working as a ux professional - mycourses.aalto.fi · 2002: msc: geology & computing science,...

WorkingasaUXprofessionalAnnu-MaariaNivala

21stNov2017

DreamBrokerTheleadingonlinevideosoftwarecompanyintheNordics

StockholmOslo

Copenhagen

700customers100+employees5countryoffices

Amsterdam

Helsinki

LeadUXresearcher/designerInnovationsteamHorizontalrole:helpotherunitsinUX,usabilityandinnovatingHeadofUXforafullynewproduct,implementationongoing

TasksUserneedsProductrequirementsWireframesUservalidations

Mydarkpast• LeadUXResearcher,InnovationsatDreamBroker• ProductManageratCRFHealth• SeniorConsultant,UserExperienceatKnowitOy• TeamManager,UserExperienceatDigiaOyj.• ProjectManager,UserExperienceatDigiaOyj• (Senior)ResearchScientistatFinnishGeodeticInstitute

Mywife,thegeologist:https://www.flickr.com/photos/rattleandhum/10844562216

2014:ProductManager,CRFHealth

2002:MSc:Geology&ComputingScience,UniversityofOulu

2002:ResearchScientist,FinnishGeodeticInstitute

2007: PhD:Usabilityperspectivesfordesigningmapsonmobiledevices,AaltoUniversity(HelsinkiUniversityofTechnology)

2008:UXProjectManager,DigiaOyj

2010:UXTeamManager,DigiaOyj

2011:SeniorUXConsultant,KnowitOyMycareerpath

2016:LeadUXResearcher,DreamBroker

ContentWhoisaUXprofessional?TasksSkillsToolsJobsAtypicaldayCareer

WhoisaUXprofessional?

Userresearcher

Designer

UIspecialistUsabilityspecialist

Interactiondesigner

UIdesigner

UXprofessionalServicedesigner

Creativedirector

UXdesigner

Visualdesigner/AD

UXlead

Businessdesigner

Informationdesigner

BreakdownofUXjobtitles

http://www.onwardsearch.com/career-center/ux-careers-guide/

26

24

23

18

6

2

0 5 10 15 20 25 30

UXDesigners

InteractionDesigners

VisualDesigners

InformationArchitects

UserResearchers

UsabilityAnalysts

Percentage

%

Geologist.

http://www.slideshare.net/usabilitycounts/career-paths-of-user-experience

UserResearch ContentStrategy InformationArchitecture

InteractionDesign VisualDesign UsabilityandAnalytics

Understandingthepeoplewhouseaproductorasystemthroughobservations

Planningforthecreation,delivery,governanceofusefulandusablecontent

Identifyingandorganizinginformationwithinaproductorsysteminapurposefulandmeaningfulway

Designingtheinteractivebehaviorsofaproductorsystemwithaspecialfocusontheiruse

Designingthevisualqualitiesofaproductorsysteminanaestheticallypleasingway

Measuringthequalityofauser’sexperiencewheninteractingwithaproductorsystem

http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

ThesixcoredisciplinesofUX



Understanding Information Structure

Behaviour Aesthetics Measurement


Youcanwearallhatsandbeageneralist






Oryoucanwearsomehats






Myhats

Skills

User-CenteredDesign

UserExperience

UsabilityTestingInteractionDesign

HeuristicEvaluation

UserInterface

UserScenarios

InformationArchitectureExperienceDesign

ConceptDesign

UsabilityEngineering

Benchmarking

Prototyping

Agile/ScrumServiceDesign

CustomerJourneys

CustomerExperience

Usability

UserExperienceDesignPersonas

HumanComputerInteraction

Wireframes

WebDesign

ContextualInquiry

TaskAnalysisQualitativeResearch

SoftwareDesign

UserStories

Questionnaires

FocusGroupsInterviewing

PaperPrototyping

Storyboarding

Skills&expertise(fromLinkedIn)

