workday cloud silver bullet finance cfo final
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CLOUD COMPUTING:A silver bullet or inance?CFO Webcast sponsored by Workday
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CLOUD COMPUTING: A silver bullet or inance? | workday
Contents:About this Report: 2
Executive Summary: 2
Part One:Inormation Needs o the Modern CFO 3
Part Two:
Parting the Cloud 4
Part Three:
Countering Misperceptions 5
Part Four:
Implementing Cloud-Based Solutions 6
About this Report:Cloud Computing: A Silver Bullet for Finance is drawn rom
research, interviews and comments made by panelists at a
November 2011 Web cast sponsored by CFO Publishing and
Workday. CFO Publishing is an award-winning media busi
ness that reaches over 400,000 corporate executives in theUnited States, and includes CFO magazine, CFO.com, and
CFO Research Services. Workday is a leader in enterprise
class, sotware-as-a-service (SaaS) solutions or Human
Capital Management, Payroll and Financial Management.
Panelists or the Webcast were:
Craig Butler
Chie Inormation Ocer
AAA Northern Caliornia, Nevada and Utah
Michael Mitchell
Principal, Emerging Solutions
Deloitte Consulting LLP
Mark Nittler
Vice President, Financial Applications Strategy
Workday
Moderated by: Russ Banham
Contributing Editor
CFO magazine
Executive SummaryThe benets o cloud computinga high return on
investment, greater sta eciencies, optimization o IT
resources, and enhanced visibility and access to inorma-
tionhave piqued the interest o CFOs and nance leaders
who are actively evaluating the risks versus the rewards
o the cloud delivery model. Although a steady migration
to the cloud is happening in many areas o the enterprise
nance proessionals still have questions regarding the
security, perormance, privacy, risks, and the actual cos
and value o cloud computing. This white paper discusses
the benets and challenges o Finance in the Cloud, why
the cloud may be an appropriate platorm or Finance, andhow a move to the cloud has the potential to transorm
business operations.
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Part One:Inormation Needs o the Modern CFOThe role o the Chie Financial Ocer has evolved over the past
decade to be a strategic partner to the CEO and other cross-
unctional leaders in steering the organization orward to drive
improved business results. While CFOs still manage corporateexpenditures, endeavor to improve protability and assure
compliance with ar-reaching and constantly shiting nancial
and accounting rules and regulations, they must also be able to
manage corporate risk and help steer the strategic direction o the
business.
Many CFOs are hindered in this quest by inecient nancial
processes and ineective on-premises ERP (enterprise resource
planning) systems that cause a state o disconnection between
them and the rest o the business. Legacy nancial applications
are oten outmoded and ill-equipped to deliver timely inorma-
tion, and the cost and time involved in upgrading on-premise ERP
systems tax patience and steal ocus. These challenges can cause
undue anxiety or a CFO, who in the post-Sarbanes-Oxley environ-
ment must sign o on the accuracy o the companys nancials.
While traditional ERP technology systems were created to process
transactions, they were not designed or planning and decision
support. Enabling these systems to support the new ways o
governance, decision support and planning is elusive, requiring
the implementation o add-ons and upgrades that are time-
consuming, costly and rustrating (See Figure 1). As Mark Nittler,
vice president o nancial applications strategy at Workday,
describes the legacy systems, Theyve become a hindrance or
nance as it tries to transition rom a steward o value preserva-
tion to a business partner in the value-creation end o the busi-
ness, he explained. The traditional systems are doing what they
were designed to dotransaction processingand they do this
well. But, when it comes to control, analytics and reporting, they
just werent designed or that. More modern cloud-based ERP
systems, on the other hand, have these vital eatures designed in
rom the beginning.
Figure 1: Traditional ERP System Shortcomings
The drawbacks o the traditional systems can be boiled
down to the ollowing:
1. Since their architectures were not built or modern gover-nance and analytics, these issues tend to be addressed
with unctionality that is layered onto the core system,
i.e., not part o the core system;
2. The development and delivery cycle is very slow, resulting
in new releases that are typically 18 to 36 months apart;
3. The upgrade process is rustratingly dicult and expen-
sive, compelling many companies to delay it, which
results in the organization being three to our years
behind the current vendor release.
