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We pride ourselves on the cornerstone that we don't offer cookie-cutter solutions to your one-of-a-kind problems. We'll build a relationship with you to develop a unique road map to help you accomplish your goals. Ignite XDS can help your company become REMARKABLE! Learn more: http://ignitexds.net/resources/working-with-us/TRANSCRIPT
culture message process
IgniteXDS.com
facebook.com/IgniteXDS
phone: (888) 569-5010
a publication of
IgniteXDS.com
Emotion Driven Marketing
For a One-of-a-Kind Experience!
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What We Do!
Culture Message Process Get it Our There! Using Every Tool at
Your Disposal.
It’s about engaging the masses with your story at every point along the buying loop! In a way that customers will instantly connect with you.
How We Do It: Websites, Micro-sites & Landing Pages Social Media Blog, Content Marketing & SEO
Tell Your Story! Everywhere and in
Every Way Possible.
It’s about creating an emotional connection with your customers & prospects. Across ev-erything! Online, In-Store, All Your Advertising, Events, even in the way you answer the phone!
How We Do It: Custom Branding Creative Design Strong Story - Your Direction
Keep it Going! Be Sure You’re Always
Working at Peak Performance.
Process is key to making sure your Culture & your Message are working to get you the best results possible. Everything you do needs to be Measure, Analyzed & Measure again!
How We Do It: Lead Nurturing & Follow-Up Sales Process Training Brain Storming & Cultivating New Ideas
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1. Tell Your Story
2. Get Found
3. Drive Traffic
4. Nurture Leads
5. Convert
6. Analyze
7. Refine
8. Grow!
How We Do It!
Ignite XDS Inbound Marketing
culture message process
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Why We Do It! Experience
WOW!
Equip
Learn
Reward
Recommend
Adv
ocate Journey
Message Pro
cess
Culture
Story
Your
Why Buy
Discover
Find
Evaluate
Educate
Close
Buy
Pros
pect Journey
The Traditional Buying Funnel is Seriously Out of Date! Today’s Customers are Embarking on a Very
Unique Buying Journey.
A recent study done by Latitude found that 87% of consumers now travel a less linear, more complex pathway to a final purchase. This new buying loop takes into account a person’s emotions, and understands the process isn’t linear. A person can bounce from one stage to another as they make their way to a final purchase. This new study identified 6 behavioral & mental states a buyer experiences before considering a purchase. With this new understanding your marketing must reflect this in order to be most effective.
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Apart from your weekly deals & cheap oil changes do your customers have
a reason to buy from you? Customers have been bombarded by advertis-
ing for decades now and they are no longer falling for quick gimmicks &
limited time offers.
You need to show your customers you’re not just all about selling cars, but
how much you care about them! Tell them about how proud you are to
provide such a valued service to your community. They need to see you as
a source of value for them and not just another car dealer.
Your Customers Already Know
What You Sell
But They Don’t Know
WHY They Should Buy from YOU!
Why Does Story Matter?
81% of CEOs
believe they are delivering
on their brand promise.
ONLY 8%
of customers agree!
Transform Your ‘Why Buy’ from a Commodity to a Value!
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Since you are a one of a kind dealership so is your story. Trying to compete
using the same gimmicks as your competition is never going to generate
the kind of self-sustaining results you want!
You need to create an emotional connection with your customers that
will always make them think of you for their automotive services. If done
correctly these customers will become loyal advocates to help you spread
your story all over the world!
Your Story is Uniquely Yours!
It Separates You from Your Competition.
Why Does Story Matter?
Story is 20x More Memorable
than Facts!
but
Less Than 10% of All
Businesses are Sharing Their
Authentic Story Online!
The Effects of Your Story Reach Far Beyond the Original Customer.
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What Can You Expect from the Start?
Technically We Don’t Sell... Together we decide if there is a reason to do business.
We have
an idea!
We have
an idea!
GREAT!GREAT!
Good to see
you again!
You
talk...
You
talk...
We
listen...
We have
an idea!
We have
an idea!
GREAT!GREAT!
Good to see
you again!
You
talk...
You
talk...
We
listen...
We have
an idea!
We have
an idea!
GREAT!GREAT!
Good to see
you again!
You
talk...
You
talk...
We
listen...
The 1st Meeting
During our first meeting, our primary focus
is getting to know you. What are your issues,
your aspirations? What sets you apart? We will
discuss your ideas, vision, goals, and any chal-
lenges you are currently facing. The intent is to
determine if and how, Ignite XDS can fit into
your plan for success well before recommend-
ing any course of action.
