workshop programme · wednesday, 24 october 2018 · 2020-03-10 · workshop programme · wednesday,...
TRANSCRIPT
Workshop Programme · Wednesday, 24 October 2018
Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Room 8
Kantar TNS ��‘Let’s Hang Out’ – Choosing the Right Method to Under-standing the Young Target. An Interactive Workshop
Harris Interactive ��Customer Focus Instead of Cambridge Analytica – Digital Consulting as a Valuable Contribution of Market Research?
GapFish ��Text vs. Speech vs. Video: Capturing the Real Voice of the Customer
Dashboard Vision ��Enabling the Self-Serve Client: Providing an Online Environment for Native PPT Offline Reporting in English
mo‘web research ��Using Artificial Intelligence to Increase the Quality in Online Surveysin English
Prediki Prognosedienste ��Possible Futures. Probable Futures. Preferable Futures. The Visionary Voice of the Customer for Long-term Executive Decisions
IfaD �No More Bulky PowerPoint Data Mountains – Start Dynamic Presentations in a Team
MaritzCX �Best Practices from Worldwide Leaders in Customer Experience Management
Dalia �Mobile Research at Scale – Feeling the Pulse of Hundreds of Millions of People in 100+ Countries with One Click in English
infas quo ��Digitisation – Or is the Opposite of Artificial Intelligence, Intelligence?
Produkt + Markt ��CX Measurement: Quite Simple in Theory, Right?
Q | Agentur für Forschung ��Please See the Data Doctors: How We Help Pharma Com-panies to Understand Their Stakeholder Communication on the Web
Survalyzer ��The Client Panel 2.0! Learn More about the Survalyzer Panel ADD-ON
mindline �On Brand Imagery‘s Trail – Visual Stimuli as Royal Road to the Implicit Measurement of the Emotional Assets of a Brand
eye square ��Implicit UX Research – Understand the Success Drivers of Your Online Product by Adding Implicit Insights
ISM GLOBAL DYNAMICS ��U&A Studies Turned Upside Down – New Growth Potentials by Changing Perspective
Interrogare �Coming of Age: 10 Years of Implicit Mmeasurement – Best Practices, Dos & Don‘ts
GIM ��Digital Routes to the Consumer: Assessing Needs and Attitudes Using Google and Social Media.
Rogator �Mobile First – Quality Second? A Podium Discussion
GapFish �The Digital Transformation in Market Research Vol. 2, 2018 – A B2B Study Among Market Research Professionals
SKOPOS CONNECT ��Share Your Style – The C&A Customer Community
quantilope �Agile Insights in Action – The New, Agile Way of Working in Response to the Digital Tsunami
advise research ��Faster Insights Using Consumer Chats – A Case Study From L’Oréal Germany
paulusresult ��Successfully Launching NPS and Saving Costs with Voice Analysis
respondi ��Know Your Competition – Do It Better!
Ipsos ��Challenges of Corporate Reputation Research in Times of Globalisation – the Volkswagen Case
Interrogare �Programmatic Insights – The Evolution of Advertising Control
infas 360 ��The Future of Research – Stop Thinking in Sereotypes: From Individual Surveys to Countrywide Segmentations
®evolution ��Key question: How Well Is Your Company Positioned in Strategic Areas Such as Digitization, Agility, CSR or Data Protection?
