working capital management in dairy co-operative

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    A REPORT ON

    WORKING CAPITAL MANAGEMENT IN DAIRYCO-OPERATIVE

    SUBMITTED IN PARTIAL FULFILLMENT FOR THE

    DEGREE OF

    BACHELOR OF BUSINESS ADMINISTRATION

    (BBA)

    UNDER THE GUIDANCE OF: SUBMITTED BY:

    MR.MANISH TIRKEY RAGVENDRA KUMAR

    LECTURER 08BBAH028

    JSBS

    SHIATS,

    ALLAHABAD

    SAM HIGGINBOTTOM INSTITUTE OF AGRICULTURE, TECHNOLOGYAND SCIENCES, ALLAHABAD

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    DECLARATION

    I, RAGVENDRA KUMAR, hereby declared that the researchwork presented in this report entitled WORKING

    CAPITAL MANAGEMENT IN DAIRY CO-OPERATIVE. for

    the fulfillment of the award of Bachelor in Business

    Administration (Hons.).

    from SAM HIGGINBOTTOM INSTITUTE OF AGRICULTURE,TECHNOLOGY AND SCIENCES, ALLAHABAD is based

    on my work during the summer training in the

    LUCKNOW PRODUCERS CO-OPERATIVE MILK UNION

    LTD. The project embodies the result of original work

    and studies carried out by me and the contents of the

    project do not form the basis for the award of any

    other degree to me or to anybody else.

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    ACKOWNLEDGEMENT

    I am thankful to management to study the

    WORKING CAPITAL MANAGEMENT IN DAIRY CO-

    OPERATIVE for granting the permission,

    corporation and valuable information for

    competition of this project.No words are enough to thank Mr. Tapesh Yadav

    (Finance Manager) and

    Mr. Tripathi, LUCKNOW PRODUCERS CO-

    OPERATIVE MILK UNION LTD

    Who not only inspired me to work on this projectbut also accepted to guide me.

    In spite of heavy responsibilities and busy

    schedules, they always managed time to provide

    Proper guidance.

    Last but not the least, I would like to say that my

    parents and friends for giving me their constant

    support and encouragement in completion of my

    project.

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    INTRODUCTION

    AN INTODUCTION OF FMCG INDUSTRY

    The FMCG sector is a cornerstone of the Indian economy. This

    sector can drive growth, enhance quality of life, create jobs, and

    support penetration of technology. A vibrant FMCG sector can

    boost agricultural product and export. It contributed to the

    exchequer significantly, disperse technology across the value

    chain and usher in the product innovation. This innovation can

    improve Indian Health standards.

    Fast Moving Consumer Good (FMCG) industry has a long history.

    However, the Indian FMCG began to take shape only during the

    last fifty-odd years Today, the Indian FMCG industry continues to

    suffer from a definitional dilemma. In fact, the industry is yet to

    Crystallize in terms of definition and market, size, among others.

    The definitional confusion that has marked the Indian FMCG

    industry is getting confounded. Some others call it the CPG

    industry and some even call it the PMCG industry. The Indian

    FMCG industry has suffered because of the confusion.

    It is an industry which touches every aspect of human life from

    looks to hygiene to palate.

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    Perhaps defining as industry whose scope is so vast is not so

    easy.

    The government is at crossroads not knowing how and where to

    slot the Indian FMCG industry and unsurprisingly, the manner in

    which it has treated an industry which holds tremendous promise

    as producer of goods that pervade everyday life has been only

    callous. The facts that the FMCG industry is a noteworthy

    employer and a major tax payer are being ignored.

    The only thing that is cheering the industry are the reforms of the

    nineties. Post reforms, the industries is excited about a

    burgeoning rural population whose income are rising and which is

    a willing to spend on goods designed to improve lifestyle. What is

    needed now is a change in the mindset of the mandarins, FMCG

    industry -friendly legislation are the needs of the hour. It does not

    matter whether changes are being brought about by dawning

    market realities or the ongoing economic reforms. One thing is

    certain here: The Indian FMCG industry has a promising future to

    look forward to.

    In terms of growth potential, the Indian market is a great horse to

    bet on. With a little help

    and understanding from the government, the Indian FMCG can

    realize its true potential.So far, it has been a checked graph for the MNCs operating in the

    Indian FMCG industry. Domestic companies are only beginning to

    make their presence felt in the industry. It has taken tremendous

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    consumer insight and market savings for the FMCG players to

    reach where they are today. But, the journey has only begun.

