working with m sites, smartphone apps & tablets

Working with M-Sites, Smartphone Apps & Tablets.

Stuart Buchanan,wearethenest.com.au

Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.

m-sites,smartphone apps, ipads & tablets,case study: art gallery of nsw,iphoneograhy & gamification, case study: sydney festival, coming next.


by early 2012, more than half of all internet connections will be made by mobile devices.


by early 2012, more than half of all internet connections will be made by mobile devices.now, the #1 method for accessing local information is the mobile device.

higher-and-higher.com


76% of all australians aged 12-14 own a mobile device.


76% of all australians aged 12-14 own a mobile device.2% of all australians aged 5-8 own a mobile device.higher-and-higher.com


android handset share has rocketed in australia in the last 12 months.

zdnet.com.au


but smartphone internet usage is still dominated by apple.

campaignmonitor.com


1 in 5 email newsletters are now viewed on a mobile device.

campaignmonitor.com, June 2011


m-sites,smartphone apps, ipads & tablets,case study: art gallery of nsw,iphoneograhy & gamification,case study: sydney festival, coming next.


m-site: mobile-optimised web site, viewable on any device with an web browser.


m-site can be built once, and run across multiple types of devices.


m-site requires an internet connection, all data is stored online.


m-site will only allow for basic interaction & engagement.


app: application made specifically for a brand of mobile device, downloaded and run on the device.


app are software,built specific to the device,downloaded and stored, cost more to produce.


app does not necessarily need an internet connection, if data has already been saved or downloaded.


apps allow for integrated engagement across social platforms, and can leverage full phone functions.


m-site or app?


m-site or app?how will it be used? where will it be used? are you looking for deep level of social engagement? how much money do you have to spend?


ipad & tablets.


comscore.com

ipad dominates the tablet market entirely.


13-17

18-24

25-34

35-44

45-54

55-64

65+ 6.2

7.3

16.4

20.3

27

15.2

7.6

4.6

7.4

15.3

22.1

27.4

16.9

6.3

SmartphonesiPad

comscore.com

ipad ownership led by 25-34 year olds.


businessinsider.com

majority use it between 2 and 5 hours per day.


flurry.com

some statistics claim that app use outweighs web on mobile.


businessinsider.com

when consuming news, over 60% choose apps over web.


adobe’s ipad publishing platform now open to all.


ipads replacing other devices in public cultural institutions.


ContemporaryAGNSW iPad app


iphoneography is photography & video created on iphones, often processed through apps to add creative effects and tagged with a physical location.


instagram is the most popular iphoneography app.


instagram is a good tool to encourage audiences to share their experiences, and photos can be published outside of the app, on the web.


gamification.


gamification is the use of ‘game play’ elements outside of game environment. elements include challenges, awards & badges, levels, progress bars, leader boards.


foursquare was one of the early sites to implement gamification, using badges, rewards and leader boards.


sundance festival iphone app used basic gamification to encourage audiences to visit local businesses.


appysnap mixes iphonegraphy with gamification by setting daily challenges, often with a sponsor.


erykah badu’s ‘love meter’ app rewards fans who actively share, buy and contribute content.


the real heart of gaming - creative and complex challenges, story-telling, emotional experiences - needs to rise above pure mechanics.


2011 festival,iPhone appprogram ‘at a glance’search listingsin-app planner


program ‘at a glance’search listingslinked planner(across mobile site, desktop site and app)

2012 festival,mobile site


2012 festival,mobile app(iPhone & Android)

if we can get so much from the mobile site, then what can we do with the app?



geo-taggingeverything is geo-tagged - find events, restaurants, bars, ticket booths, car parks, utilities and festival photos - right where you are now



iphoneographyin-app camera allows you to snap photos at festival events, tag your location, ‘festivalise’ your image and share with the world



cross-platformpersonalisation‘my festival’ feature, linked planner, bookmarked venues & shared photos + a home page ‘news feed’ with live info & updates



gamificationtake part in the sydney festival mobile game - win discounts, prizes & badges, and unlock the ‘final game’ to win a special VIP prize


m-sites,smartphone apps, ipads & tablets,case study: art gallery of nsw,case study: sydney festival, coming next.


augmented reality.


augmented reality allows you to use a mobile device to ‘augment’ locations with information, images and media.


augmented reality offers engagement via ‘real world’ interactions.


‘unseen sculptures’ showcases augmented reality art installations around australia.


artists staged an augmented reality ‘intervention’ at the 2011 venice biennale, “extending the Giardini with extra [virtual] pavilions”.


amoled display.

more ideas & stories atwearethenest.com.au

working with m sites, smartphone apps & tablets

Technology

smartphone

smartphone

ipads amp

iphoneograhy

iphone amp

augmented

internet connection

internet connections