User-centeredDesign

UserExperience

UsabilityTestingInteractionDesign

HeuristicEvaluation

UserInterface

UserScenarios

InformationArchitectureExperienceDesign

ConceptDesign

UsabilityEngineering

Benchmarking

Prototyping

Agile/ScrumServiceDesign

CustomerJourneys

CustomerExperience

Usability

UserExperienceDesignPersonas

HumanComputerInteraction

Wireframes

WebDesign

ContextualInquiry

TaskAnalysisQualitativeResearch

SoftwareDesign

UserStories

Questionnaires

FocusGroupsInterviewing

PaperPrototyping

Storyboarding

Mymostlyusedskills

http://www.onwardsearch.com/career-center/ux-careers-guide/

SkillsetofaUXprofessional

http://uxpamagazine.org/multiple-skills/

AdditionalskillsStorytellingThedesignofproductsrequireseffectivecommunicationwithanaudience.Eachproduct’sinterfaceneedsto‘tell’peoplewhatitoffers themandwhytheyshouldcare.

EmpathyDesignmethodologyfocusesontheperspectiveofcustomersandenduserswhenanalyzingandcraftingsolutions.

TrendyskillsthatcanboostcareerDataAnalyticsanddatavisualizationAR/VRdesignGamedesign


HowtokeepuptheskillsDovolunteerdesign,freelanceprojectsJoindesignassociationsReadblogs,watchvlogsWorkwithpeoplewithmoreexperienceWorkwithyoungtalents

DesigntoolsSketch(+bunchofplugins)AdobePhotoshop&IllustratorPowerPointManyofprototypingtoolsalsoincludedesigntools2Dand3DanimationdesigntoolsPenandPaper


PrototypingtoolsPaperprototypingInVisionAxure RPFlintoOrigamiStudioProto.ioPrincipleUXPinMarvel

ResearchtoolsReflector– mobileapptestingCrazyEgg– websiteheatmapsInspectlet – websitevisitorclickvideosUsabilla – feedbackonparticularwebsiteelementsMorae– recordingandanalysing usabilitytestsSurveyMonkey– questionnaires


UIguidesandtemplatesGoogleMaterialdesign:designguidelines,icons,materialcomponentsAppledeveloper:resourcesUIpatternsandguidelineFreetemplatesfordesigntools(Sketchetc.)

ICTcompanies Designandmarketingcompanies

Serviceorproductcompanies

Tieto

Accenture

Digia

Reaktor

Futurice

Vincit

Solita

HiQ

Supercell

Rovio

Kone

ABB

Nordea

OP

YIT

DNA

Nordkapp

Frantic

358

Mirium

Kuudes

N2Nolla

Companies

• UX/Servicedesignconsultant• Mainlyworkingincustomerprojects

• Oftenlocatedinthecustomerpremises• Usuallyworkingwithcustomerproduct,marketing,ITorbusinessunits

• 1monthto2years• UXprojectbeforeimplementation• UXtaskswithintheimplementation• Oftencomplicatedsystems• Emphasisondesigningthefunctionalityoftheservice

Role Projects

Varietyinplatforms,services,end-usersandcustomers,oftenpossibletotestthedesignwithendusers+ Longprojects,notalwayspossibilityto

affectwhattheproductwillreallybecomeduringtheimplementation

-

ICTcompanies

• Visualdesigner,Servicedesigner• Mainlyworkingincustomerprojects

• Usuallylocatedintheirownoffice(inPunavuori orinKallio)

• Usuallyworkingwithcustomermarketing,salesandbusinessunits

• 1weekto3months• UXprojectbeforeimplementation• Moreemphasisonthevisualdesignoftheproject• Marketingcampaigns

Role Projects

Shorterprojectsbringlotofvariety,moreartisticprojectsandworkingenvironment+ Quicktimeschedulescanbestressful,

oftennotpossibletotestthedesignwiththeusers

-

Designandmarketingcompanies

• UXdesigner• Workinginin-houseprojects

• Locatedintheirownoffice• UsuallyworkingwiththeR&Dunitsandcompany’scustomers

• Continuousandshorterprojecttracks• Oftenfulldesignanduserresearchmethodsinuse• Sometimesfromtheproductideatotheimplementation,sometimesupdateversionsofthecurrentproduct

Role Projects

Moreflexibilityonaffectingownworkschedules,morepossibilitytoaffectthefinaldesigndecisions+ Updatingolderproductversionscanbe

boring,timeschedulesforgettingtheproducttothemarketcanbeslow

-

Serviceorproductcompanies

WhatI’veworkedwithCompanywebsitesCompanyintranetsInternaldigitaltoolsMobileservicesandappsUIsofphysicaldevices(bluetooth headsets,speakers)ConsumerservicesB2Bservices