    PROFILE OF THE

    COMPANY

    Name of the organization

    LUCKNOW PROODUCERS CO-OPERATIVE

    MILK UNION LTD

    Address of the organization

    22, Jopling Road, Lucknow

    Established

    In year 1938

    Registration

    23rd March 1938

    First Dairy Inspector

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    N.K. Bhargava

    Place of Establishment Initialy at Charbagh, Shifted to

    Ganesh ji, Presently

    at 22, Jopling Road, Lucknow

    Founder

    Raj bahadur Gopal Lal Pandya

    Board Of Directors

    Mr. Gopal Pandya

    Mr. N.C. Chaturvedi

    Mr. Tej Shanker

    Mr. Pushkar Nath Bhatt

    Per Day Production Of Milk Initially 4000Ltr

    Area of Distribution

    Initially- Bakshi ka talab, Tewari Ganj

    At Present- entire District

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    ABOUT THE COMPANY

    The common brand name of the company is PARAG the

    meaning of PARAG is the pollen of flower the slogan in the logo is:

    -

    PURE NATURAL & GOOD HEALTH

    Parag milk shed is situated in the Lucknow, the capital of Uttar

    Pradesh since independence it has formed part of the traditional

    supply line of agriculture products from the village to the big

    cities rich in its milk potential the milk shed has, in the source of

    last few decades been thoroughly exploited by small traders and

    powerful contractors and well organized private dairies. Thus,

    while such intermediaries were retaining large profits the rural

    milk producers found their position deteriorating day by day.

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    In 1950-a co-operative milk supply union was organized in

    Lucknow , which started collecting milk from village and supplied

    to Lucknow and local markets. This milk union continued function

    for about a decade, in the mean time Lucknow milk scheme was

    established by government of India in 1959-60 to ensure cheaper

    milk to the local pollution of Lucknow. The scheme started

    operating through 12 chilling centers in Eastern Uttar Pradesh.

    These chilling centers were mainly coated in thither district of

    Lucknow , Barabanki, Raebareli , Kanpur, Unnao, Sitapur etc . The

    milk was mainly collected through contractors. 10 milk unionswere also found almost at the same time, around each chilling

    center. These continued functioning in a rather lop-sided manner

    till 1977.

    DAIRY DEVELOPMENT IN UTTAR PRADESH(AT A GLANCE)U.P. is the highest milk producing State in India having a share of

    18% of the total production

    of the country. The per capita availability of milk has gone up to

    224 grams.

    Dairy development programme is being implemented in State

    through the following sectors:-

    Cooperative Sector

    Private Sector

    Cooperative Sector:-

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    In the year1917 saw the advent of the First Co-operative Milk

    Society at Katra,

    LUCKNOW. It was unfortunate that no special efforts were made

    in this direction for the

    next two decades. It was then in the year 1938 LUCKNOW

    PRODUCERS CO-

    OPERATIVE MILK UNION was established. In the coming years

    Lucknow, Varanasi, Kanpur, Haldwani, Nainital and Lucknow Milk

    Unions saw the light of the day.

    To accelerate the pace of Dairy Development in the State aState Level apex autonomous unit PRADESHIK CO-OPERATIVE

    DAIRY FEDERATION LIMITED was established in the year 1962.

    Initially the federation played the role of a Technical Advisor. As

    years went by PCDF Ltd. became proficient and was given the

    World Bank assisted Operation Flood Programme in the State.

    Objectives of the O.F. Programme

    (1) Capturing a dominant share of the urban milk market, hitherto

    served by a multitude of small milk vendors.

    (2) Creating a procurement network to link numerous cooperative

    producer societies in different milk shed areas to the organized

    urban dairy industry.

    (3) Upgrading the milk production capacity of Indian bovine stock

    through a

    Programme of crossbreeding, veterinary services and auxiliary

    activities.

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    The Operation Flood Programme in the State was being

    implemented by a three tier.

