    the business that oered the opportunity, rom a technology

    perspective, to hit reset and look at things in a dierent way,

    he said. I had recognized that over the past couple years, AAA

    was stacking up more and more on-premises applications,

    and all the areas this aects, rom inrastructure to networks

    to databases. I was spending more and more time taking care

    o the applications and keeping them up and running, and less

    time actually partnering with the business.

    To alter the paradigm, Butler contracted with Workday to

    implement its cloud solution or Human Capital Manage-

    ment and Finance. For me, the greatest benet has been the

    ability to spend more time now with the business, Butler said.

    Overall, were happy with where were going. As I made this

    journey, one o the things I didnt realize was the change in

    the kind o employee skill set I needed on my IT team. As we

    became more immersed in the cloud and started to make more

    investments there, I realized that I was starting to hire more

    people that were slightly less technically oriented and more

    business-ocused. And that is a good thing.

    Regarding the aorementioned concerns over data security,

    consistency and access, Butler said he addressed these issues

    by educating himsel on the vendor marketplace, and then put

    orth contract terms and conditions to assure these issues were

    resolved. The key is to understand how a vendors business

    model works, he explained. In our case, the amount o secu-

    rity Workday has in place ar exceeds anything that I would

    have been able to secure on my own. It may seem a bit uncom-

    ortable at rst not to see any servers on-site, but you get used

    to this ast.

    O course, it is the servers that pile up costs or companies. Iyou add up the technologythe databases, servers, rooms

    and storageand combine this with the people doing all o

    this work, it can be exorbitantly expensive, Nittler said. SaaS

    takes that all o the table and puts it onto the vendor. Certainly

    its not all reethere are licensing ees involvedbut its

    much more economically ecient.

    To become a world class Finance organization leveraging the

    cloud, CFOs must ride herd on the establishment o a single set

    o data denitions and business process denitions. You can

    then assure you have quality data, which permits the delivery

    o quality analytics, said Nittler. This isnt easy with a tradi-

    tional on-premises model because in large-scale implementa-tions, every location in your organization oten has a separate

    instance o that system.

    With a global SaaS deployment, however, you can more easily

    align your business because they are all using the same system.

    You set up your chart o accounts, your process and your

    data denitions, Nittler explained, and then everybodys

    on the same page. Down the line, there will still be a role or

    on-premises sotware in the Finance shop, but on a bespoke or

    special purpose basis. SaaS is a mass-customization model;

    its not a custom sotware market, Nittler explained. Some

    will continue to build their own systems or use traditional ones,

    but the trend is denitely toward Finance in the cloud.

    Mitchell agreed: It will move slowly on the uptake, due to the

    need to adopt standard business processes, but once we see

    greater unctionality this is the way it will go.

    In our case, the amount osecurity Workday has in place arexceeds anything that I would have

    been able to secure on my own. It mayseem a bit uncomortable at rst notto see any servers on-site, but you getused to this ast.

    - Craig Butler, CIO, AAA Northern Caliornia, Nevada and Utah

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