DO WE PAY THE BILL TO JOURNALISM?

(What’s happening between Will McAvoy and my family)

MY FAMILY  

FILIPPO M - 8 Y.o.

GIORGIA F - 12 Y.o.

GIULIA F - 21 Y.o.

PAOLO M - 51 Y.o.

GINEVRA My Wife

ALICE F - 11 Y.o.

LORENZO M - 6 Y.o.

   IS MY FAMILY PAYING THE BILL

FOR WILL?

OUR YEARLY MEDIA SPEND  

NEWSPAPER

2100 2000

720

0 240

770

525 588 500

1260

€ 0

€ 625

€ 1.250

€ 1.875

€ 2.500

5 Years Ago Today

MAGAZINES SATELLITE Tv DIGITAL SUBS ITUNES & APPSTORE

from 5.000€ to 3.600€ in total from 4.000€ to 1.300€ in print

   

26 CONNECTED DEVICES  

SMART PHONE

PC IPADS KINDLE SKY DECODER

APPLE TV

5   4   7   3  4   3  

   

3 DISCONNECTED DEVICES  

NEWSPAPERS MAGAZINES COMICS

7 week  

2 day  

3 month  

MY FAMILY MEDIA DIET IN A WEEK  

10 hours and 30 minutes spent on Connected Media

8 hours spent on Disconnected media

5,3

1,3

1,6

TV

NewsPapers

Magazines

5,0

3,3

2,3 Smarthphone

Tablet

PC

ADV MONEY IN ITALY  

5,3

1,4

1,6

TV

NewsPapers

Magazines

5,0

3,5

2,3

Smarthphone

Tablet

PC

1,5B€

4,5B€

THE PICTURE

OLD MEDIA ARE LOSING ADVERTISING MONEY

AND CUSTOMERS MONEY

HOW CAN WE PAY FOR THE LOFTY MEAL OF WILL AND

HIS 40 PEOPLE NEWSROOM?

WHAT HAPPENS TO INFORMATION, A

CRITICAL AND ESSENTIAL COMPONENT OF OUR DEMOCRATIC SYSTEM

THE REALITY

Neither ADVERTISING nor CUSTOMERS have ever paid for journalism in itself.

They paid for a “SERVICE BUNDLE” made by services, entertainment, and – of course – journalism.

Now that those services have become separated we should rethink a NEW “SERVICE BUNDLE” where journalism could

live into.

“SERVICE BUNDLE” EXAMPLE

HOW IT WAS  

HOW IT IS  

THE GLOBAL PICTURE  

COMPANIES

COMPANIES

ADVERTISING

HAVING RELATIONS THROUGH OWNED AND PAYED MEDIA

TO SELL THEM GOODS THROUGH DISTRIBUTION

TO SELL THEM DIRECTLY AND THROUGH DISTRIBUTION

TO CUSTOMERS

WITH CUSTOMERS

HOW IT COULD BE  

BRANDS, having relation with

MEDIA-COMMERCE ENTITIES who engage audiences, know them and sell them

MEDIA COMMERCE  

The “coupling” of media and

ecommerce allows for multiple value extraction that

re-introduces the multiple revenue

stream model that has always been paying

the bill for news.

VALUE FROM ADVERTISING

VALUE FROM INFOCOMMERCE

VALUE FROM TRANSACTIONS

MEDIA AUDIENCE

ECOMMERCE AUDIENCE

BUYERS

MEDIA COMMERCE  

MEDIA AUDIENCE

INFOCOMMERCE AUDIENCE

BUYERS

Audience 10 Millions

Revenue 16,0 M€

Margin (10%) 1,6M€

Audience 1 Million

Revenue 3,0 M€

Margin (60%) 1,8 M€

% Buyers 0,5%

Revenue 26,0 M€

Margin (7,5%) 2,0 M€

Total Revenues 45,0 M€

Margin (12%) 5,5 M€

THANK YOU