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Workplace Partnership for Life Hospital Campaign Learning Series Webinar Wednesday, January 21, 2015 2:00 3:00 p.m. ET

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Agenda Welcome and Introductions Rita Maldonado, Division of Transplantation, HSB, HRSA Mary Ganikos, Division of Transplantation, HSB, HRSA Venus Walker, Division of Transplantation, HSB, HRSA New Jersey Sharing Network and Hackensack University Medical Center Maria Moreno, Hospital Services Manager, New Jersey Sharing Network Angela Wilson, Director of Media Relations, Hackensack University Medical Center Ciaran P. Geraghty, RN, BSN, CCRN, Nurse Manager Surgical Intensive Care Unit, Hackensack University Medical Center One Legacy Ryan Mangindaan, Production Supervisor, One Legacy Hospital Campaign Creative Messaging Bette Hughes and Shelly Morningstar, Akoya Open Mic/Q&A

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New Jersey Sharing Network and Hackensack University Medical Center Maria Moreno, Hospital Services Manager, New Jersey Sharing Network Angela Wilson, Manager, Media Relations and Communications, Hackensack University Medical Center Ciaran P. Geraghty, RN, BSN, CCRN, Nurse Manager Surgical Intensive Care Unit, Hackensack University Medical Center

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OneLegacy Ryan Mangindaan, Production Supervisor, OneLegacy

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Creative Messaging Bette Hughes and Shelly Morningstar, Akoya

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Hospital Use of Social Media Hospitals are increasingly using social media Primary reasons for hospitals branching into social media: Connecting with patients and communities Building brand awareness, loyalty, and market share By late 2014: More than 99% of hospitals had a Facebook account More than 50% had a Twitter account In 2013: Mayo Clinic had 446,278 likes on Facebook, 567,998 Twitter followers and 11,392 tweets In 2013, Cleveland Clinic had 508,031 likes on Facebook, 119,620 Twitter followers and 12,385 tweets

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Hospital Use of Social Media

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Sharing Creative Messaging Consider sharing social media outreach materials for upcoming 2015 observances National Donor Day Saturday, February 14, 2015 Celebrate Spring Friday, March 20, 2015 National Eye Donor Month March, 2015 National Donate Life Month April, 2015 Email coming in the near future with sample messaging and graphics for National Donor Day Similar emails with sample messaging and graphics for the other three observances will be sent Graphics will be formatted in optimal sizes for use on different platforms, with detailed instructions provided in the emails

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Social Media Messages for 2015 Observances Saturday, February 14: National Donor Day Sample Tweets/Posts Flowers? How about the gift of life? 123,000+ are waitingsign up today as an organ, eye, tissue donor. #LetLifeBloom organdonor.govorgandonor.gov Share the love! Give the gift of life & sign up now as an organ, eye, tissue donor. #LetLifeBloom organdonor.govorgandonor.gov

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Social Media Messages for 2015 Observances Friday, March 20: Celebrate Spring Sample Tweets/Posts This is the first day of Spring celebrate by signing up now as an organ, eye, tissue donor. #LetLifeBloom organdonor.govorgandonor.gov Share the joy of Spring! 123,000+ wait for the gift of life. Sign up now as an organ, eye, tissue donor. #LetLifeBloom organdonor.gov organdonor.gov

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Social Media Messages for 2015 Observances March: National Eye Donor Month Sample Tweets/Posts Its National Eye Donor Month. Give the gift of sightsign up today as an organ, eye, tissue donor. #LetLifeBloom organdonor.govorgandonor.gov Share the joy of sight! Give the gift of life by signing up today as an organ, eye, tissue donor. #LetLifeBloom organdonor.govorgandonor.gov

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Social Media Messages for Upcoming Observances April: National Donate Life Month Sample Tweets/Posts 123,000+ are waiting. Will you give the gift of life? Sign up today as an organ, eye, tissue donor. #LetLifeBloom organdonor.govorgandonor.gov Give the gift of life. Make this the month you pledge to be an organ, eye, tissue donor. Sign up today. #LetLifeBloom organdonor.govorgandonor.gov

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Tips for Hospital Campaign Social Media Messaging Brainstorm ideas and share messaging drafts internally with your OPO/DLA communications/social media staff Provide well in advance to hospital partners Be sure to use the #LetLifeBloom hashtag so you can track trending Hospitals using social media messages earn 30 points per posting on the Hospital Campaign Scorecard Messages and graphics can be re-purposed for use in email blasts from hospital leaders and in community newsletters, or for printing on tent cards and posters

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Open Mic Q&A Share Hospital Campaign updates Discussion and Q&A

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Quick Reminders Enroll in the Hospital Campaign www.organdonor.gov/howhelp/hospitalcampaign.html www.organdonor.gov/howhelp/hospitalcampaign.html Hospital Campaign Resources Guide Scorecard providing 40+ point-coded outreach activities Toolkit web badge for linking to partner websites Learning Series webinars Campaign coaching email wpfl@akoyaonline.comwpfl@akoyaonline.com Timeline: August 2014 through April 30, 2015 All partners who enroll and submit an activity Scorecard by May 15 will be formally recognized by HRSA and National Partners

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The Health Insurance Marketplace Make your health a priority in the new year! Sign up today for 2015 coverage open enrollment period continues through February 15, 2015 Make your health a priority in the new year! Sign up today for 2015 coverage open enrollment period continues through February 15, 2015 www.healthcare.gov

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THANK YOU! Join Us for Our Upcoming Hospital Campaign Special Webinar: Small and Rural Hospitals Wednesday, February 25, 2015 2:00 3:00 p.m. ET https://akoyaonline.adobeconnect.com/wpfl webinars/