working with online communities
DESCRIPTION
When working with an online community, where do you start? This presentation looks at two scenarios: building a new community from a blank slate, and finding existing communities to work with. Both offer their own advantages, and have different pitfalls to watch out for. These tips will help you to avoid common problems and get off to the best possible start.TRANSCRIPT
COMMUNITIES
WORKING WITH
ONLINE
Ben Leong
- COMMUNITY MANAGER @ QUIIP (SME & GOVERNMENT CLIENTS) - PhD IN PROGRESS via RMIT & SMART SERVICES CRC - OVER 10 YEARS EXPERIENCE MANAGING FORUM COMMUNITIES !Email: [email protected] | Twitter: @morsla
ABOUT ME
NEW COMMUNITYCREATING A
1 2EXISTING COMMUNITIES
WORKING WITH
TWO SCENARIOS
SURFACEBENEATH THE
• PLANNING • MODERATION • ASSESSMENT • EVALUATION
Image: http://www.flickr.com/photos/horiavarlan/5124249670/
STRATEGY MATTERS!
WHY? are you
establishing a community
WHO? are the members
you want to attract
HOW? will you achieve your objective and purpose
WHERE ? will the
community be located
WHAT? do you want to achieve
WHEN? does the group
need to be activated
SCENARIO 1:
CREATING A NEW COMMUNITY
Image: http://www.flickr.com/photos/myboogers/5625827126/
COMMUNITY?WHY BUILD A
• LONG-TERM ASSET
• CONTENT & CONTROL
• BETTER ABILITY TO ENGAGE WITH MEMBERS
• BETTER MODERATION FUNCTIONALITY
• USER-GENERATED CONTENT
• CUSTOMER SUPPORT
WHEEL?
ARE YOU REINVENTING THE
Image: http://www.flickr.com/photos/noshit-mag/4605220117/
GHOST TOWNDON’T BUILD A
• CREATE A CULTURE • SET THE TONE • CREATE A WELCOMING SPACE
Image: http://www.flickr.com/photos/amylovesyah/4434437966/
PITFALLSWATCH FOR COMMON
• TOO MANY CHANNELS
• GROWING PAINS
• HIJACKED DISCUSSIONS
• MODERATION ISSUES
Image: http://www.flickr.com/photos/komponisto/1250485784/
SCENARIO 2:
WORKING WITH EXISTING COMMUNITIES
Image: http://www.flickr.com/photos/jamescridland/613445810/
COMMUNITIES?WHY WORK WITH EXISTING
• AVOID WASTED EFFORT
• FIND AND ACCESS EXISTING RESOURCES
• GRASSROOTS ENGAGEMENT
Image: http://www.flickr.com/photos/dcoetzee/8444406962/
EVERYBODY?WHERE IS
• UNDERSTAND YOUR TARGET AUDIENCE • FIND RELEVANT COMMUNITIES • LOOK FOR SIMILAR PLACES
HEARDMAKE YOURSELF
• RELEVANT CONTENT • PRESENTED IN THE RIGHT PLACES • TO THE RIGHT PEOPLE
Image: http://www.flickr.com/photos/fulbert05/2403344636/
MINIMISEBACKLASH• OBSERVE BEFORE JUMPING IN
• UNDERSTAND LOCAL CONTEXT
• ADD VALUE
START SMALL
GROW ORGANICALLY
ADD COMPLEXITY AS NEEDED
REVIEWAND ADAPT YOUR PLANS
KEEP IT SIMPLE
BE STRATEGIC
6 COMMUNITY MANAGEMENT TIPS
THANK YOU & GOOD LUCK!
Image: http://www.flickr.com/photos/15132846@N00/8197868606/
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