world-class servitisation: methods, cases and partnerships
DESCRIPTION
TRANSCRIPT
CLICK TO EDITCLICK TO EDIT
World-Class Servitisation: Methods, Cases and PartnershipsCompleting the PSS toolbox with the maritime industry
PROTEUS ConferenceBY TIM C. McALOONE
PROFESSOR, PhD, PROJECT [email protected]
Click to edit Master title style
12-12-2013 Presentation title 2
Presentation title
12-12-2013 2
Introduction to the conference
12-12-2013 212-12-2013 2
By way of introduction:What is PROTEUS?
PROduct/service-system Tools for Ensuring User-oriented ServiceMethods and implementation in the maritime branch
Innovation ConsortiumFeb 2010 – December 2013
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 312-12-2013 3
The PROTEUS consortium companies
Plus research partners:• DTU• CBS• IPU
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 412-12-2013 4
Why is service interesting for the maritime branch?
BUSINESS POTENTIAL
MARITME OBSERVATIONS:
• Many Danish maritime companies operating after-sales service, but at a cost/no profit
• Service still the key to more product sales, in a world where the opposite is dominating
• No systematic service development examples
• How to create a service-based business model?
• How to organise the company for service?
11% 30%
9% 50%
Mat
eria
lIn
form
ation
/or
gani
satio
n
Products Services
[Karmarkar, 2007]
1. Maritime branch analysis
DK has a leading branch, with respect
to quality and efficiency
2. What do other industries do?
It’s difficult to servitise, but the
benefits are considerable
4. How to design a PSS?
Comprehensive development of own tools, plus
design methodology
6. What can PSS partnerships give?
Many cost and energy savings, new
business, greater global presence
7. How to make business out of this?
Creation of business model concepts and trialling of these in
the branch
3. If/when to servitise?
Each company we studied is different
and therefore needs careful guidance
5. How to organise company for PSS?
Understanding of the change situation of the company, for the adoption of PSS
PROTEUS Workbook series
Plus:• 25 academic publications• and more in pipeline
• 3 PhD projects underway• 6 bachelor projects• 10 master projects• 2 open industry conferences• PSS Configurator...
Our approach in the consortium(Focus here on industry results)
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 612-12-2013 6
Programme for the day
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 712-12-2013 7
Programme for the day
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 812-12-2013 8
Programme for the day
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 912-12-2013 9
Programme for the day
Click to edit Master title style
12-12-2013 Presentation title 10
Presentation title
12-12-2013 10
Introduction to the conference
12-12-2013 1012-12-2013 10
Our expectations for the day...
• To share our insights with you from the PROTEUS consortium• To gauge from you about our achievements to date• To invite you to consider and implement our results• To invite you to consider a future collaboration with us in
this field• To say thank you for some good years of collaboration …
so far …
Click to edit Master title style
12-12-2013 Presentation title 11
Presentation title
12-12-2013 11
Introduction to the conference
12-12-2013 1112-12-2013 11
Our expectations to you!
• Please contribute to the discussion!• Tell us what you think!• We want to gauge from you about our achievements to date
• Use the day to network• Come to us with ideas of the next project after PROTEUS!
Click to edit Master title style
12-12-2013 Presentation title 12
Presentation title
12-12-2013 12
Introduction to the conference
12-12-2013 1212-12-2013 12
Practicalities
• Breaks & lunch• Handouts and products from the day• Presentations from the day• Follow-ups and feedback after today• There’s no such thing as a free lunch…• Timesheets from all - this is what makes the day “free”
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 1312-12-2013 13
The PROTEUS workforce
Core staff • Look out for us during the day• Multi-disciplinary team• Workpackage depth and general project breadth
• Staffing mix• Three permanent staff• Three PhD students• Three consultants• Nine hard-workers!
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 1412-12-2013 14
Programme for the day
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 1512-12-2013 15
Programme for the day
Click to edit Master title style
Presentation title Introduction to the conference
12-12-2013 1612-12-2013 16
Programme for the day