Storytellers

& StorytellingWorking with your storytellers to create powerful video campaigns

Jay Paul,

Marketing Manager Customers

“Great stories are rarely

aimed at everyone.”

- Seth Godin

#HowISee

What we’ll explore…

1

2

3

Working with your community

What makes a powerful story

How to engage with storytelling

4 Effective storytelling through video

WORKING WITH

YOUR

COMMUNITY

1

Use story tools1

2 Involve from the start

Working with your community

WHAT MAKES A

POWERFUL

STORY?

2

A shared story1

2 A compelling story

What makes a powerful story?

3 ENGAGE WITH

STORYTELLING

1

2

Engage with storytelling

Consider context

The power of one

4 EFFECTIVE

STORYTELLING

WITH VIDEO

1

2

Effective storytelling with video

Get technical

Make friends

George Redhawk for #HowISee

Wrapping up

1

2

3

Work with your community

Powerful stories

Engaging stories

4 Effective stories

Thank you, any questions?

rnib.org.uk/HowISee

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we

do: www.charitycomms.org.uk

26 January 2017SeminarLondon#ccvideo

Right between the eyes:

video content that

delivers for your charity

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