    Private sector:

    Presently 25 registered private dairy are functioning in different

    districts of the State, with a total handling capacity of 46.64 lacs

    liter per day.The Dairy Development Department is also running

    some supportive programmes for dairy development in state of

    Uttar Pradesh as : IMDP, WDP, RFWP, UPDASP, SCP, Shwet Kranti

    Yojna.IMDP Intensive Mini Dairy Project:

    The largest employment generation programme named a IMDP

    under Deen Dayal Rojgar Yojna was initiated in the year 1991.

    The programme was launched in 17 districts of the State in the

    first phase. In due course of time the scheme at the Government

    level was renamed as Vishes Rojgar Yojna. For the year 1999-

    2000 the total number of mini dairy stands at 18, 5000 in 73

    districts of the state.

    WDP Women Dairy Project:

    In its efforts to remove gender basis the state Government has

    initiated WDP through Government of India, wherein part of the

    programme is being funded under the STEP programme of theState Government. The progress as on date reflects 2096 women

    societies with a membership of 80345.

    RFWP Rural Family Welfare Programme :

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    Under the aegis of SIFPSA a family welfare project is running at

    present. It is an ideal programme for family welfare through dairy

    cooperative society. It is currently operating in 13 districts.

    Further 3 new districts will be added U.P.

    UPDASP Uttar Pradesh Diversified Agriculture Support Project:

    A World Bank assisted Project it is operative through the following

    components:- PHAP - Public Health Awareness Programme.The

    programme is operational in 15 districts of the State for a period

    of MRCB Milk Recording & Conservation of Breed. The

    programme is operational in 07 districts of the state for a period

    of Special Achievements/Initiatives the highest ever Milk

    Procurement in a single day that touched the magical 13.58 Kgs

    Mark.Efforts are on to bring in our Major Dairies under the ISO

    9002 fold, wherein Lucknow Dairy & Parag Dairy have already

    been awarded the ISO 9002 Certification.

    To fulfill the vision and the dream of strengthening the Federation

    of that it is able to meet the ever increasing competition on all

    fronts an Satat Sudhar Yojna has been initiated.

    Total NMG supplies 3.20 lac liters/day.

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    OBJECTIVES OF COMPANY

    OBJECTIVES: -

    PCDFS front-end objective was to see that there was enough milk

    for everyone in town.

    Marketing is simply the PCDFS tool to achieve their ultimate

    objective and delivering the pure parag milk to every home.

    PURPOSE:-

    PCDFS aims to build a system to ensure that individual farmer

    got a fair price for the milk he sold.

    MISSION:-

    PCDFS mission is to become the strongest marketingorganization by 2005.PCDFS came into existence in 23rd march

    1938,with the simple intension of ensuring a fair return to the

    producers. Which was implemented in UP is the year 1983-1984

    provided the much needed impetus to co-operation. The mission

    was to develop a product mix that would not only promote

    sustained growth but also help member union to develop

    adequate.

    Production and processing facilities. It also aimed to offer quality

    products at fair price, and to do so by achieving economies of

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    scale and costs. And this mission gave birth to brands like parag

    and Amul.

    VISION:-

    To increase its number of Parag milk customers and its turnover

    to 50 crores by 2005 by product diversification.

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    PRODUCT PROFILE1. Butter:-

    It contains less than 80% milk fat and more than 15%

    moisture and high acidity. It is prepared exclusively from milk

    cream of curd of cow or buffalo milk without the addition of salt,

    color or any preservative and is intended for cooking or for

    preparation of Ghee.

    2. Ghee:-

    About 43% of total quantity of milk produced in India is

    manufactured first into butter and then converted into Ghee. Bulk

    of Ghee is derived from buffalo milk because it is richer in fat that

    cow milk. In Parag surplus butter is mutted in steam jacket

    kettles. Which are equipped with mechanical stirrers and heatedwith steam till the moisture is removed.

    3. Paneer:-

    In Parag, Paneer is produced by the traditional method in

    which citric acid is added to the boiled milk and the milk

    immediately gets adulterated and water is separated and paneer

    is obtained. It contains less than 50% frat of more than 60%

    moisture.

    4. Others :-

    Skimmed milk powder, cake and khoya are other products

    produced by Parag.

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    5. Future Products:-

    Some new products like coffee powder, ready to make ice-cream

    powder, baby food and other milk drinks are in the testing stages.

    PARAGS MILK PRODUCTS:-

    Butter available in 20 gm., 100 gm., and 500 gm. packs.