ESOMAR �Are You GDPR Compliant?in English
cognesys ��Semantic Analyses of Customers‘ Sentiment: Automated Recognition of Topics, Evaluation and Sentiment through NPS and Free Text
SVP Deutschland ��Discover the New before Others do. Start-up and Technologyscouting – Methods and Possibilities
Produkt + Markt ��Different Thinking for Innovations
Kantar Deutschland ��Unlock the Power of your Data – Activate Existing Data with Artificial and Human Intelligence
Research Now SSI ��Finding the Right Name Fast – A Smart Algorithm for Name and Concept Tests
concept m �The Added Value of In-Depth Psychology for the Modern Marketing Process
Qualtrics �Connecting Customer Journeys for a Truly Holistic CX Programin English
MediaAnalyzer �The Power of Creation – Renowned Test Methods and Key Learnings from 15 Years of Ad Effect Research
MARKSIM ��From Controlling to Sales: the MARKSIM Workflow for Looking into the Future – Better Forecasts with Segment-Based Conjoint
DataLion ��When Data Comes Alive – Interactive Data Analysis with DataLion on the Customer Experience Management Case Study
SKOPOS RESEARCH ��Artificial Intelligence – With Data Science from Hype to Real-World Research
SKIM ��Man vs. Machine: Whether, How and When Qualitative Research Can Be Automated – A Case Study with Danone
GIM �Germany in Motion! Fitness Types, Social Fitness and More
Séissmo ��While You Were NOT Sleeping – Today’s Consumers are Also Busy at Night. Our On/Offline Methods Bring Light into the Darkness
Voxpopme ��Using Agile Video Insight to Drive Real Change with Real Human Feedbackin English
CubeSurvey �Three Recipes for the Gourmet Market Researchin English
m-result �User Generated Content as an Indicator for the Prediction of Business Success
Harris Interactive ��Next Generation U&A – How Digital Tracking and Demand Spaces Help Brands to Unlock Growth and Drive Precision Marketing in English
Research Now SSI ��Using Data to Maximise Digital Effectiveness
Nielsen ��Doing the Weekend Shopping from the Couch – Not a Model for Germany? All Nielsen Insights on FMCG E-Commerce
Ipsos ��Monitoring Online Ratings and Customers Feedback with Ipsos Places Review. Presentation Based on a Recent Case Study of Seven Automotive Brands
Spiegel Institut �User Centered Design Process Mapping – an Innovative Spiegel Institut Framework
NETQUEST �From Google to the Mall: Gaining a Better Under- standing of the Path to Purchase by Combining Survey and Behavioural Data
Rogator �Modern Questionnaire Design in Times of Scant Participant Resources
B2B International ��Why Storytelling Is the Most Valuable Market Research Skillin English
Cint ��Don‘t Worry Be API: Developing and Implementing Application Programming Interfaces Successfullyin English
9.45 – 10.3010.45 – 11.30
13.30 – 14.1512.30 – 13.15
15.45 – 16.3014.45 – 15.30
Break
Break
German/English Simultaneous Translation
16.45 – 17.30
WorkshopCategories
� Data Processing
� Survey Methods
� Customers
� Brand/Image
� Marketing-Mix
� Qualitative Research
� Electronic Measurements (e. g. social media, automatic measure-ments, web monitoring, big data)
� Target Groups/Markets
� B2B Research
� Other (e.g. market research industry, international research, data protection)
Workshop-Programme · Thursday, 25 October 2018
Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Room 8
m-result �Modeling Without Personal Data and User Profiles. Practical Example of an Alternative Traffic Concept (Bike Sharing)
respondi ��Quality Is Doing the Right Thing While Not Being Observed
infas quo �Why We All Fall in Love with Snow White, But then Marry the Evil Stepmother
Netigate ��Anyone Can Implement a Survey!? Netigate Shows Smart Solutions for the Market Research as Quality Guarantor in the DIY Era
Linkfluence ��The Social Brand Tracker – Future Brand Tracking with Social Data
GIM ��How Germans Shop Online – Between Dream and Reality
INNOFACT ��Succcess Factors for International Tracking
KERNWERT ��The Moment Counts – Deeper Understanding of Target Groups Through Digital Diaries
rheingold salon ��Digitalisation Changes the Human Identity and Behaviour. Approaches to Deep Research of the Future
Kantar Deutschland ��Brand and Ad Trackings Were Yesterday. The Future Is About Holistic Brand Guidanceg
Produkt + Markt ��LEH SCAN 2.0 – Shopper Today
NETQUEST �Digital Consumers Need Digital Solutions: How New Research Methods Can Help You Better Understand Your Audiencein English
®evolution ��Successful Management of Dealer Relationships!
