working with agents - icef · 2016-02-15 · do online business with agents •successful business...
TRANSCRIPT
www.yesatlas.com
www.findcourse.com
Haitam GiatFounder: Yes Atlas Agency ( Sep,2009)CEO and Founder: findcourse.com (Oct,2015)
GCC (Gulf Cooperation Council) Market Size
Source: http://www.iie.org/
Country Populations (M) # Students (yearly)
Saudi Arabia 28.8 40,000
UAE 9.3 3,000
Oman 3.6 1,000
Kuwait 3.3 5,000
Qatar 2.1 1,000
Bahrain 1.1 350
Working with Agents in the GCC Market
• Governmental Bodies and Sponsorship
• Sponsored Individuals & Self-Funded Students
Government & Sponsorship Bodies:
Government & Sponsorship Bodies
• No love for agents
1. Legal issues (No Business License in KSA for Agents)
2. Issues in the Past
3. Internal Placement Services Department
4. Conflict of Interest (Commission!)
Government & Sponsorship Bodies
• Successful Business Collaboration with Agents:
1. Agent: Find the right contact
2. Agent: Introduction to educator
3. Joint meetings with a sponsorship body
OR educator meet the sponsorship body alone
4. Educator: Lead the business deal
5. Discuss benefits for all parties
Individual Sponsored & Self-funded students
• No love for agents AS WELL!!
1. Agents charge service fees (some of them a lot)
2. Terrible experience with some unprofessional agents
• Fake promises
• Charge extra tuition fees
• Fraud attempts
3. Issues with delays and/or rejections (not always agents fault)
4. Visas rejection (Agents to be Blamed!!)
Individual Sponsored & Self-Funded Students
• So, why they come to us?
1. Culture: (Drivers, Maids and AGENTS)
2. Need support with English communication
3. Lack of Information and experience
4. Visa applications can be complicated
5. Feel more safe when it comes to Int. fees payment
6. Increasing the chance of enrolment
Focus on Sponsorship Bodies “Agreements”
or
Focus on Self-Funded Students
“My personal story”
How to do more business with Agents?
More Business with Agents
Build Personal Relationships with Counselors
• Gifts
• Souvenirs
All we Need is Love
More Business with Agents
• Social Business Actually Works
(Study Group & Yes Atlas)
More Business with Agents
Why do you like to work more with some educators and some not?
Top 10 & most Important things for Yes Atlas Counselors
1. Fast response (Speed)2. Accurate Information Email/Online/Call (Avoid losing trust)3. Name of the School (Brand)4. School Visits5. Bonus/Direct Incentives to Counselor6. Being Open for New Suggestion & Willing to Change Procedures 7. Tuition Fees 8. FAM trips9. Location10. Admission Requirements
Onlineis
THE FUTURE
Online is the Future
• Middle East population is becoming active more than ever on online platforms whether it is for personal use or for business use
• 88% of the Middle East online population uses internet and social medianetworking sites on a daily basis.
Online is the Future
• English and Arabic are the most commonly used languages on social media platforms
Online is the Future
Data from: 30.11.2015
Facts About the Middle East online Market
• The Bahrain has the highest internet penetration rate at 77%, followed by UAE at 71% and Oman at 68%. Egypt has the lowest rate in the region at 26%.
• Jordan has the highest rate of daily news penetration across internet users at around 37%.
• Saudi Arabia has the highest rate of online video watching across internet users at 25%.
More Facts About the Middle East:
More Facts About the Middle East
More Facts About the Middle East
B2C E-Commerce in MENA
?Is your Online Business-Readyه
Checklist to get your online business Ready for Arabic Speakers
Is your Online Business-Ready
• Do you have Arabic
website or Microsite
Is your Website Mobile-Friendly
• What Percentage of Arab Students use Mobile?
1. 10%
2. 25%
3. 50%
4. 75%
Percentage of Arab Students Using Mobile
www.yesatlas.com
www.findcourse.com
Is your online Business-Ready
• Do you have Arabic
Staff for direct calls?
• Do you capture leads?
Is your Online Business-Ready
Email Marketing:
Do you send emails to your students?
Is your Online business Ready
• Do you have Arabic testimonial in your
website?
Social Media
Instgram
Is your Online Business-Ready
• Is Your Website Arabic SEO
Compatible?
Is your Online Business-Ready
• Do you Advertise Online?
Is your Online Business-Ready
Source: www.stateofpayments.com
Are you online business-ready
Source: www.stateofpayments.com
Do Online Business With Agents
• Successful business collaboration with agents:
1. Does your agent understand online business
2. Agents can help you identify your online local market
3. Develop strategy for online business
4. Do shared media campaigns with agents
5. Share part of the leads with agents
6. Online and Local support from agent is a big plus
7. Always discuss benefits for all parties
(School/Agent/Student)
How You Should benefit from this information?• Establish your brand in building:
1. Reputation
2. Brand Loyalty
3. Tackling Customers Concerns
4. Beating the Competition
How You Should benefit from this information?
• Online booking is increasing. Get ready!
How You Should benefit from this information?
• Reduce cost and work efficiently with agents
Questions?