While Mitchell agreed with Nittler that traditional ERP systems
remain useul or transaction processing, they all behind when
it comes to data analysis. The transactional data has to be
re-aggregated by BI (Business Intelligence) systems to accom-
plish the analytical decision-making, he said. Youre bolting
on layer upon layer o new ancillary systems, a process that is
expensive, eats up time and creates an inability or nance to
react quickly and authoritatively to the transactional data rom
an analysis standpoint.
Nittler brought up another rustration with traditional
on-premises ERP systems. A recent release o sotware will
be eighteen to twenty-our months old by the time it is imple-
mented, and by then there are only a raction o potential
users on the release, he said. You can be years behind the
current upgrade, which is rustrating when you are in a volatile
accounting environment that can create expensive governance
and control risks. Even i the desired unctionality is delivered in
the latest release, most customers are not in a position to take
advantage o it.
As an example, Nittler cited upcoming Financial Accounting
Standards Board regulations mandating new accounting treat-
ment or leases on the balance sheet. The new rules, expectedto be in place by the year 2015, require vendors to update their
current lease accounting treatment in their ERP systems.
Those updates will likely come at a rate o two or three a year,
and there will be a rush just beore the rules kick in to imple-
ment them, Nittler said. The likelihood o receiving usable
lease accounting capability rom traditional suppliers by the
deadline is slim, and even i Finance is able to implement the
update in time it will cost a lot o money.
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As a result, many organizations will be compelled to
address the lease accounting treatment outside their
on-premises ERP systems. Said Nittler, Companies will
be dis-integrating their enterprise technology once again,
pulling one more thing out o the system o record and
putting it on spreadsheets. There needs to be a better way.
Part Two:Parting the Cloud
The better way is cloud-based nance applications. Cloud
computing is the descriptor given to technologies that provide
computation, sotware, data access, and storage services, in
which the end-user does not require knowledge o the phys-
ical location and conguration o the system that delivers the
services. A parallel concept is the electricity grid, whereby
end users consume power without needing to understand
the component devices or inrastructure required to provide
service. In the sotware-as-a-service (SaaS) cloud model, the
vendor supplies the hardware inrastructure and the sotware,
and then interacts with the user through a ront-end portal.
Since the provider hosts both the application and the data, the
end user is ree to use the service anywhere.
SaaS has touched nearly every industry, changing the way
countless organizations do business. The benets are straight-
orwardcost reduction, greater fexibility, quick deploy-
ment, lower implementation risk, better unctionality than
existing solutions, and a high return on investment. According
to a 2011 survey by the Institute o Management Accountants
(See Figure 2) on how nance views cloud-based solutions,
the desire to streamline cross-unctional business processes is
the primary reason companies moved nance applications to
the cloud.
Figure 2: What is your primary driver to move your
current accounting/ERP system?
The benets o cloud computing helps explain why research
organization Gartner predicts that by 2012, 80 percent o
Fortune 1000 enterprises will use cloud-computing services
For now, though, Finance lags other corporate entities like HR
IT and sales in cloud adoption rates. According to a survey by
Deloitte and CIOnet in May 2011, only 10.4 percent o respon-dents had implemented cloud solutions or nance (See Figure
3). Although the survey only looked at adoption rates within
the European CIO community, the ndings are likely similar to
U.S. statistics.
Figure 3: Which business units within your company
are currently using cloud computing solutions
IT 20.7
Sales 17.1
HR 13.1
Finance 10.4
Marketing 8.5
Service 8.1
Production 6.8
Logistics 5.4
Other 5.4
Controlling 4.5
5% 10% 15% 20% 25%
Indeed, Finance may be the nal rontier or SaaS appli
cations. Given the benets, it is expected to catch up
soon. Finance systems in the cloud provide unique and
powerul opportunities or Finance to enhance current ERP
system experience or compliance, governance and process
controls, as well as data updates and audit trails, said
Mitchell rom Deloitte. From an audit perspective, this
means a better auditing ramework. Details are captured
and comments explain the `why behind each step in the
business process.
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Improve businessvisibility 9%
Need a system
with betterscalability7%
Require moresophisticatedunctionality:12%
Streamline crossunctional businessprocesses: 32%
Better supporta distributedorganization: 17%
Reduce overalIT maintenancecosts: 23%
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Finance is urther assisted by a cloud-based model to e-
ciently and eectively stay abreast o regulatory changes.