MANUFACTS ��Battle of Concepts – Smart Decisions in Agile Research Settings
Tobii Pro ��Optimising the Consumer Journey Systematically and with Objective Data with Eye Tracking
TEMA-Q ��Voice and Text – Way More than Just Words
MaritzCX �Best Practices from World-wide Leaders in Customer Experience Management
Dapresy ��Successful Dashboard Implementation – What Matters Today!
Kantar Deutschland �Business Challenge ROI. How Can You Demonstrate the Value of CX Systems?
Q | Agentur für Forschung ��Pragmatic, Realistic, Flexible to the Point of Disloyalty and Master of Self-Promoti-on. All Biased Preconceptions about Generation Z?
SKIM ��Streamline Your Trackers and Maximize Your Output – a Sophisticated Solution to Analyze Stated and Unstated Factorsin English
mo‘web research ��Online Surveys 101: A Practical Introduction to Conducting Research Online
E-Tabs ��Build a Client-Ready Online Dashboard in Just 30 Minutes
in English
Rogator �Customer Panels – THE Solution in Times of Falling Response Rates and Target Groups that are Difficult to Reach
GapFish ��Text vs. Speech vs. Video: Capturing the Real Voice of the Customer
Ipsos ��InstaBubble – Primary Research on Instagram to Address Young Targets Effectively. A Case Study with Beiersdorf AG
Spiegel Institut �WeChat: The Big Player – Potentials for Market Research in China
infas 360 ��The Future of Research – Innovative Market Research by the Example of the ”Energy Self Sufficient Households of the Future“
Innoplexia ��Next Level Digital Marketing: Regional Focus, Live Monitoring, Automated Campaigns and Best Practices
isi GmbH ��Design Decoding – From Shapes, Colors and Materials to Consumer Associations…
Harris Interactive ��PLS-SEM – Innovative Approach to Implicitly Measure the Drivers of Decision-Making Behaviour
easy2survey ��How Research Automation Increases the ROI of Your Marketing Campaignsin English
september ��Measuring the Sub- Conscious. How Modern Emotion Research is Decoding the Human Being
APPINIO ��Market Research 3.0: How Real-Time Market Research Transforms Companies into Agile, Consumer-Centric & Innovative Organisations
Strategir ��Why Virtual Immersion Positively Impacts Consumer Engagement and Product Evaluationin English
BEYOND REASON ��How Market Leaders Across the Globe Use Neuro-Science to Hack the Purchase Decision and Drive Salesin English
advise research ��Fast Full-Service Research – Dos and Dont’s
cx/omni ��From Real-Time Feedback to Automated Customer Journey Analysis via Process Mining
Rich Harvest ��I-Screens and We-Moments – How Children Experience TV, Smart Phones, Tablets, etc.
Provalis Research ��An Insider’s Look at Text Analytics: What Works, and What They Don’t Tell Youin English
demandi �Customer Centricity – Bringing Together Market Research and CX Management
rc - research & consulting �Digital Information Journey Types – Making Use of Digital Search Types by Combining Big Data and Survey
SKOPOS NOVA ��Finding Great User Experience When Starting with the User’s Needs First!
INFO Research Group ��Data Collection in Mixed-Mode Design – Safeguarding the Future of Survey Research
eye square ��E-Commerce Experience – How Implicit Research Uncovers Decision-Making Processes in Online Shopping and Supports Communication
DataExpert ��A Case Study of an End-to-End Solution: Automation of Sampling, Data Collection, Data Management and Reporting
in English
Confirmit ��Market Research Automation to Uncover Richer Insightsin English
Talk Online Panel / keyfacts �Minimising Scatter Losses – Segment-Specific Media Planning and Campaign Management for Digital Campaigns
9.45 – 10.3010.45 – 11.30
13.30 – 14.1512.30 – 13.15
15.45 – 16.3014.45 – 15.30
Break
Break
WorkshopCategories
� Data Processing
� Survey Methods
� Customers
� Brand/Image
� Marketing-Mix
� Qualitative Research
� Electronic Measurements (e. g. social media, automatic measure-ments, web monitoring, big data)
� Target Groups/Markets
� B2B Research
� Other (e.g. market research industry, international research, data protection)
German/English Simultaneous Translation