    Pure Ghee available Kg.

    Paneer - vailable in 100 gm.

    Skimmed milk powder - in 500 gm. cartons & 200 & 500 gm.

    plastic bottles.

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    OBJECTIVE OF THE STUDY

    The purpose of this project is to diagnose the information

    contained in financial statement as to judge the profitability and

    current financial statement .

    To estimate the working capital requirement of the firm . just like

    a doctor examine his patient by recording his body temperature,

    blood pressure , etc . Before making his conclusion regarding the

    illness and before giving his treatment ,a financial analyst

    analysis the with various tools and technique of analysis beforecommenting upon the financial affairs (positive and negative) &

    working capital condition of an enterprise . the analysis and

    interpretation of financial statement is essential to bring out the

    mystery behind the figures ai financial statement is essential to

    bring out the mystery behind the figures in financial statements .

    the main objectives of the study are as related to the topic are as

    under:

    To find out the concept of working capital & cash flow

    analysis.

    To find out and analyse the group wise composition of

    working capital in Parag dairy.

    To study the different mechanism maintain proper working

    capital in Parag dairy .

    Estimation of working capital.

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    Evaluating working capital requirement in the manufacturing

    firm.

    To find various alternatives of working capital .

    To analyse the financial position of the Parag Dairy.

    Scope and limitation of the

    studyWorking capital is considered as central nervous system of firm.

    The importance of working capital is reflected in fact that financial

    managers spend most of their time in managing current assets

    and liabilities. Adequate working needs to be maintained in order

    to discharge day to day liabilities and protect the business from

    adverse effects in times of calamities and emergencies. It aims at

    protecting the power of assets and maximize the return on

    investment. In other words , goal of working capital management

    is to minimize the cost of working capital while maximising a

    firms profits.

    Scope

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    Determining the total funds required to met the current

    operations of the firm(i.e. determining the level pf

    current assets ).

    To decide the structure of current assets(i.e. the

    proportion of long term and short term capital to

    finance current assets).

    To evolve suitable policies, procedures and reporting

    systems for controlling the individual components of

    current assets( mainly cash receivables and inventory ).

    To determine the various sources of working capital.

    To ensure optimum investment in current assets.

    To strike balance between the twin objectives of

    liquidity and profitability in the use of funds.

    To ensure adequate flow of funds for of funds for

    current operations.

    To speed up the flow of funds or to minimize the

    stagnation funds.

    Limitation of study

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    Unnecessary accumulation of inventories which

    leads to mishandling of inventories, waste theft

    and loses in increase..

    Excessive of working capital is indication of

    defective credit policy and slack in collection

    period. These leads to higher bad debt losses that

    reduce profits.

    It makes management complacent which

    degenerates in to managerial inefficiency.

    Inadequate working capital stagnates growth.

    It becomes difficult to implement operating plans

    and achieve the firms target profits.

    It leads to inefficient utilization of fixed assets.

    Management of working

    capital

    1.INVENTORY

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    It is time to review our inventory level and ensure

    reduction as number of days of turnover. Sincere effort

    should be made for liquidation of non / slow moving

    inventory.

    The inventory against AMAS need to be received &

    reduced.

    2.BOOK DEBTS

    Units and business sector should continued with their

    vigorous efforts to achieve minimum level of 180 days to

    turn over at the company level.

    The areas to be forced apart from the collectable

    outstanding from the current bills are dues against

    differed debts , bills under verification , turn over

    recognized but not billed due to various reasons etc.

    This dispatches, which only add to turn over , withoutimmediate billing and corresponding cash collections are

    to be reviewed thoroughly and the billing schedule with

    the customer may be reviewed for changes. The practices

    of dispatching material which could not be billed

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    immediately is not be encouraged head of the unit shall

    personally reviewed goods dispatched but pending billing

    for more than three on regular basis. A focused

    presentation on this has to be made to the budget team

    units must strive hard to control the increase in differed

    debts and also old and held outstanding.

    3.CONTRACT CLOSING ISSUES

    Miner supply from units to settle outstanding commercial

    disputes in respect of project completed in the part of

    contract were of contract and realisation of large overdue

    outstanding an amount of Rs. 3.6 cr. Is outstanding

    against final payment which could be realised by the

    solving to the contract closing issues. This will also enable

    to withdraw huge amount of provision created for

    contractual obligation. Units shall make focused

    presentation on their action plan to the budget team.

