workshop mvp general
TRANSCRIPT
WORKSHOP: MVP
• Introduction Lean Startup• Introduction MVP– Definiton– Types
• Your MVP• Next steps
Agenda
LEAN STARTUP
The Problem
One Problem
Too much thinking, and preparing, not enough feedback
Lean Startup
Lean Startup
“The Lean Startup provides an […] approach to creating and managing startups and get a desired product to customers' hands faster.”
Lean Startup
Build – measure - learn
“Build- Measure- Learn”
• MVP• Lean Canvas• Customer Development• (Actionable) Metrics• Pivot• Scrum• UI UX
MVP
• What should be your first product?• What are the core values of your product?• Who are the customers?• Is it the best product for your customer
segment or are there ways to improve?
Questions
What is an MVP?
“the smallest thing you can build that lets you quickly test an assumption”
In general:
What is an MVP?
“the smallest thing you can build that lets you quickly make it around the build/measure/learn
loop”
Lean Startup
Build – measure - learn
What is an MVP?
WHY DO WE NEED AN MVP?
• Helps start the process of learning as quickly as possible
• You don’t waste time and money to build something people don’t need
• Allows you to test features and eliminate bugs• You can focus on doing one thing really good • Helps you earning money as early as possible
Why do we need an MVP?
Types of MVPs
VIDEO MVP
LANDINGPAGE MVP
CONCIERGE MVP
WIZARD OF OZ
SINGLE FEATURE MVP
What is an MVP?
“A Minimum Viable Product is the smallest thing you can build that delivers customer value (and as a bonus captures some of that value back).”
Stricter definition:
Lean Startup
• MVPs need the same attention like “real” products
• They don’t save you from understanding your customer segment, doing marketing
• They just save you from building complicated products nobody needs.
• MVPs are useless if you don’t use them to validate your assumptions
Important
YOUR MVP!
WHAT IS YOUR PRODUCT?
YOUR CORE CUSTOMER SEGMENT?
THEIR BIGGEST PROBLEM?
YOUR FEATURES?
Which of the features are essential to solve the user problem?
Exercise
Main Question:• Is there any item that can be removed?• Is there anything you can change/add to solve
the problem for the Customer Segment better?!
Group Work
What is the easiest way to test/validate this product?
Group Work
• Discuss internally• Do some more research (Customer interviews)• Build an MVP around the features you
identifiedIn the future:• Build MVPs for features and validate their
impact
Next steps