The 2nd Meeting
Our second meeting comes only after we’ve
had an opportunity to do some research and
have had the time to determine what factors
can most greatly effect your desired goals. We
will discuss our ideas, review preliminary strate-
gies, and shape a beneficial partnership.
Potential Partnership
Our process is not a perfect fit for every
company. It requires your management team’s
involvement. During the evaluation process,
together, we will decide if the type of relationship
exists where ideas flow freely, challenging topics
are discussed openly, and where even opposing
viewpoints can find common ground. You chal-
lenge us, and we will challenge you, and together
we will create something remarkable!
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What Sets Us Apart?
We’re NOT for Everyone!
Looking for Just the Right Fit There are over 28,000 Auto Dealerships in the United States alone but we’re
only looking for the select few that will benefit most from our efforts. We
pride ourselves on the cornerstone that we don’t offer set-it-and-forget-it
solutions. A partnership with us is a real, engaging, ongoing relationship. We
take the time to get to know you like family before we ever discuss doing
business together. Most importantly, we want everyone on board. If your
entire dealership, from the boardroom to the showroom, isn’t all in with us,
we can’t perform at our best & more importantly neither can you!
We Don’t Take on Competitive Clients We have access to a rich data-base of information about car buyers & car
buying trends that allow us to target your community most effectively, and
help you become more successful. It’s in our best interest to help you be the
best you can be, but we wouldn’t be able to do that if we took on competi-
tive clients. Which is why we do not & will never take on a competitor of
yours. We want to help your company be as successful as you possibly can
be, and we can’t deliver on that promise without pledging to be your private
partner. So that’s exactly what we will do!
All 28,000 U.S. Dealerships
OLDIdeas
REPETITIVEIdeas
NEWIdeas
We’re looking for these guys!
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Our Story
the Ignite XDS Journey
It began like any other journey in search of greatness, in a small shop
with a few creative guys and a couple of yellow legal pads looking to start a
revolution. We had been carefully observing the current state of marketing in
secret for sometime and noticed there was a great opportunity developing.
Marketing companies were either too focused on generating results or too
distracted with creative designs to deliver effective solutions for customers.
Don’t get us wrong, both are very necessary to be successful in the marketing
game, but when used independently they don’t get the job done.
We only have two goals in mind at all times – achieve happiness & success in
the customer! Everything we do as a company hinges upon those two goals. If
we have to work late, so be it! If we have to come in on a Saturday, we will! If the
world is ending, we don’t budge! Well… we will probably get to higher ground
first, but when it’s over we will come down the mountain, dust ourselves off
and rebuild. We know we will never stop learning, creating, teaching and
growing because that’s always been our story and it always will be.
Culture Message Process
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Why Choose to Work With Us?
We’re All About the Three “F’s”
Flexible It’s not about how many hours you’ve worked, but how you get things done!
Fun The environment needs to reflect the personality & style of the company
Fresh Getting enough time away is a must in order to cultivate the best creativity.
Our Staff Are All Rock Stars & Rocket Scientists! In order to provide a happy and successful experience for the customer
we have to have a one-of-a-kind staff. We know our process won’t work
if there is even one piece not fitting just right. Our staff of unorthodox
professionals have been hand selected and groomed to produce the highest
quality marketing possible to get you more traffic, more leads & more sales!
We Give Ourselves the Freedom to be
AWESOME!!!
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Inbound Marketing A comprehensive guide that will take
you through the philosophy, the tools
& the process. All in one easy to under-
stand book!
Social Media Learn how to create, market & manage
a successful Social Media presence
and how we can help you do it for less
time and less money!
Autodrive Apps These online tools will help you cast
a larger net for cultivating more lead
opportunities to keep your customers
engaged & coming back for more.
Web Marketing Everything you want to know about
our web services including, Traditional
Websites, Portal Sites, Micro Sites &
Landing Pages.
Content Marketing & SEO All the tips & tricks to getting your
websites found online including
SEO,Blogs & other tools we use to get
your website found.
The New Company Culture The traditional company culture is
changing. It’s less about how much
time you’ve worked, but the quality of
work you produce!
Ignite XDS – Inbound Marketing
The people at Ignite XDS have made their careers studying buying trends and buyers. We know marketing, we’ve pioneered Inbound Marketing, and we have the tools and
infrastructure to get the job done. If you have goals, if you are willing to commit, if you want to get results, contact us today to begin the conversation. We promise, you’ll be
glad you did.
Check out our other eBooks at IgniteXDS.com!