    4.CASH FLOWS

    Units should ensure positive net flows through the year.

    Allocation of funds to units with negative balance at any

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    point of time will be done only with my approval. The units

    also generate free cash flow from their operations. The

    free cash flow for R.E- 2006 B.E-2007-08 should be

    presented to directors.

    5.CAPITAL EMPLOYED

    In 2007-08, the capital employed has increased to Rs.

    451,51 cr. From Rs. 447,49 cr. In 2006-07. Increase in

    capital employed due to the recent investment in

    modernization scheme should also give the return

    commitment in the project report.

    Better working capital management will help

    us to reduce the capital employed.

    6.DIVERSTMENT OF UNPROFITABLE PRODUCT

    LINE

    As part of budget exercise the unit shall have a retailed

    review of the market share in the constitution with

    business sectors and develop strategies.

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    COST OF PRODUCTION

    [1]- Cost of buying milk from cooperative or other sources.

    [2]- Logistic cost of manufacturing units.

    [3]- Cost of transportation to carry the milk to manufacturing unit.

    [4]- Processing cost-

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    [a]- Depreciation.

    [b]- Labour cost.

    [c]- Electricity/ water.

    [d]- Maintenance cost.

    [e]- Managerial cost.

    [f]- Infrastructural cost.

    [5]- Storage cost.

    [6]- Transportation cost .

    [7]- Variable cost-

    [a]- Additives.

    [b]- Power & feul.

    [c]- Raw material.

    [d]- conversion changes.

    [e]- distribution changes.

    [f]- cash handling changes.

    [g]- C & C inward

    [8]- FIXED COST

    (a)- Factory and general administrative cost .

    (b)- Employees cost.

    (c)-Consumables.

    (d) Repair and maintenances.

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    (e) Telephones.

    (f) Rent, rates & taxes.

    (g) Insurances

    (h) Professional fees

    (i) Apportionment of QC cost

    (j) Apportionment of administrative cost

    (k) General expenses.

    PRODUCTION PLANNING AND

    IMPLEMENTATION

    While any dairy project is implemented we look forward in the

    following pattern for its project implementation.

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    Various steps of project implementation are:-

    1. Investment Opportunities:- Project planning; Financial

    Analysis; Project Cost Estimates; Product Yields.

    2. Plan for Product Manufacturing:- Technological Aspects;

    Mass Balance Process Flow Diagrams; Engineering Aspects

    with Building Plan Layout and Equipment List; Liquid milk

    Handling products.

    3. Development of Plant Layout:- Production Block; Building

    Plan; Special Features; Hygiene Features; Factory Location;

    Brief Specifications of Key Equipment.

    4. Cleaning and Sanitation:- Cleaning Cycle; CIP; Time and

    Temperature schedule; Chemical Sanitizers with the growing

    consumer awareness towards health and nutrition,

    appropriate packing and nutritional labeling have become

    important.

    This trend has been further accelerated by the changing

    dietary habits and lifestyle of the ever-increasing number of

    nuclear families.

    They are demanding convenient, easy to cook, ready to eat

    foodstuffs in appropriate that retains freshness, flavor andtaste, preserves nutrition and has a long shelf life.

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    This is borne out by marked increase in expenditure on meals

    away from home as well as on packaged foods, purchased

    during regular grocery shopping.

    5. Packaging:- While packaging any of the dairy product we

    take care of the following things:

    Packaging Materials:- Tin Containers, Aluminium

    foil/Containers, Paper Carton Boards, Glass, Corrugated

    Board, Plastic Materials specifications.

    Packaging Techniques:- Vacuum Packaging, modified

    atmosphere packaging, oxygen absorbers/scavengers,

    poly clip system, aseptic packaging, computer-aided

    designing, edible packaging, disposal of packages,

    recycling, recommended packaging and storage.

    Packaging Machines:- Tin can filling machine, seaming

    machine, form-fill seal(FFS) machine, cup thermo-fill and

    sealing machine, pre-formed cup filling, sealing and

    cartoning machine, multi-fill machine, vacuum and gas

    machine, shrink wrapping machine.

