WORKING ENVIRONMENT

Nikita GoswamiFatima KhanShreya JainAnchal Jain

Aanchal BhararaJasmine Arora

FASHION AND MEDIA MAKEUP

ACKNOWLEDGEMENTWe would like to express our special thanks of gratitude to our teacher Mr. Rahul Jain who gave us the golden opportunity to do this wonderful project on the topic VISIT TO MAKEUP STUDIO/SALON/PERSONAL CARE BEAUTY CENTRE which also helped us in doing a lot of Research and we came to know about so many new things.

Secondly, we also like to thank the owner and staff of Neha beauty studio without whose timely cooperation this project would not have been possible and all our group members who worked as a great group and helping in finishing this project within the limited time.

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STUDIO AND THE ENTREPRENEUR• We visited a salon by the name of Neha. It is located at Kirti Nagar in West Delhi. It was established in the year 1979. It’s a beauty clinic, spa centre and academy.

• Started in a single room in 1979, with the help of its quality services and over whelmimg response of the clients it is now spread over an area of 400 yards. In the recent renovation 2 halls, 6 cabins, 3 bathrooms and 2 spa room’s were incorporated.

• Mrs. Neelam Harish who worked as a makeup artist and hair stylist in the Oberoi Hotel is the main brain behind this successful salon. Being in the beauty industry for over 35 years, she now conducts seminars, workshops, conferences and her own training academy.

• She’s a beauty therapist, make-up artist, hair designer, skin treatment specialist, aroma therapist, acupressure therapist, cosmetologist and spa therapist.

• She has won many national and international awards.

• Her thumb rule is QUALITY OVER QUANTITY.

Mrs. Neelam Harish

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INNOVATIONS• The salon has innovated a number of services within its area. They were the first one to introduce SPA(2007) and AIRBRUSH(2007) in their area.

•They are very flexible and adapt themselves to changes and advancements in fashion. Example- hair extensions, nail art and extensions.

•As per customer’s demand they also started hair, beauty and makeup academy. There's a 6 month course which include all the three and costs about a lakh rupees.

•Another important innovation was to get RAF skin treatment from London. Galvanic Machine, Ultra Sonic Machine, Spa beds, Jacuzzi, Hair Steamers, Massagers and Micro Dermabrasion was also introduced.

CHALLENGES FACEDAs everyone faces challenges in the initial years so did NEHA.

• Initially was the education and exposure factor. Neelam had to educate clients about the difference between a body spa and a body massage. Also the clients were adamant to take spa because of the high cost.

• As airbrush makeup is expensive than the normal makeup, so it was difficult to convince the clients to opt for it.

• Clients were not ready to experiment with new products and techniques.

• Wedding season is the bread and butter of the salon business, so the off season becomes challenging when the only money earned is from the beauty and hair services.

PRICE LISTHAIR CARE SERVICES ( LADIES ) MRP in Rs. Professional Hair Cut / Trimming 200Advanced Hair Cut / Hair Style Change 400

L'Oreal Advanced Hair Treatment (short to long hair) L'Oreal Power-Dose Treatment With Hair Spa 800-1200 L'Oreal Hair Spa 700-1000 L'Oreal Anti-Hair Fall Treatment 800-1200 L'Oreal Anti Dandruff Treatment 400-600

L'Oreal Advanced Hair Rebonding L'Oreal Rebonding Package ( Medium hair) 3000 L'Oreal Rebonding Package ( Upto Shoulder ) 3500 L'Oreal Rebonding Package ( Long Hair ) 4000 L'Oreal Advanced Hair Colour(short to long hair)L'Oreal Professional Colour ( Global ) 700-1500L'Oreal Next Generation INOA Color (No Ammonia) 1000-2000L'Oreal Ammonia free Casting Color ( Global ) 1000-2000L'Oreal Hair Streaking ( Unlimited) 1000-2000

L'Oreal Advanced Shampoo/ Conditioner(short to long hair) L'Oreal Shampoo 80-150 L'Oreal Conditioner 80-150 L'Oreal Combo ( Shampoo + Conditioner ) 150-250

Head Massage - For Healthy & Strong Hair(short to long hair) Almond Oil ( Hamdard Badam Rogan ) 150-250 Olive oil / Navratan Oil 100-150 Dabur Vatika / Dabur Amla / Dabur Anmol 80-120

BEAUTY-CARE SERVICES (LADIES) MRP in Rs.Threading Eye brow 30Fore Head 30Chin/upper chin 30

Pedicure / Manicure services Pedicure 300 Manicure 300 Combo ( pedicure + Manicure ) 500

Advanced Facial (+) Free Face Bleach VLCC Diamond Facial 1000 VLCC Gold Facial 600 VLCC Silver Facial 500 VLCC Pearl Facial 500 VLCC Chocolate Facial 500 VLCC Insta Glow Facial 500 Shahnaz Diamond facial 800 Shahnaz Gold Facial 600 Shahnaz Aroma Facial 300

L'Oreal V-Light Bleach ( For Skin Lightening ) L’Oreal V-Light Face Bleach 150 L'Oreal V-Light Face + Neck Bleach 225 L'Oreal V-Light Face + Neck + Hands Bleach 300

CRITICAL SUCCESS FACTORS • Since Mrs. Neelam Harish always prefers ‘Quality’ over ‘Quantity’. So she has always brought latest and high quality beauty products available in the market.

• Since the key success factor of any salon is a friendly, educated staff, and the owner Neelam Harish is fortunate to have the above two.

• Besides it also provides quality services. In west Delhi, due to this it is famous, growing and on going since years.

• Bridal makeup at NEHA is very popular which is done by Mrs. Neelam Harish.

• Also the training academy run by Mrs Neelam is one of the success factors of the studio, as it runs certified courses of hairstyling, hair treatments, hair services, makeup, beauty treatments, nail art, nail extension, sari draping, salon management, spa therapy, reflexology, air brush makeup.

INFRASTRUCTURE REQUIRED• Human capital 1. 2 hair dressers(minimum) 2. 2 make up artists(minimum) 3. 5 beauticians(minimum) 4. 1 helper(mimimum)

• Physical capital 1. Rent expenses –rs.40,000-50,000 at a good location. 2. Salary expenses of the staff and the manager ,generally a hair dresser gets higher salary as compared to a makeup artist and beautician. 3. Overhead expenses include water, electricity.

• Financial capitalImportant machines-ultra sonic machine, hair steamer as they have a very important role to play. Besides these a wide range of good quality, latest hair, makeup and beauty products are a must haves. Since the beauty industry has no end to it so one should have quality rather than quantity.

Would the owner send her staff for training programme to upgrade their skills? • Mrs. Neelam Harish is really open to upgrade the skills of her staff, so whenever there are good hair and beauty conferences ,seminars , hair and beauty exhibitions whether in India or abroad she sends her staff in order to adapt new theories and innovations in the field of hair , makeup and beauty.

• Ms. Divya Dahiya, writer of the beauty magazine DIVA TALK and daughter of Mrs. Neelam assists her mother in management of the salon and she provides in-house training to the staff to keep pace with changing needs of the industry.

Ms. Divya Dahiya