Working  with  DesignersStuff  I  learned  from  being  a  designer  and  PM

Design  is  becoming  more  important  every  day,  and  there  are  difficul>es  to  both  working  with  &  without  designers.

Think Sketch PrototypeDesign Production

Work  together  to  set    the  vision  and  define  problem  

space  &  constraints

Lean  on  designers  for  design  solu>ons,  but  help  maintain  focus  by  driving  the  vision  

Help  priori>ze/map  design  concepts  based  on  the  current  focus  of  the  product.  PMs  have  the  broad  understanding  designers  don’t.    

Early  inves>ga>ons  with  dev  team  is  always  helpful.

Help  enable  the  selected  designs

Think Sketch PrototypeDesign Production

PMs  I  loved  when  I  was  a  designer  Clearly  define  *  What  to  solve  for,  *  Related  condi>ons  that  maNer,*  Any  (Really)  hard-­‐set  stakes    in  the  ground.Otherwise,  allow  explora>ons  &  freedom

Words  can  be  misleading  Don’t  be  afraid  to  draw.  Anything  on  paper  can  help  your  words.

Communica8ng  your  sketches  Draw  enough  to  convey  your  message,  without  designing  for  the  designer

Communica8ng  your  sketches  When  you  communicate  the  idea,  What  maNers  is  the  “spirit”  of  the  idea,  rather  than  how  it  looks.

Communica8ng  your  sketches  Same  func>onality  can  be  designed  visually  in  so  many  different  ways.  Suggest  ideas,  but  let  the  designers  figure  out  which  design  works  best.  

Without  a  dedicated  designer  You  don’t  need  to  be  pixel  perfect.Easy  to  search  for  tools  online  Powerpoint  can  be  used  also  (Storyboard).

Without  a  dedicated  designer  Helps  to  draX  out  the  experience  &  ask  for  designer’s  review

Thanks!Sungjoon  Steve  Won  /  www.damkee.com