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    FINANCIAL ASPECTS IN RUNNING OFMILK PLANT

    To meet the growing demand of milk in pouches, it was envisaged

    to set up in house poly pack capacity of 6 lack liters at dairy in the

    adjoining plot of dairy.

    However initially on experimental basis in the existing premises

    poly pack operation of 50,000L/day was made operational using

    existing available services with minimum investment.

    The packing capacity was further expanded to 1 lack liters.

    However by further adding 2 no packing machines the total

    packing facility from existing premises has been increased to 1.5

    lack liters per day.

    Looking into space constraint further expansion in the existing

    premise is not possible.

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    Mean while sale of milk in pouches is increasing day by day and

    average growth per year is more than 15%. There is no surplus

    packing capacity available with existing co-packers.

    In view of the above to take care of the next five years

    requirement of additional milk in pouches, vendor development

    group has recommended setting up of 6 lack liters per day of milk

    packaging facility in the adjoining plot and also increasing

    existing milk processing facility from 6 LLPD to 10 LLPD at dairy.

    It is also necessary to have some percentage of own packing

    facility from strategic point of view.

    OBJECTIVE:-

    1. The facility can be setup at dairy in minimum time due to

    availability of required land.

    2. The main input for setting up many dairy is availability of

    good quality fresh water. The water quality and quantity of

    underground tube wells at dairy is very good due to near the

    river Gomti.

    3. It is necessary to create a production facility to meet the

    market demand to keep edge over the competitors in the

    field.

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    4. To set up and run the facility at dairy will be very cost

    effective due to availability of infrastructure at dairy, which

    can be in actually shared, based on need.

    5. The proposed packing plant will be a role model for other co-

    packers to adopt in their plants from layout of plant to

    delivering final milk quality in pouches and dispatch.

    Capital budgeting

    techniques

    1-Payback period

    YEAR CASH FLOW2007 -139000002008 1279092009 358333.5

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    2010 5583012011 5583012012 5493012013 549301

    2014 5493012015 5493012016 549301

    PBP= YEAR BEFORE RECOVERY + UNCOVERED

    COST AT START OF YEAR/ CASH FLOW DURINGYEAR

    = 3 + 2128445/5583010

    = 3.381 Yr.

    Note:

    (a). Payback period is the period of time required for thecumulative expected cash flow from an investment project to

    equal the initial cash flow.

    (b). If the payback period calculated is less than sum maximumexpectable payback period, the proposal is expected, if not, it is

    rejected .

    (c).The required payback period were 3 year , our project would

    be accepted.

    2- Discounted Payback Period

    K = Interest Rate 12.75% according to SBI.

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    ( 1+ K)n = 1.12 n = 10

    Discount net cash flow = FV ( PVIFi, n) - ICO

    YEARS(n)

    1- 1279090*.88 1131994.65

    2- 35333350*.72 805751.30

    3- 5583010*.69 3869025.93

    4- 5583010*.54 3031574.43

    5- 5583010*. 61 3422385.13

    6- 5493010*. 48 2636644.80

    7- 5493010*. 42 2334529.25

    8- 5493010*. 37 2065371.76

    9- 5484005*. 33 1826173.66

    10- 5484005*.29 2627782.47

    3 + 2270842.99/3031574.13 = 3.7496

    Note :

    The discounted payback period which is similar to regular

    payback excepted cash flow are discounted by the project

    cost of capital.

    3. Net Present Value

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    CF1/(1+K)1 + CF2/(1+K)2 + ________+ CFn/(1+K)n-

    ICO = K = 12.75

    YEARS(n)

    1- 1279090*.88 1131994.65

    2- 35333350*.72 805751.30

    3- 5583010*.69 3869025.93

    4- 5583010*.54 3031574.43

    5- 5583010*. 61 3422385.13

    6- 5493010*. 48 2636644.80

    7- 5493010*. 42 2334529.25

    8- 5493010*. 37 2065371.76

    9- 5484005*. 33 1826173.66

    10- 5484005*.29 2627782.47

    3 + 2270842.99/3031574.13 = 3.7496

    TOTAL 24741232.38

    MINUS (ICO) - 13900000.00

    NET TOTAL 10840232.38

    3 + 2270842.99/3031574.13 = 3.7496

    NOTE:

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    (a) The present value is the value of an investment

    projects net cash flow minus the project initial cash outflow.

