workshop handouts, slideshow & other goodies at www ... · social media snapshots • over 80%...
TRANSCRIPT
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Workshop handouts, slideshow & other goodies at
www.bloggingbistro.com/facebook
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http://www.gettyimages.com/Search
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Social Media SNAPSHOTS
• Over 80% of all Americans use a social network.
• Nearly 23% of Americans’ online time is spent on
social networks.
• 91% of online American adults access some form of social media each month.
• 98% of 18-to-24-year-olds access social accounts
monthly.
Sources: 1. Nielsen 3Q 2011 Social Media Report 2. Experian 2011 Social Media Consumer Report 3. Social Media Examiner: http://www.socialmediaexaminer.com/26-promising-social-
media-stats-for-small-businesses/
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50% of small business owners reported gaining new customers
through social media – most notably through Facebook and LinkedIn.
Sources: Media Bistro. Infographic by Crowdspring:
http://www.mediabistro.com/alltwitter/small-business-social-media_b14294
Social Media Examiner: http://tinyurl.com/6qa2yzy
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WII-FM
What’s In It For Me?
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Laura’s 90/10 Rule
90% = Give away
great content
10% (or less) =
Promotional content
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845 Million
Monthly active users
Source: https://www.facebook.com/press/info.php?statistics Photo Credit:
Oversocialized
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Sources: 1. Nielsen 3Q 2011 Social Media Report 2. Experian 2011 Social Media Consumer Report 3. Social Media Examiner: http://www.socialmediaexaminer.com/26-promising-social-
media-stats-for-small-businesses/
The average user…
…Logs in 3-4 times per week.
…Spends 20 minutes on his or her account during each visit.
…Connects to 80 pages, groups, and events.
…Posts 90 pieces of content each month.
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Americans spend more time on
Facebook than any other U.S.
website.
Users are mostly younger(13-34)
Fastest growing demographic: 35+
https://www.facebook.com/press/info.php?statistics
Updated November 11, 2011
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350 million users access
Facebook via their mobile
devices
60 million users engage with
Facebook apps through their
mobile phone
People who use Facebook
on their smartphones are twice
as active as non-mobile
Facebook users
http://facebook.com/press/info.php?statistics
http://thenextweb.com/facebook/2012/02/09/facebook-60-
million-users-access-apps-through-a-mobile-device/
Updated Feb 9, 2012
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“Facebook is
the people from
high school that you
didn’t like now trying to
re-friend you.”
~ Chris Brogan
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Personal Profile Official Page
• Friends are
requested &
mutually accepted
• 5,000 friend limit
• Personal info
• Network with friends,
relatives, long-lost
classmates
• One-way (fans like your
Page)
• No fan limit
• Business info
• Solicit and interact with
prospects and customers
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Personal Profile Official Page
The average user
has 130 friends
The average user
has 310 fans
30-40% of a brand’s
Facebook fans are real-
life friends who likely live
nearby.
Source: 1. Dennis Yu, CEO of BlitzLocal, http://tinyurl.com/bmzoqah
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Profiles are for PEOPLE
1. Thou shalt not use your personal profile for your own commercial gain.
2. Thou shalt not send or otherwise post unauthorized commercial
communications on Facebook.
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Business brands that post at least once every day will
reach 22% of their Facebook fans in a given week.
Sources:
Comscore Study - http://tinyurl.com/43lp6xa
Social Media Examiner -
http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/
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Facebook Factoid: As many as 90% of people who click “Like” will NOT return to your page.
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How will you use Facebook?
1. Raise brand awareness
2. Enhance customer service
3. Build e-mail list
4. Drive traffic to your website and/or blog
5. Build community
6. Sell products/services
7. Promote ideas/ideology
8. Increase the number of first-time clients by
____%
9. Get media attention
10. Establish your business or organization as the
leading authority
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How will you engage with fans?
Group updates into broad categories:
1. Tips
2. Photos
3. Videos
4. Links to outside sources
a) My own website/blog
b) Other sites/blogs/articles I recommend
5. General conversation related to my brand
6. Promotional
7. Exclusive offers to fans
a) Discounts, coupons
b) Facebook ads
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Facebook Factoid:
Updates of 88 characters or less
get 66% higher engagement.
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Posts that get the highest engagement
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Posts that get the highest engagement
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Post the latest news
Include a local angle
https://www.facebook.com/pages/Atlantic-Veterinary-
Hospital/100442336667058?ref=tn_tnmn
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Photos in updates show up in people’s Newsfeeds
more often than text-only posts.
