David Gurteen

World 2.0World 2.0Working in a 2.0 WorldWorking in a 2.0 World

September 2008

Kunnskapstinget 2008 Oslo

David Gurteen

Begin with the end in mindBegin with the end in mind

• A brief history of KM

• The impact of social toolsand Web 2.0 on KM

• KM 2.0: KM goes Social

• Working in a 2.0 World

David Gurteen

Two early forms of KMTwo early forms of KM

Techno-centric KM People-centric KM

David Gurteen

Techno-centric KMTechno-centric KM

• Corporate KM• Birth 1995 (Lotus Notes 1989)• Internet, Intranets, Office, E-mail • The management of

unstructured information• Database and search centric• For many organizations what

KM is about!

David Gurteen

People-centric KMPeople-centric KM

• Pioneers– BP (Chris Collison, Geoff Parcell)– Buckman Labs (Bob Buckman)

• Personal Knowledge Management (PKM)• People Centred Knowledge Management (PCKM)• Soft tools e.g. Cops, After Action Reviews

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People-centric KM ToolsPeople-centric KM Tools

• Communities of Practice• Storytelling and narrative• After action reviews• Peer assists• Retrospects• Knowledge Cafes• Open Space• Appreciative Inquiry

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KM TodayKM Today

• Both forms of KM practiced• KC UK

– Collaboration– Content

• Over-hyped, underperformed• Is KM dead?• KM changing/evolving• Not driven by the traditional KM community

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The DisruptorThe Disruptor

• Social Tools• Quietly evolving on the web• Roots not in KM• Social Tool thought leaders

and even KM advocates avoid the label!

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Social ToolsSocial Tools

• What are social tools for?– Finding and connecting with people– Building communities– Sharing knowledge– Informal learning

• They are personal/social KM tools!

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Social ToolsSocial Tools

• Weblogs• Wikis• Social book marking & tagging• Social Networking Communities• Instant Messaging/Presence• RSS Feed Readers• Micro-blogging• Podcasts, videocasts• Mashups

•Blogger•Technorati•MediaWiki•LinkedIn, Facebook•Delicious•Google Reader, Bloglines•Skype•Flickr•YouTube, Google Video•Twitter•Odeo•Slideshare•iPod•Creative Commons

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Web 2.0Web 2.0

• The social web• The participatory web• Built around social tools• Evolved, emerged• Not planned• Not IBM or Microsoft• Open protocols• Low cost

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Enterprise 2.0Enterprise 2.0

• Taking Web 2.0 into the organization• Weblogs and Wikis• IBM and Microsoft now in the game• And more …

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So what does this mean for KM?So what does this mean for KM?

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KM 1.0KM 1.0

• The old traditional, corporate, techno-centric command and control form of KM

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KM 2.0KM 2.0

• Take– People-centric KM, PKM

• CoPs, AARs, KCafes, …

– Social Computing• Weblogs, Wikis, …

• To create– A new form of KM – KM 2.0 or Social KM

David Gurteen

Social KMSocial KM

• Corporate• Top down• Centralised• Command & Control• Monolithic systems• Explicit Knowledge

• Personal• Bottom up• Decentralised• Distributed• Ecosystems• Tacit Knowledge

KM 1.0 KM 2.0

David Gurteen

KM Tool ComparisonKM Tool Comparison

• Taxonomies• People Finders• Databases• E-mail• Newsletters• Discussion Forums

• Social Tagging• Social Networking• Blogs & Wikis• Instant Messaging• RSS Feeds & Readers• Blogs

KM 1.0 KM 2.0

David Gurteen

Social KMSocial KMKM 1.0 KM 2.0

KM is extra work KM is part of my everyday work

Work is behind closed doors Work is open and transparent

People directories provide contact information

Social Networking platforms reflect who is doing what with whom

Content is centralised, protected and controlled

Content is distributed freely and uncontrolled

IT chooses the tools I use I have a choice & select my own tools

Knowledge sharing is database centric Knowledge sharing is people centric

Knowledge is captured just incase

Knowledge is naturally captured as part of one’s work

Best Practices Stories

Efficiency and productivity Improved decision making & innovation

David Gurteen

KM is about ConversationKM is about Conversation

KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about.

Dave Pollard

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KM is going SocialKM is going Social

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Everything 2.0Everything 2.0

Web 2.0 technologies and thinking is changing everything!

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Everything 2.0Everything 2.0

• Web 2.0• Enterprise 2.0• KM 2.0

• Library 2.0• Management 2.0 • Project Management 2.0• Education 2.0• Warfare 2.0• Politics 2.0

• Manager 2.0• People 2.0• World 2.0

Credit: Hugh MacLeod, gapingvoid

ParticipationConversation

David Gurteen

Six ways to engageSix ways to engagein a 2.0 Worldin a 2.0 World

David Gurteen

Be YourselfBe Yourself

We have been trained throughout our business careers to suppress our individual voice and to sound like a 'professional', that is, to sound like

everyone else.

This professional voice is distinctive. And weird. Taken out of context, it is

as mannered as the ritualistic dialogue of the 17th-century French

court.

David Weinberger

David Gurteen

Work TransparentlyWork Transparently

• Work so everyone can see what you are doing

• Before IT it was impossible for to share work in progress

• Today it is easy• Working transparently means

we get early feedback and can adapt more quickly

• A fundamental part of natural knowledge sharing

David Gurteen

Work OpenlyWork Openly

• Be open to people; their feedback and ideas

• Being open is a prerequisite for social learning

• We need to let others know what we are doing (transparency) and take feedback (openness)

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Have learning conversationsHave learning conversations

The kind of conversation I’m interested in is one in which

you start with a willingness to emerge a slightly different

person.

Theodore Zeldin, Historian

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Work with PeopleWork with People

An innovative, healthy organization requires that we work with people rather than

do things to them. Alfie Kohn

How do we better work together?

How do we make them

share?

David Gurteen

Raise all the ships on the seaRaise all the ships on the sea

• Contribute to the commons• Tragedy of the commons

– Depletes with use

• Cornucopia of the commons– Abundance with use

• Contribute– Wikipedia, Knol, Open Source

If I have seen further than others, it is by standing upon the

shoulders of giants.

Sir Isaac Newton

David Gurteen

Where are we?Where are we?

• Very early days• Many independents

adopted 2.0 working• Where the world is moving• In 5 years we will all be

using social tools!• Exciting to many, scary to

others

David Gurteen

The way forwardThe way forward

• Be an early adopter• Start to use social tools yourself• Pilot the tools within your

organisation• Take good advise• Learn what they mean for you

and your organisation• Cannot plan – its emergent• Have conversations with people

David Gurteen

David Gurteen

We are moving to a We are moving to a participatory participatory “WE world”“WE world”

Yes, we.We control the Informaton Age.

Welcome to our world.

David Gurteen

Conversation! Questions?

David Gurteen

www.gurteen.com

David GurteenGurteen KnowledgeTel: +44 1252 812 878Email: david.gurteen@gurteen.com

David Gurteen

LicenceLicence

• You may use these slides under the following Creative Commons Licence

• Attribution-Share Alike 2.0

• http://creativecommons.org/licenses/by-sa/2.0/uk/