Newer cloud systems were developed in the post-Sarbanes-
Oxley, post-IFRS world, meaning that the technology and the
engineering were created with these regulatory challenges in
mind, Mitchell explained.
The unctional capability o cloud nance solutions also
warrants attention. Mitchell noted that newer cloud systems
have an intrinsic workfow component that controls trans-
actions, preventing users rom going o-script on a busi-
ness process. Some object-oriented cloud-based nance
systems urther allow BI reporting capabilities, Mitchell
added. Theyre coming online quickly with a broad enoughspectrum o unctionality to make them viable alternatives to
on-premises systems. (See Figure 4)
As key fnancial processes migrate to the cloud,
other benefts include:
A much aster closing o the books, reeing up nance to
invest more time in analyzing the results than processing
them.
A single repository or up-to-date inormation,
Easing o distribution o data to end-users, thereby
enhancing collaboration and reporting capabilities.
Computing capacity scaled to shiting IT needs, thus
eliminating large, upront inrastructure costs.
Despite these many competitive plusses, why has Finance
been slow to migrate to the cloud? The next section mulls somepossible reasons.
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Figure 4: Cloud-Computingwith Workday
Economic
Advantage
Enterprise-Grade
Security
Always Current Global
Consistency
Partnering
Relationship Decrease cost
Predictable cost
No depreciation Faster
implementations
Liberate IT
resources; easier
maintenance &
updates
Lower training
costs
Higher adoption
Workday proactively certifieson the leading and strictestsecurity standards:
SAS-70 Type II
SSAE 16 Type II
ISO 27001
Safe Harbor Self-Certification
Workday also providesenterprise-grade protectionsfor:
Physical Security
Database Security
Network Security Data Backups
Data Segregation
Disaster Recovery
Delegated Authentication
Leverage the most
advanced
technologiesavailable
Better compliance
controls; Lower
financial and
regulatory risk
System is always
current
Automatic upgrade to
current version
Latest capabilitiesavailable immediately
Regularly deliveredinnovation
Better
compliance
controls Single, global
source of truth
Unified platform
for faster
business-driven
insight
Workday
earns business
& renewals Integrations
ecosystem
Shift operational
responsibility to
vendor
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Part Three:Countering MisperceptionsAt present, the global cloud computing market is worth an
estimated $40.7 billion, according to Forester Research.
Many analysts predict exponential growth in cloud-based
nancial applications in the next ew years. A recent studysponsored by AT&T and conducted by independent research
rm Verdantix indicates that companies plan to accel-
erate their adoption o cloud computing rom 10 percent
o their IT spend to 69 percent by 2020, a good proportion
o it invested in nance applications. A pulse survey taken
during the Webcast sponsored by CFO Publishing and
Workday seems to back up these expectations:
Figure 5: Votes received: 117
Which o the ollowing describes your
organizations cloud adoption?
We already adopted the cloud in one or more areas o the
business
41%
We will probably adopt the cloud in the next two years
30.8%
We have no plans to adopt the cloud in the next two years
28.2%
Despite this somewhat optimistic prognosis, Finance has
been slow to join the parade. Part o this has to do with
relative immaturity o cloud solutions. A June 2011 survey o
413 end users and vendors by North Bridge Venture Partners
indicates that 26 percent o respondents were awaiting
market maturity beore adopting a ormal cloud strategy.
A slightly higher percentage in the Webcasts second pulse
survey also is waiting in the wings:
Figure 6: Votes received: 94
In fve years, what will be the uture o fnance in
the cloud?
Finance in the cloud will be standard are in most organizations
36.2%
Finance in the cloud will move slowly toward becoming
the standard47.9%
The cloud will be standard in other areas o the business, but not
in inance.7.4%
Finance in the cloud will be supplemented by some other technology
8.5%
Another reason why Finance has not moved quickly to
implement cloud-based nance applications is a misper
ception o its value and risk. The latter includes concerns
over data security, compliance and legal issues, the risk o
losing governance or control, and perormance/reliability
worries. These are air concerns, but or the most part theyhave been resolved, Nittler said. This is `mission critical
to us and we have very tight controls. (See Figures 5 and 6
Data in Workdays cloud-based nance solution is
encrypted at Department o Deense-type levels, Nittle
said. There is no backdoor to the systemno database
administrator can go in and change data or pull data out
Everything has to go through strict control processes
involving data at rest, data in motion or data access. From
a transactional processing standpoint, everything is date
time-stamped.