https://www.facebook.com/Richsforthehome
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Add a YouTube app and Comments box
https://www.facebook.com/tollboothsaddle/app_57675755167
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Feature your fans
https://apps.facebook.com
/oreomomentsgallery/
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https://www.facebook.com/Open/app_140970329261787
…Integrate your blog as an iFrame app
Keep people
interacting
with your brand
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…Integrate your Pinterest boards http://iframehost.com/util/installtab/305927716147259
https://www.facebook.com
/bloggingbistro/app_305927
716147259
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Make it easy for people to stay
on your page and contact you
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Source: Search Engine Land - http://searchengineland.com/infographic-how-where-when-people-share-content-100539
Peak Posting Times
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Like others’ Pages
Likers (fans) receive all your status updates
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Like others in your niche
https://www.facebook.com/TheEverettClinic
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Personalize your brand
https://www.facebook.com/animalhumanesociety
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Use your company logo
https://www.facebook.com/Firefox
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Visitors should know who you are, at-a-glance
https://www.facebook.com/target
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Visitors should know who you are, at-a-glance
https://www.facebook.com/marines
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Use a variety of cover photos
https://www.facebook.com/nationalparkservice
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Use a variety of cover photos
https://www.facebook.com/verizon
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Cover image must POP
https://www.facebook.com/LipSmackerBrand
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Unified brand image
https://www.facebook.com/evian
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Showcase your products
https://www.facebook.com/herbalessences
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Show yourself/your staff in action
https://www.facebook.com/InnCaring?ref=pb
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Coordinate Color Scheme & Fonts
https://www.facebook.com/agentsofchangecon
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Style apps boxes
https://www.facebook.com/livestrong
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Focus on text…
https://www.facebook.com/BigPrize
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… Or use words minimally
https://www.facebook.com/subway
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Mimic your website’s design
https://www.facebook.com/focuswithmarlene
http://www.focuswithmarlene.com/
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Create a collage
https://www.facebook.com/cairnsgreatbarrierreef
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Create a collage
https://www.facebook.com/pages/Angela-Welsh-Designs/212268932143096
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Create a collage
https://www.facebook.com/SierraClub
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Create a collage
https://www.facebook.com/turkishairlines
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Solopreneur? Use a professional portrait
https://www.facebook.com/problogger
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Include your tagline
https://www.facebook.com/pages/Rebecca-Olmstead-WatchGodWorkcom/177097862360024
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Do NOT include your web address
https://www.facebook.com/EverettAreaRealEstate
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Set up your Timeline – Step 1
http://pinterest.com/bloggingbistro/facebook-infographics-tips/
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Timeline Cover Photo Cheat Sheet
http://pinterest.com/bloggingbistro/facebook-infographics-tips/
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http://pinterest.com/bloggingbistro/facebook-infographics-tips/
Set up your Timeline – Step 2
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Integrate profile picture with cover
https://www.facebook.com/ARMANI
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Integrate profile picture with cover
https://www.facebook.com/Sprite
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Choose a crisp, clear profile picture
https://www.facebook.com/pages/Davis-Bunn-author/134762129885578
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http://pinterest.com/bloggingbistro/facebook-infographics-tips/
Set up your Timeline – Step 3
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Customize apps boxes
https://www.facebook.com/cocacola?ref=ts
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Customize apps boxes
https://www.facebook.com/cocacola?ref=ts
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Carefully Edit your “About” copy
Tutorial at Blogging Bistro: http://tinyurl.com/83uchb9
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Create your “About” page
https://www.facebo
ok.com/pages/INgin/221924934523096?sk=info
Inform visitors of
your commenting &
sharing guidelines
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http://pinterest.com/bloggingbistro/facebook-infographics-tips/
Set up your Timeline – Step 4
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Timeline Cover Photo Cheat Sheet
http://pinterest.com/bloggingbistro/facebook-infographics-tips/
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Timeline Cover Photo Cheat Sheet
http://pinterest.com/bloggingbistro/facebook-infographics-tips/
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https://www.facebook.com/livestrong
If your status update
includes a Photo Album,
the update will display the
first image and include
below it a row of
thumbnails of the other
pictures in the album
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http://pinterest.com/bloggingbistro/facebook-infographics-tips/
Set up your Timeline – Step 5
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http://pinterest.com/bloggingbistro/facebook-infographics-tips/
Set up your Timeline – Step 6
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https://www.facebook.com/Open
Keep people interacting with your brand
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An Official Facebook Page is also known as:
• Fan Page
• Business Page
• Page
To create your page: www.facebook.com/pages
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http://www.facebook.com/pages/browser.php#!/pages/create.php
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Your new Page
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Add basic information about your Page
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Customize Your Settings (Posting Preferences)
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Manage Permissions for your Page
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Feature Pages you Like
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Manage Page Admins
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Add and Manage Apps
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Create an Event
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Set up Mobile Updating
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Market
Your Page
1. Choose a username
2. Invite your email
contacts
3. Use social plugins
4. Link up to Twitter
5. Buy Facebook ads
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Import Your E-Mail Contacts
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Promote your Page with Social Plugins
https://developers.facebook.com/docs/plugins/
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Create a custom username www.facebook.com/username
OR
Manage > Edit Page > Resources > Select a username
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Create an Ad
http://www.facebook.com/advertising/
• Target a specific
demographic
• Link your ad to
your Facebook
Page, group,
event, or
application
• Link to a page on
your website
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Insights
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Facebook marketing
is a MARATHON,
not a sprint.
Think Long Term.
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Authority + Friendliness →
TRUST = Sales
Photo Credit: xJasonRogersx
Return On Investment
Source: Sonia N. Simone
www.remarkable-communication.com