workshop session 3
DESCRIPTION
OTC files from workshops of session 3.TRANSCRIPT
Workshop Session 3
Division 37 East OTC July 23rd, 2011
P U B L I C I T Y and
P R O M O T I O N Hosted by: Luchie Glorioso
pub·lic·i·t y [puh-blis-i-tee] extensive mention in the news media or by word of
mouth or other means of communication.
information, articles or advertisements issued to secure public notice or attention.
the state of being public or open to general observation
or knowledge.
Publicit y: http://dictionary.reference.com/browse/publicit y
P U B L I C I T Y
P R O M O T I O N
pro·mo·tion [pruh-moh-shuhn]
something devised to publicize or advertise a product,
cause, institution, etc., as a brochure, free sample,
poster, television or radio commercial,
or personal appearance.
Promotion: http://dictionary.reference.com/browse/promotion
• Is your club active in the community?
– Help out with local festivities, at libraries, etc.
• Do large projects that the communit y can get in on!
(i.e. park clean-ups, donations, etc.)
• POSITIVE ATTENTION- no scandals!
ATTRACT A T T E N T I O N- Public
ATTRACT A T T E N T I O N-School
• Work alongside ASB & other clubs
• Fundraise!
• Good relationship with school staff
• Get mentioned in your school newspaper or bulletin
• Help out at events (rallies, assemblies, activities)
OFFICER E T I Q U E T T E • YOU represent your Key Club
• Avoid bad reputations, drama, rumors
• The way you act is ref lected in the club you’re in
• Stay committed to the club as well as be energized!
POSTERS, FLIERS, BROCHURES • Catch people’s attention!
• Use Key Club graphic standards Association
• Inform, Simplicit y, Details
• VIBR ANT COLORS and PICTURES
C O M M U N I C A T I O N • Make the effort to include everyone
• Fliers, some people don’t have computers
• Internet, cellular devices, pagers?
• PERSONALIZE messages.
• In person
• Be approachable
TECHNOLOGY = BEST FRIEND
K E Y C L U B IS A M A Z I N G? • HOW SO??? PROVE IT.
– Fall Rally South, International Status, etc
• Advertise with pictures or personal experience
• Looks good for college
• Community Service that is fun and rewarding
• Travel, NEW FRIENDS ON FB, bragging rights
FALL RALLY SOUTH Six Flags Magic Mountain- November 19, 2011
CLUB R U S H • Attract students to your booth!
• Do energizers
• Be LOUD and have a colorful, attractive presentation
• Invest in goodies and attach a reminder about KC
• Focus on freshmen, they are the base of the club.
• AVID students need communit y service (hint, hint)
DO YOU MAKE K E Y S IN KC? That very common question we are all SMH about
• EDUCATE. Kiwanis. Educating. Youth. Club
• Explain what Kiwanis is as well as what KC does
• Key Club is attractive- that’s a fact. Elaborate on how!
Q U E S T I O N S ?
COMMENTS?
QUESTIONS?
CONCERNS?
STORIES?
SONGS?
S P E A K, NOW.
Plan and Execute
Division 37 East OTC
July 23rd, 2011
Presented by:
Jose Espinoza
Star Respicio
Questions?
Division 37 East OTC
July 23rd, 2011
Bulletin Editors Workshop
Presented by Editor Kim Vo
D37E Tech. Editor
CNH – K E Y C L U B
July 23, 2011
Division 37 East - Jellyfish
Table Of Contents
CNH – K E Y C L U B
• CD Content
• Graphic Standards
• Newsletters, Articles, and Photos
• Publicizing Key Club
• Posters / Flyers
• Website / Login Information
• Managing Your Website
CD Content
CNH – K E Y C L U B
It is a rewritable CD which means that it works like a f lash drive.
• Graphic Standards Manual
• Managing the Website Manual
• Newsletter Templates
• Graphics and Logos
Graphic Standards
CNH – K E Y C L U B
• Century Gothic for headers
• Goudy Old Style for body text
• Alternatives fonts include Verdana and Arial
• Use accent fonts to add your own st yle!
• Find fonts online! www.dafont.com, www.urbanfonts.com
• Always use the appropriate Key Club Logo, pencil, fonts, colors,
and CNH logo
• All logos and word marks must remain proportional
Graphic Standards
CNH – K E Y C L U B
• There should be nothing within a half inch of all sides of the Key
Club logo and watermark.
• The logo should also be on a neutral background
• See the Graphic Standards manual
Graphic Standards
CNH – K E Y C L U B
• You should mainly use the following colors for all your accents,
any Key Club Graphics, logos, etc.
• How to choose these exact colors on word.
Newsletters, Articles, and Photos
CNH – K E Y C L U B
- Newsletters
• Publish a club newsletter once a
month.
- Articles
• Write at least one article every month
for the district newsletter by sending it
to your Tech. Editor
Newsletters, Articles, and Photos
CNH – K E Y C L U B
• All newsletters should have:
1. Key Club Graphic Standards
2. Banner containing name and address of the school, and frequency of
publication
3. Issue number and month of
4. publication
5. Name of newsletter editor and contact information (be cautious if
posting online)
6. Newsletters should be a minimum of one page printed on both sides.
• Newsletter Template on CD
Newsletters, Articles, and Photos
CNH – K E Y C L U B
• E-mail photos AND articles to me at: [email protected]
ARTICLES
• Must be submitted to [email protected] also.
• There is no limit to the amount of articles.
• Articles must be named D##_[Event Title Initials]_[Article #]
• For email subject put D## [School] – [Topic]
• Any Key Clubber can write an article about anything related to
service or Key Club.
• Article Template on CD
Website Information
CNH – K E Y C L U B
____.D37EAST.COM
Escondido Charter // ec.D37East.com
Escondido High School // eh.D37East.com
High Tech High North County // hthnc.D37East.com
Mission Hills High School // mh.D37East.com
Orange Glen High School // og.D37East.com
San Marcos High School // sm.D37East.com
San Pasqual High School // sp.D37East.com
San Pasqual Academy // spa.D37East.com
Valley Center High School // vc.D37East.com
Public Speaking
Presented by:
Amanda Sani
Division 37 East OTC
July 23rd, 2011
Questions?
Division 37 East OTC
July 23rd, 2011
