ASIA-PACIFIC

WORLD CLASS PRICING 2012DAY 1 Core Pricing SkillsDAY 2 Measuring & Managing Pricing Effectiveness

SINGAPORE, MARCH 28 & 29

15% OFFWHEN

YOU REGIS

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BEFORE

MARCH 1st

Marina Bay Sands Hotel, Singapore

day 1:

Core Pricing Skills

Practical Pricing Skills to Jumpstart Your Company’s Pricing Process

This program is intended as a workshop for Pricing Professionals to upgrade and sharpen their pricing skills. It will feature a live case study as we work through several important pricing decisions that a Pricing Manager might face over the course of a year. We will utilize several MS Excel models of which participants will receive copies following the course. This highly interactive and practical workshop follows the development and implementation of a new pricing strategy in the example case company. We will address product and service considerations for B2C and B2B companies.

THIS WORKSHOP is DELIVERED in FIVE MODULESMODULE 1

PRACTICAL METHODOLOGY for PRICE SETTING• How to quantify value in different types of business models• Using proxies to set prices in different regions and segments

MODULE 2

DEVELOPING a DATA DRIVEN PRICING STRATEGY• How to assess your Pricing Power to guide the strategy by Segment• Using the Pricing Strategy Playbook to reduce time to market and

capture organizational knowledge

MODULE 3

SELLING a CHANGE in PRICING STRATEGY• Identifying stakeholders and understanding their perspective to

build support• Preparing the Sales Force for success

MODULE 4

MONITOR and FOLLOW UP• What indicators should you track to ensure the strategy

is being implemented?• How to build a process to keep the business on track• Preparing for Pricing Software to accelerate the progression

to higher levels of World-Class Pricing

MODULE 5

BRINGING IT BACK to the OFFICE• Taking stock – diagnosing problem areas and assessing

capabilities• Building the Pricing Team, how to prepare for success

• A practical methodology for Price Setting• How to develop a data driven Pricing Strategy Process• How to internally and externally communicate pricing changes• Strategy and Processes for implementation maintenance

ATTENDEES WILL LEARN

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MONITOR and FOLLOW UP• What indicators should you track to ensure the strategy

is being implemented?• How to build a process to keep the business on track• Preparing for Pricing Software to accelerate the progression

to higher levels of World-Class Pricing

MODULE 5

BRINGING IT BACK to the OFFICE• Taking stock – diagnosing problem areas and assessing

capabilities• Building the Pricing Team, how to prepare for success

THIS WORKSHOP is DELIVERED in FIVE MODULESMODULE 1

INTRODUCTION• Defining measurement, management, performance• Roadmap for the rest of the day

MODULE 2

STRATEGY• Provide a framework for measuring and managing pricing strategy

- How to measure industry performance using capacity utilization and Pricing Power- How to use segmentation to measure and manage customer performance

MODULE 3

RESEARCH• How to assess whether you are leaving “money on the table”• In-depth discussion on applications of pricing research• Group exercise of responding to a survey and analyzing results

MODULE 4

PRICE SETTING and EXECUTION• Provide a framework for developing world class pricing

execution• Help develop effective guidelines for your sales force

MODULE 5

KPIs and CULTURAL CHANGE• Provide a framework for thinking about driving

cultural change• Linking KPI’s to culture

This advanced course is the integration of several key concepts presented in different PPS courses. It provides a foundation for measuring the effectiveness of your pricing organization. There are four critical areas that you must benchmark to ensure your organization is effective, they include: strategy, price/value/volume optimization data, Key Performance Indicators and pricing guidelines. Benchmarks and measures will be provided for each of these critical areas so that your organization’s effectiveness can be benchmarked.

day 2:

Measuring &Managing PricingEffectiveness

Apply the Tools and Measures Needed to Enhance the Effectiveness of your Pricing Organization.

• How do you know whether you are leaving money on the table?• How do you know whether your strategy is appropriate?• How do you know whether your sales people are executing the pricing strategy?• How do you whether you captured what you expected?