    (b) If an investment project NPV is zero or more the

    project is accepted, if not it is rejected.

    RESEARCH METHODOLOGY

    Research is an endeavour to discover answers to intellectual

    and practical problems through the application of scientific

    method.

    Research is a systematized effort to gain new knowledge.

    -Redman and Mory.

    Research is the systematic process of collecting and

    analyzing information (data) in order to increase our

    understanding of the phenomenon about which we are

    concerned or interested.

    OBJECTIVES OF RESEARCH METHODOLOGY

    The purpose of research is to discover answers through the

    application of scientific procedures.

    The objectives are:

    To gain familiarity with a phenomenon or to achieve new

    insights into it Exploratory or Formulative Research.

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    To portray accurately the characteristics of a particular

    individual, situation or a group Descriptive Research.

    To determine the frequency with which something occurs or

    with which it is associated with something else Diagnostic

    Research.

    To test a hypothesis of a causal relationship between

    variables Hypothesis-Testing Research.

    CHARACTERISTICS OF RESEARCH

    Research is directed towards the solution of a problem.

    Research is based upon observable experience or empirical

    evidence.

    Research demands accurate observation and description.

    Research involves gathering new data from primary sources

    or using existing data for a new purpose.

    Research activities are characterized by carefully designed

    procedures.

    Research requires expertise i.e., skill necessary to carryout

    investigation, search the related literature and to understand

    and analyze the data gathered.

    Research is objective and logical applying every possible

    test to validate the data collected and conclusions reached.

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    Research involves the quest for answers to unsolved

    problems.

    Research requires courage.

    Research is characterized by patient and unhurried activity.

    Research is carefully recorded and reported.

    METHODOLOGY;

    The following information about the PPM plant installation:-

    1- Maximum plant capacity = 6,00,000L/Day

    2- Actual production of plant = 1,00,000L/Day (1yrs)

    3,00,000L/Day (2yrs)

    4,00,000L/Day (3yrs)

    6,00,000L/Day (4yrs)

    3- Working days = 365 days

    4- Total projected investment = 800 lacs

    INITIAL INVESTMENT:-

    1yrs- civil investment = 225 lacs

    Building investment = 255 lacs

    2yrs- civil investment = 100 lacs

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    Building investment = 80 lacs

    Civil investment = 80 lacs

    Building investment = 60 lacs

    Depreciation building = 15%

    Civil = 10%

    Cost of capital = 8.5%

    MRP = 18.5 avg Rs P/L

    Trade margin = 1%

    VARIABLE COST:-

    Raw material = 16 Rs/L

    Wages = .80paisa/L

    General expenses = 1 Rs/L

    Fixed Cost = 100 Lacs

    RETURN ON INVESTMENT:-

    = EBIT (1-T)/TOTAL ASSETS

    Years return on investment

    1yrs -.09

    2yrs .20

    3yrs .55

    4yrs 1.412

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    5yrs 1.438

    NOTE:-

    1. Return On Investment is negative in first year by -.09.

    2. Return On Investment become positive in 2nd and 3rd year

    and reaches to .55.

    3. In fourth year, company has attain full capacity of

    production, due to which Return On Investment has shut up

    to 1.412 ( which is near about thrice the before amount ) and

    reached to 1.438 in fifth year.

    DEBT SERVICE COVERAGE RATIO:-

    = total cost + interest + depreciation/ interest + loan repayment/

    (1-T)

    Years Debt Service Coverage Ratio

    1yrs 60.32

    2yrs 130.98

    3yrs 152.88

    4yrs 300.45

    5yrs 316.66

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    Note :-

    1. Debt Service Coverage Ratio is 60.32 in first year and

    reaches to 130.98 in second year and third year.

    2. It has just increases 5 fold in fourth year that is 500%.

    3. This calculation shows that company can easily meet the

    uncertain dept repayment requirement in the following

    years.

    BREAK EVEN POINT:-

    B.E.P. is the intersection point of the variable cost and revenue

    earned.

    But in this installation case. There is profit earned from 1 yrs itself

    and hence we are able to cover.

