Working with Web 2.0

Joint Information Systems Committee Supporting education and research

Working with Web 2.0

TERENA-PRLisbon 27/09/2007

Matt Jukes (JISC)

terena-pr-sep-2007

What is Web 2.0?

A Buzzword?

A Conference?

Marketing?

Another Bubble?

All of the above?

What I am going to talk about for 45 minutes

1. What is Web 2.0?

2. Available tools

3. Marketing as conversation

4. Freeing your information

5. The Amplified Conference

Amongst other things Wikipedia says Web 2.0 is:

..a social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation"

This is the definition I choose to believe..

Web 2.0 vs Web 1.0

Web 1.0 was about reading, Web 2.0 is about writing

Web 1.0 was about companies, Web 2.0 is about communities

Web 1.0 was about taxonomy, Web 2.0 is about tags

Web 1.0 was about owning, Web 2.0 is about sharing

Web 1.0 was about Netscape, Web 2.0 is about Google

http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

What is available?

This is a wholly subjective list of what I use..

blogs = Wordpress

wikis = MediaWiki, Pbwiki or Confluence

photos = Flickr

search = Google, Technorati

rss reader = Google Reader, Bloglines beta

social bookmarking = del.icio.us, stumbleupon

podcasts* = iTunes, Odeo, Miro

*including vodcasts

video = YouTube, Blip.tv

Its not just the USA leading the Web 2.0 revolution

Traditional Public relations..

..creates lots of paper

Public relations 2.0..

Is about pixels..

And people..

Its important to become a part of the conversation

Don’t get left out

The web is no longer a one-way communication channel,it has moved on – we have to move with it

Don’t lock up your information

Users want to consume information in different ways

The web is moving beyond page views and visitor numbers

Start educating your bosses now!

Free your content

Wherever possible offer RSS feeds

Embrace Microformats

Put your videos and pocasts on YouTube, Odeo and beyond

Viral marketing (almost) works

JISC Access management animation translated by user

JISC Podcasts – available on itunes and odeo

http://microformats.org/

But don’t lose track..

Use Technorati

Sign up for Google Alerts

Use Google Blog Search

We have to practice what we preach..

JISC and the Amplified Conference

Making Web 2.0 work

JISC digitisation conference 2007

Give every event a unique TAG

Think of it as the ‘virtual venue’

Advertise it early and often

terena-pr-sep-2007

Wiki was used for delegate information and pre-event networking

JISC advertised the event on upcoming.org

JISC live blogged all the sessionsAnd gave summaries

Delegates were encouraged to take and then share pictures using flickr

Post-conference technorati and google blog search were used to track what delegates and beyond were saying

All the information was aggregated on the jisc digitisation blog

While the event was invite only many non-attendees were able to contribute via online tools

Enough Talking - Let's Use The Next Generation Technologies!

Using Networked Technologies At Conferences And In The Lecture Theatre

Brian KellyUKOLNUniversity of BathBathEmailB.Kelly@ukoln.ac.uk

UKOLN is supported by:

http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2006/http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2006/

Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, Blogs, SMS, etc. is permitted providing distractions to others is minimised.

This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

alt-c-2006-workshop-kelly-wilson-stevenson tag used in del.icio.us alt-c-2006-workshop-kelly-wilson-stevenson tag used in del.icio.us

Doing all this does create more work…

You need venues with good wifi for all delegates

You need enough power for all the laptops etc..

You need people to do all the blogging etc…

This presentation is available on my blog and slideshare

http://jukes.jiscinvolve.org

Thanks for listening!

Any questions??

All images* were found on Flickr using the Creative Commons search option

*apart from screenshots

http://creativecommons.org/licenses/by-nc-nd/2.0/uk/

Todays font was“Wild and crazy nt”

FromComicraft..

Can I go for a beer now?