THIS COURSE WILL HELP YOU ANSWER the FOLLOWING QUESTIONS

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PRICING CERTIFICATION and CPP BENEFITS

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REGISTRATION43 Colborne Street, S uite 300Toronto, ON, Canada, M5E 1E3

Tel : 1-416-943-0505 Web: w w w.Pr ic ingS olut ions.com

WHEN• March 28th and 29th

WHERE

MARINA BAY SANDS HOTEL• 10 Bayfront Avenue, Singapore

REGISTRATION FEE• The fee for attending one seminar is $1,500 SGD. If you wish to attend both seminars the fee is $2,500 SGD. This includes all seminar materials and refreshments. • For registration please email Tammy Nikkel attnikkel@pricingsolutions.com• Register before March 1st, 2011 and receive 15% off your registration fee.• Payment must be received before March 20th, 2011.

VOLUME DISCOUNT• Register 3 delegates from the same company and the 4th can attend for FREE. Please call us for details.

CANCELLATION & REFUND POLICY• Registrants who provide notice of cancellation at least 2 weeks in advance of the seminar date will receive a full refund. Late cancellations will be subject to a $75 SGD administration fee. Non attendance will incure full seminar tuition cost.

Pricing is one of the most important functions for a firm, yet it is often the most neglected when it comes to formal professional education. By attending either workshop you are entitled to 1 CPP credit after a post-workshop quiz. For more information on the CPP program go tohttp://pricingsociety.com/Page4805.aspx

HOW CAN PRICING TRAINING HELP MY COMPANY?• Pricing is the only one of the “4P’s of Marketing” that generates revenue for the firm, and in today’s highly competitive market having a strategic and systematic set of pricing processes is exceptionally important. The education provided by the CPP program will equip your company with a profitable and invaluable competitive edge.

PRICING TRAINING IS FASTER, EASIER, AND MORE AFFORDABLE THAN EVER!• Learn from leading pricing experts from around the Globe• Courses available LIVE at our Conferences & Workshops and ON-DEMAND from anywhere in the world• All courses qualify for one (1) CPP Credit• Quiz for CPP credit & reference material will be delivered with course

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Paul Hunt is the president of Pricing Solutions. He started the company in 1995 and over the course of Paul’s 20 year career, he has had the pleasure of working with leading companies on a global basis.As a pricing strategist, Paul has developed a vast array of proprietary methodologies that go straight to the heart of the problem. He has helped clients with such pricing issues as: solutions pricing, price positioning, service and product pricing, customer categorization, new-product pricing, perceived value, price complexity vs. simplification, pricing policy, price structure, price wars, price/volume relationship, and value-added pricing.Paul has a particular interest in helping companies implement the cultural changes necessary for them to become more effective value-based pricers. In this capacity, he has helped companies make significant changes that have led to substantial bottom line improvements.Paul also does a great deal of lecturing and writing on pricing strategy. He regularly conducts in-house training for corporate clients, speaks at industry conferences and works with leading MBA Programs. Paul has also written articles for leading publications and associations such as Marketing Magazine, American Marketing Association, Marketing Research Industry Association and the Professional Pricing Society.

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PAUL HUNTPresident of Pricing Solutions

ABOUT US43 Colborne Street, S uite 300Toronto, ON, Canada, M5E 1E3

Tel : 1-416-943-0505 Web: w w w.Pr ic ingS olut ions.com

The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. They do this by providing a multi-platform forum through which exceptionally talented and creative experts can exchange cutting edge pricing strategies, tactics and technology. Founded in 1984, it serves thousands of members, representing all leading industries and over 50 countries.

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The Professional Pricing Society

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Pricing Solutions

Pricing Solutions is an international pricing strategy consultancy dedicated to helping clients achieve World Class Pricing competency. We have grown to become one of the world’s leading pricing consulting firms, and regularly conduct projects in Asia-Pacific.We are pricing specialists; we help companies develop innovative pricing strategies that optimize their profits and market share. Pricing Solutions is dedicated to providing our clients with the tools and support they need to make more profitable pricing decisions.