WORLD DAIRY EXPO®

Dairy Cattle Exhibitor Committee Meeting Zoom – Madison, Wisc.

Monday, March 1, 2021 - 1:00 p.m.

Zoom Meeting Link: https://us02web.zoom.us/j/87192406814

Meeting ID: 871 9240 6814

Join by telephone: 312-626-6799

Meeting ID: 871 9240 6814

AGENDA

1. Call to Order

2. Welcome & Introductions

3. Minutes – December 9, 2020

4. Election of Officers

5. 2021 Dairy Cattle Show a. 2021 Judges b. Awards

i. Michael Hellenbrand Memorial Trophy ii. Premier Exhibitor/Breeder of the Junior Show

c. Breed Show Premium Book Changes i. Guernsey

1. Eliminate 100,000-pound Production Class ii. Milking Shorthorn

1. Transition Best Udder Class to non lead-out & no premium 2. Eliminate the Produce of Dam Class 3. Best Three Females – Change requirements/language: At least two animals

must have freshened. All bred and at least one owned by exhibitor. d. Breed Superintendent Update

6. State/National Association Meeting Reports

7. 2021 World Dairy Expo

a. DCEC Term Limits b. WDE RFP Update c. Exhibitor Hospitality d. Entry Fees & Deadlines e. Media Update f. Pavilion Promotions g. Sponsorship Opportunities

8. Other

9. Next Meeting Dates

a. September 27, 2021 at 10:30 a.m., Coliseum, Alliant Energy Center

10. Adjourn

updated 2/26/2021

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World Dairy Expo, Inc.

Dairy Cattle Exhibitor Committee With Nomination & Election Dates

3/2021

The Committee purpose is to act as an advisory committee to the World Dairy Expo, Inc. Board of Directors for the dairy cattle show

policies and logistics.

A cattle exhibitor is defined as someone who is the owner and has exhibited at least one head three of the last five years.

A member may be removed from the committee with or without cause or by two unexcused absences in a year by the affirmative vote

of the majority of members present at the meeting.

Dairy Cattle Exhibitor Representatives Elected by Cattle Exhibitors & must be a Dairy Cattle Exhibitor

Elected to a Maximum of Two Four Year Terms

May Be Re-elected Following a One Year Absence

Term Expires

Western United States and Western Canada Representative Christy Ratliff 2/2022

Midwestern United States Representative Bruce Gingerich 2/2022

Eastern United States Representative Terri Packard 2/2022

Wisconsin Representative Chad Ryan 2/2022

Eastern Canada Representative Ysabel Jacobs 2/2022

***All up for nomination/election in 2022 – Nomination forms out with 2021 premium books and back with 2021 entries. New

Representatives introduced at 3/2022 DCEC Meeting.***

At-Large Breed Representatives Elected by the Cattle Exhibitors of That Breed

Must be a Cattle Exhibitor as Defined Above

One must be From Outside Wisconsin

Elected to a Maximum of Two Four Year Terms

May be Re-elected Following a One Year Absence

Ayrshire Representatives Term Expires

Gene Hall, Jr., OK 2/2022

Evan Creek, MD 2/2024

Brown Swiss Representatives

Richard “RT” Thompson, WI 2/2022

Tom Foss, MN 2/2024

Guernsey Representatives

Deb Lakey, WI 2/2022

Kevin Stoltzfus, PA 2/2024

Holstein Representatives

Justin Burdette, PA 2/2022

Steve Maddox, CA 2/2024

Jersey Representatives Dean Dohle, MO 2/2022

Andrew Vander Meulen, ON 2/2024

Milking Shorthorn Representatives

Katie Agnew, WI 2/2022

Matt Henkes, IA 2/2024

Red & White Representatives

Lynn Harbaugh, WI 2/2022

Matt Hawbaker, MD 2/2024

updated 2/26/2021

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Breed Association Board of Director Representatives Elected annually by the Breed Associations. Term is unlimited.

National Ayrshire Representative Dr. Donna Mertz

National Brown Swiss Representative Bryan Voegeli

National Guernsey Representative Clark Vilter

National Holstein Representative Corey Geiger

National Jersey Representative Roger Owens

National Milking Shorthorn Representative Dale Bendig

National Red & White Representative Bonnie VanDyk

Industry Representatives Nominated by the Executive Committee in December

Elected by the Board of Directors

Elected to unlimited Four-Year Terms beginning in March

Industry Representatives Term Expires

Dr. Sheila McGuirk (2014) 2/2022

Tom Morris (2002) 2/2023

John Dalton (1989) 2/2024

Roger Turner (2020) 2/2024

Committee Chairs annual election at March meeting Chairperson: Tom Morris (2011)

