workshop (c) andre matarazzo. digital marketing 2010

creative leapOctober 2010

Thursday, November 11, 2010

It’s about creativity

!


Who?

Edward de Bono1967


problem

problem

Standard thinking

How to create a faster hair straightener?


problem

problem

Standard thinking

We can build larger pads


problem

problem

Standard thinking

We can raise the temperature


problem

problem

Standard thinking

We can change the material to teflon


problem

problem

problem

solution

Standard thinking = Vertical thinking

It will slide too fast. How to get more grip onto the pads?


problem

problem

problem

solution



solution

problem



reformulate the problem

solution

best possible solution

what gave rise to the problemLateral thinkingwhat gave rise to the problem

Women live in a hurry these days


solution



what gave rise to the problemLateral thinking

Women don’t want to have curly hair

what gave rise to the problem


solution




Women have curly hairwhat gave rise to the problem


solution




Women live in a hurry these dayswhat gave rise to the problem


Can we put the hair straightener into the car somehow?


solution




Women have curly hairwhat gave rise to the problem


Can we change the follicle so that it grows naturally straight?


solution




the best possible solution

Straight-n TreatmentThe first shampoo + conditioner treatment that straightens your hair.


solution





Group challenge

divide into

4groups

people you don’t know


Group 1


Group 2


Group 3


Group 4


45’create + present


1 2

3 4


Спасибо

@gringo_nu


workshop (c) andre matarazzo. digital marketing 2010

Business

standard thinking

problem reformulate

lateral thinking

problem solution

solution thursday

gave rise

problem

thursday