Atypicalday

TypicalteamstoworkwithSalesandMarketingpeople

CEOs&otherhighermanagement,Businessowners,Productmanagers,Productowners

UXdesigners,Visualdesigners,Motiondesigners,Contentcreators,Artdirectors

AndroidandiOSdevelopers,Front-enddevelopers,SWandBack-enddevelopersandarchitects,QAengineers

Imagesfromhttps://diverseui.com/

Design

40 %

Meetings20%

Co-creating20%

OtherTasks20%

Exampleofatypicalworkday

Typicaltasksinconsultant’slifeSalessupport,DesignprojectplansOffers,Clientinterviews,OfferpresentationsDesignprojectmanagement,Scheduling,MeetingagendasCustomercommunication,Presentations

Qualityofdeliverables

QualityofideasFirstimpression

Qualityofpresentations

Abilitytoreasonideaspresented

Onlinepresence,toneofvoice

Persontopersonconnectionwiththeclient Abilitytodeliverwhathasbeen

agreed

Proactiveandopenenoughcommunicationaboutpotentialchallenges(timeschedulesetc.)

WhatmakesaUXpro?

Career

HowtogetstartedinUX?Tip1:DosomethingoutsideofworkonavolunteerbasisTip2: LearnasecondskillTip3: GotomeetupsTip4: ProposeinternshipstocompaniesTip5: Haveapassionforwhatyoudo

Manyoftheawesomejobsarefoundthroughpersonalreferrals.Finlandissmall– everythingyouleavebehindwillbeinfrontofyousomeday:colleagues,companies,customers,…


JobinterviewsAreyouagoodpersonfortheposition?Doyoufollowtrends,whatishotrightnowdesign-wise?Whatareyoursocialskillsandpresentationsskills?Areyouproactive,doyougetthingsdone?Doyouknowalltheneededmethods?Doyouhavebusinessandtechnologyknowledge?

Designtasks:Thereisaproblemx– howwouldyousolveit?

Strategy

Dynamics

Process

Tactics

CompetitiveIntel,Multi-DomainExpertise

Managing,Inspiring,Vision,Problemsolving,Selling

Critics,BusinessWriting,Presenting,Resourcing,ProjectManagement

Research,Testing,Sketching,Wireframing,Prototyping,Visualising

http://adaptivepath.org/ideas/a-model-for-ux-career-growth/

Designleader

Designmanager

Mastercraftsperson

Skilledpractitioner

Apprentice UXdesigner

SeniorUXdesigner

UXLead

Director

Principal

HeadofUX

Doyouwanttodesignormanage?

Whichway?

IndividualContributor Generalist Specialist UXDirector/

HeadofUX

Manager DesignManagement

ProductManagement

BusinessManagement/Entrepreneur

• Whydidyougetintouserexperience?

• Doyouwanttobeanindividualcontributorormanagepeople?

• Doyouwanttodesignaproductoradesignculture?• Doyouwanttobeinthespotlightorinthebackground?

• Doyouwanttofocusmoreonthecraftorthebusinessvision?

http://boxesandarrows.com/transitioning-from-user-experience-to-product-management/https://www.uxpin.com/studio/blog/product-manager-and-ux-designer-whats-the-difference/

UXdesigner->ProductmanagerDesign->BusinessBudgetresponsibilityCo-operationwithSales,MarketingProductstrategy,long-termhorizonStrategyintoaproductroadmapRequirementsbasedonbusinessstrategyandtheneedsofthemarketFeaturepriorisation basedoncustomervalueandrelevancetothemarketProductawarenessinthemarket

Summary

Becreative

Becommunicative

BeobservantBeconfident

Bewillingtolearnconstantly

Beateamplayer

Begoodatmultitasking

BeabletofocusBepatient

http://blog.usabilitytools.com/plan-user-experience-career/

Thankyou!

[email protected]

https://www.linkedin.com/annumaaria

https://twitter.com/annumaaria

working as a ux professional - mycourses.aalto.fi · 2002: msc: geology & computing science,...

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