Vice Chairperson: Bryan Voegeli (2011)

Overall Dairy Cattle Superintendents (The Overall Superintendent plus one additional at each meeting, at the discretion of the Overall Superintendent)

Dave Bollig, Overall Superintendent (2015), Brown Swiss Superintendent

Ken Elliott, Assistant Superintendent (2012), Holstein Superintendent

Advisory Representatives (Non-Voting Members) Sale Managers

Jason Robinson, Jersey

Norman Magnussen, Brown Swiss

Becky Payne, Ayrshire

Breed Superintendents Other Superintendents

Dave Bollig, Brown Swiss Randy Thompson & Randy Peterson - Grounds & Pavilion Managers

TBD, Holstein Jennifer Keuning – Assistant Superintendent

Paula & Rick Bovre, Junior Holstein

TBD, Red & White

Suzanne Lois, Milking Shorthorn

Kim Moucha, Ayrshire

Jon Rasmussen, Jersey Ethics Coordinator

Steven Sievert, Guernsey Dr. David Jeans

World dairy Expo

3310 Latham Drive, Madison, WI, USA 53713p: 608.224.6455 | f: 608.224.0300

wde@wdexpo.com | www.WorldDairyExpo.com

Where the Global Dairy Industry Meets!

®

2021 Official Judges

International Ayrshire ShowOfficial: Michael Creek, Hagerstown, Md.

Associate: Jamie Howard, Burgessville, Ontario, Canada

International Brown Swiss ShowOfficial: Lynn Harbaugh, Marion, Wis.Associate: Phillip Topp, Botkins, Ohio

International Guernsey ShowOfficial: Molly Sloan, Columbus, Wis.

Associate: Glyn Lucas, Dumfries Galloway, Scotland

International Holstein ShowOfficial: Mike Berry, Powell Butte, Ore.

Associate: Tom DeGroot, Rosedale, British Columbia, Canada

International Junior Holstein ShowOfficial: Brandon Ferry, Hilbert, Wis.Associate: Tyler Reynolds, Corfu, N.Y.

International Jersey ShowOfficial: Chad Ryan, Fond du Lac, Wis.

Associate: Kevin Doeberiener, West Salem, Ohio

International Milking Shorthorn ShowOfficial: Dean Dohle, Halfway, Mo.

Associate: Keith Fisher, New Enterprise, Pa.

International Red & White ShowOfficial: Pierre Boulet, Montmagny, Quebec, Canada

Associate: Richard Landry, Ste-Brigitte-des-Saults, Quebec, Canada

Proposed WDE DCEC Term Structure March 2021

Chair & Vice Chair Positions

Chair & Vice Chair elected annually (March)

Geographic Dairy Cattle Exhibitor Representatives

Elected by DCE, must be a DCE

Maximum of three, four-year terms

Reelection to additional terms following four year absence from DCEC

At-Large Breed Representatives

Elected by DCE of the breed representing

Must be DCE of the breed representing

One of each breed representatives must be from outside WI

Maximum of three, four-year terms

Reelection to additional terms following four year absence from DCEC

Breed Association Representatives

Nominated annually by Breed Associations

Maximum of 12, one-year term limits

Reappointment to committee after three year absence from DCEC following 12 years on committee

Start Year Name Breed

Current

Length of

Years

Remaining

Year Off

DCEC Notes

2014 Donna Mertz Ayrshire 7 years 5 years 2027 Time Served, plus one 1-year term

2003 Bryan Voegeli Brown Swiss 17 years (5) years 2026 Time Served, plus four 1-year terms

2003 Clark Vilter Guernsey 17 years (5) years 2026 Time Served, plus four 1-year terms

2019 Corey Geiger Holstein 2 years 10 years 2031 Time Served, max of 12 years

2008 Roger Owens Jersey 12 years 0 years 2027 Time Served, plus six 1-year terms

2019 Dale Bendig Milking Shorthorn 2 years 10 years 2031 Time Served, max of 12 years

2016 Bonnie Van Dyk Red & White 5 years 7 years 2028 Time Served, max of 12 years

Industry Representatives

Nominated by EC in December

Elected by the BOD

Maximum three, four-year terms beginning in March

Reappointment to committee after three year absence from DCEC following 12 years on committee

Start Year Name

Current Length of

Service

Term Years

Remaining

Year Off

DCEC Notes

2014 Dr. Sheila McGuirk 7 years 1 years 2030 Time Served, plus one 4-year term

2002 Tom Morris 19 years 2 years 2027 Time Served, plus one 4-year term

1989 John Dalton 31 years 3 years 2028 Time Served, plus one 4-year term

2020 Roger Turner 1 year 3 years 2032 Time Served, max of 12 years

Dairy Cattle Exhibitor Committee Member Attendance Policy

Members who fail to attend at least 50% of the meetings during their term are ineligible for reelection.