    VARIABLE COST + FIXED COST + PROFIT MARGIN

    We can say that BEP = variable cost

    The variable cost of various years is:-

    YEARS VARIABLES COST

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    1yrs 64, 97, 00,000

    2yrs 1,94,91,00,000

    3yrs 2,59,88,00,000

    4yrs 38, 98, 20,000

    5yrs 38, 98, 20,000

    NET PRESENT VALUE:-

    = cash inflow (PVIF n, I) cash outflow

    =4,80,00,000 1,80,00,000 (PVIF 1, 0.9) 1,40,00,000 (PVIF 2,

    0.09) + 6,69,85,50,00 (PVIF 1, 0.09) + 26,22,15,70,63 (PVIF 3,

    0.09) + 39,24,32,02,278(PVIF 4, 0.09) + 39,22,72,60,99(PVIF 5,

    0.09) = 95,44,22,7875.

    Note:-

    1. The present value is the present value of an investment

    projects net cash flow minus the project initial cash out flow.

    2. If an investment project NPV is zero or more the project is

    accepted, if not it is rejected.

    PAY BACK PERIOD:-

    Our revenue of first year is 66,83,15,000/- and our 1yrs profit is

    66,35,15,000/- so are initial investment will be recovered in 1

    year.

    Pay Back Period

    Years 2007, 2008, 2009, 2010, 2011

    ( PBP = Year before full recovery+ uncovered cost at start of

    year/cash flow during year)

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    = 0+ 61,55,15,000/66,35,15,000

    =0.93 yr=1 year

    Note :-

    1. Pay back period is the period required for the cumulative

    expected cash flow from an investment project to equal the

    initial cash flow.

    2. If the payback calculated is less than sum maximum

    expectable payback period, the proposal is expected, if not,

    it is rejected if.

    3. The required payback period were 1 year, our project would

    be accepted.

    PROFITABILITY INDEX:-

    =PV of Cash Inflows/ Initial Cash Outlay

    =PV (Ct)/Co

    =sigma Ct/(1+K) t/Co

    Note:-

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    1. Profitability index is the ratio of the present value of the

    projects future net cash flow to the projects initial cash out

    flow.

    2. As long as PI is 1 or greater, the investment proposal isexpectable because our profitability index is greater than

    one implies that our project PV is greater that its initial cash

    outflow, which in turn implies that NPV is greater than zero.

    SWOT ANALYSIS OF PARAG DAIRY

    STRENGTH

    The major strength of the traditional dairy product sector is the

    mass appeal enjoyed by the wide variety of products. The market

    for these products far exceeds that for western dairy products like

    milk powder, table butter and cheese. Their operating margins

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    are also much higher than the western dairy products. The

    increasing demand for these products presents a great

    opportunity for the organization.

    WEAKNESS

    The major weakness of this sector is the practice of inadequate

    hygiene in the preparation and handling of these products and

    their relatively short shelf life. The preparation and marketing of

    these products is generally done by halwais and that limits

    development in the sector.

    OPPURTUNITY

    The expanding business prospects provided by these products

    and their accompanying value addition, call for a thorough study

    of this sector. It would facilitate an increase in the production and

    marketing of hygienically prepared and products to the demand

    of a growing population as has been demonstrated at the NDDBsSugam dairy.

    FINDINGS AND CONCLUSION

    There is a need to maintain a balance working capital for

    maximization profits or minimization of working capital cost

    or to maintain balance between liquidity and profitability in

    PARAG DAIRY.

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    The dangerous excessive working capital of PARAG are

    unnecessary accumulation of inventories, indication of

    defective credit policy and stack collection period,

    degeneration in to managerial inefficiency and speculative

    profit grow.

    The danger of inadequate working capital are- stagnated

    growth, difficult to implement operating plans, difficult even

    to meet day to day commitments, inefficient utilization of

    fixed assets.

    Working capital management goal is maintain a satisfactory

    level of working capital.

    Gross working capital concept of PARAG DAIRY focuses

    attention on the two aspects of current assets management.

    These two are- Optimum investment on current assets and

    financing of current assets.

    The operating cycle concept pattern to the heart of working

    capital management in PARAG in a more dynamic form. The

    time that elapses to convert raw materials into cash is

    known as operating cycle.

    Working capital requirement in PARAG DAIRY is determinedby a wide variety of factors, they are- size of business,

    production cycle of process, production policy, credit policy,

    availability of credit, close co-ordination between production

    policy, credit policy of RBI and so on.

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