Craig Butler, CIO o AAA Northern Caliornia, Nevada and
Utah, a ederation o 69 automobile clubs, stated anothe
reason or the slow adoption o the cloud by Finance
Many people perceive the cloud as just another iteration
o an Application Service Provider, Butler said. ASPs were
a model where you had a particular application, but didnt
want to invest in the inrastructure to host it. So, you went
out to a provider and what they did in their data center was
build a single instance o that application and then hosted
it over the Internet. As the cloud gained momentum, the
perception developed that it was just a new version o ASP
Its not; its so much deeper than that.
The next section will explore how Finance can best leverage
the value o the cloud.
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Part Four:Implementing Cloud-Based FinanceSolutions
Inerior data breeds inerior decisions, yet many organizations
oten doubt the accuracy o the data used to create peror-mance metrics and indicators. Moving nance applications to
the cloud can alleviate these concerns.
They did or AAAs Butler. We were in a unique situation at
AAA, where we were going through a signicant change in
the business that oered the opportunity, rom a technology
perspective, to hit reset and look at things in a dierent way,
he said. I had recognized that over the past couple years, AAA
was stacking up more and more on-premises applications,
and all the areas this aects, rom inrastructure to networks
to databases. I was spending more and more time taking care
o the applications and keeping them up and running, and less
time actually partnering with the business.
To alter the paradigm, Butler contracted with Workday to
implement its cloud solution or Human Capital Manage-
ment and Finance. For me, the greatest benet has been the
ability to spend more time now with the business, Butler said.
Overall, were happy with where were going. As I made this
journey, one o the things I didnt realize was the change in
the kind o employee skill set I needed on my IT team. As we
became more immersed in the cloud and started to make more
investments there, I realized that I was starting to hire more
people that were slightly less technically oriented and more
business-ocused. And that is a good thing.
Regarding the aorementioned concerns over data security,
consistency and access, Butler said he addressed these issues
by educating himsel on the vendor marketplace, and then put
orth contract terms and conditions to assure these issues were
resolved. The key is to understand how a vendors business
model works, he explained. In our case, the amount o secu-
rity Workday has in place ar exceeds anything that I would
have been able to secure on my own. It may seem a bit uncom-
ortable at rst not to see any servers on-site, but you get used
to this ast.
O course, it is the servers that pile up costs or companies. Iyou add up the technologythe databases, servers, rooms
and storageand combine this with the people doing all o
this work, it can be exorbitantly expensive, Nittler said. SaaS
takes that all o the table and puts it onto the vendor. Certainly
its not all reethere are licensing ees involvedbut its
much more economically ecient.
To become a world class Finance organization leveraging the
cloud, CFOs must ride herd on the establishment o a single set
o data denitions and business process denitions. You can
then assure you have quality data, which permits the delivery
o quality analytics, said Nittler. This isnt easy with a tradi-
tional on-premises model because in large-scale implementa-tions, every location in your organization oten has a separate
instance o that system.
With a global SaaS deployment, however, you can more easily
align your business because they are all using the same system.
You set up your chart o accounts, your process and your
data denitions, Nittler explained, and then everybodys
on the same page. Down the line, there will still be a role or
on-premises sotware in the Finance shop, but on a bespoke or
special purpose basis. SaaS is a mass-customization model;
its not a custom sotware market, Nittler explained. Some
will continue to build their own systems or use traditional ones,
but the trend is denitely toward Finance in the cloud.
Mitchell agreed: It will move slowly on the uptake, due to the
need to adopt standard business processes, but once we see
greater unctionality this is the way it will go.
In our case, the amount osecurity Workday has in place arexceeds anything that I would have
been able to secure on my own. It mayseem a bit uncomortable at rst notto see any servers on-site, but you getused to this ast.
- Craig Butler, CIO, AAA Northern Caliornia, Nevada and Utah
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