WORKSHOP

RESOURCE MOBILIZATIONResource Mobilization involves: Fundraising,

and income generating activities

FUNDRAISING

INCOME GENERATIN

G ACTIVITIES

FUNDRAISINGConcept of FundraisingWhy Fundraise? Purpose of FundraisingSurvival Tactics in FundraisingProcess of successful FundraisingPrinciples of FundraisingFundraising StrategyIdentifying Sources of FundsAddressing different stakeholdersFunding TechniquesIncome generating Activities

Concept Of Fundraising

Fundraising is a component of resource mobilization.

Fundraising is giving people the opportunity to give. It’s a process whereby resources are transferred from those able to give to those in need to receive.

 

Why FundraiseDiversify and increase the number of different

income sources the organisation has.Develop and expand, or consolidate and

maintain, the existing workforce and programme or service.

Reduce financial dependency on funds received from any one source or any international funding agency.

Enhance long term organisational sustainability.Promote the organisation Member recruitment

Survival Tactics in FundraisingKnow your mission- Do not compromise your

valuesLong-term fundraising has to be plannedEffective internal and external communicationInvesting in its own growthMaking friends- “Fundraising is friend raising”

Building relationships with community and supporters

Servicing the funders and sustaining their support

It is not a one off attempt- it takes timeFocus on why you need the funds.Leadership is key

Process of Successful Fundraising

Principles of FundraisingEducateAskUse personal approachUnderstand the donor’s point viewSeek ethical donorsSay thank youInvest time and money in retaining donorsMaintain a good reputationBe accountable and transparent

Ask with Direction

$ 1

$ 5

$ 250

Provides 3 meals per day

Provides accommodation for a week

Educates a child for a whole year

Pyramid of Donors

Large Donations

Donations

Regular Committed Giving

Repeat Gifts

First Gifts

Fundraising strategy

Main Issues to considerFunds for todayFunds for tomorrowFunds for the future

Identifying Sources Of Funds1. Foreign Donors

a) Outside The Country b) Inside The Country

2. Corporations/Businesses3. Government4. Institutions and NGOs5. Individuals

Addressing Different Stakeholders

Developing a case for supportThe Case must: “Catch the Eye – Warm the Heart – Stir the Mind”

The “case” is an expression of the cause, or a clear, compelling statement of all the reasons why anyone should consider making a contribution in support of advancing an NGO’s vision to meet a need. A reality of fundraising is that no one has to say “yes” in response to a call for help. It is up to the NGO to attract and persuade support.

Raising Money From Foreign DonorsIdentifying donors area of values and interestsKnowledge of donors application requirements

and deadlinesKnowledge of operation of international

umbrellasMoney flow

E.g.IHEUHAMU

Raising Money From Business Corporations

ApproachResearch Why should they give you money? What can

you give the business?Face-to-face approach

Identify contact personsSet up a meeting

Raising Money From Local CommunityVoluntary support services “in kind”Cost SharingSpecial EventsOffering services to the community for a payCooperating with similar organisations to cut

costsFor example hiring services

Raising Money From IndividualsAsk- How?Face-to-face meetingsPrepare Eye- catching literature

Fundraising TechniquesANNUAL FUND – CURRENT INCOME (Today) Direct mail appeals Debit orders/pledges Membership Fees Special Events Competitions (raffles) Selling services Selling products Donor or supporter clubs (Friends of …) The internet Payroll deductions

Fundraising TechniquesSPECIAL GIFTS – PROJECTS AND CAPITAL

CAMPAIGNS (Tomorrow)Project proposals (Corporations, Foundation,

Trusts, Foreign Sources)Face-to-face negotiationsMatching grantsCapital campaigns

Fundraising TechniquesDEFERRED GIVING – ENDOWMENT (the

future)Wills and bequestsEndowmentsInsurance policiesUnit Trusts

INCOME GENERATING ACTIVITIESConsider the organisation’s strength- Assets

and capitalConsider the environmentConsider low risk venturesInvolve beneficiaries, given their capability

THANK YOU.Questions