G:\HUMAN RESOURCES\WDE Policies and Procedures

WORLD DAIRY EXPO® Media Relations Policy and Procedures (2/2/2021)

The Importance of Media Relations World Dairy Expo has worked very hard to build and maintain a reputation as a highly respected organization. We strive to provide professional services to our stakeholders, including meeting the needs of the media, to assist in sharing our news and stories with the rest of the world. Purpose of this Policy This policy provides an efficient and effective framework to fulfill interview requests and facilitate timely information sharing of key messages. The policy also ensures information shared is accurate, comprehensive, authoritative and relevant to all aspects of World Dairy Expo. Interview Requests made to Expo stakeholders (Board of Directors, committee members and volunteers)

• Please be friendly, polite and respectful of our media partners. They are valuable partners in the continued promotion and reporting for World Dairy Expo.

• All media interview questions or requests should be directed to the Communications Manager at the WDE office.

o Tell the reporter: “It is World Dairy Expo’s policy to refer all media inquiries to our Communications Manager. You can reach her at 608-224-6455.”

o Please do not say that you are not allowed to talk or have to receive permission to do so. o Never say “No Comment” as it implies we have something to hide. o Remember that even if you say “Off the record…” the media can use any information that you

share with them…positive and negative. • Follow up by contacting the WDE Communications Manager letting her know which media partner

requested information or made the interview request so the Communications Manager can follow up. • If/when the interview is granted, meet with the Communications Manager prior to the interview to discuss

key messages that should be shared with the media. Interview Results World Dairy Expo tracks media mentions throughout the year, including interview requests received by Expo stakeholders. By tracking mentions, we can effectively monitor the way World Dairy Expo’s brand and our reputation are being portrayed and adjust key messaging about our entity as needed.

Media Relations Procedure Please refer to the WDE Media Relations Procedure Flow Chart for further instruction.

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World Dairy Expo® Media Relations Procedure

Media Questions/Interview Requests Local/National/International Media

Dairy and General Media Topics

World Dairy Expo® Communications Manager:

Katie Schmitt, kschmitt@wdexpo.com Direct Line: 608-960-7911

General Manager: Scott Bentley, sbentley@wdexpo.com

WDE Office: 608-224-6455

WDE General Manager

WDE Staff Member WDE Committee Chair

WDE Board President

World Dairy Expo2021 Tentative Daily Schedule

Revised 2/25/2021

Thursday, September 23 Wednesday, September 298:00 AM - 5:00 PM Commercial Exhibitor Move-In (written pre-approval) 7:30 AM International Jersey Show - Cows/Groups (Coliseum)2:00 - 10:00 PM Cattle Move-In (written pre-approval) 8:30 AM - 3:00 PM School Tours

9:00 AM - 5:00 PM Trade Show OpenFriday, September 24 11:00 AM - 1:30 PM Brevant Seeds Forage Superbowl Awards Luncheon (Lake

Rooms)8:00 AM - 5:00 PM Commercial Exhibitor Move-In 1:30 PM International Milking Shorthorn Show - Cows (Coliseum)8:00 AM -- Cattle Move-In 2:30 PM International Brown Swiss Show - Heifers (Coliseum)

4:00 PM Top of the World Jersey Sale (Sale Pavilion)Saturday, September 25 4:00 - 6:00 PM Happy Hour in The Tanbark -- -- Cattle Move-In 5:30 - 6:30 PM Social Hour with the Stars (Atrium)8:00 AM - 5:00 PM Commercial Exhibitor Move-In 7:00 PM Dinner with the Stars Recognition Banquet (Mendota 1-4)

7:30 PM World Ayrshire Event (Sale Pavilion)Sunday, September 26 -- -- Cattle Move-In Thursday, September 308:00 AM - 5:00 PM Commercial Exhibitor Move-In (All areas) 7:30 AM International Brown Swiss Show -Cows/Groups (Coliseum)10:00 AM WDE Youth Fitting Contest (Sale Pavilion) 8:30 AM - 3:00 PM School ToursNoon All Cattle In Place 9:00 AM - 5:00 PM Trade Show Open3:30 PM Post-Secondary Practical Contest (Coliseum) 1:30 PM International Guernsey Show - Heifers (Coliseum)5:30 PM Post-Secondary Practical Reasons/Linear Contest

(Coliseum) 1:30 PM International Red & White Show - Heifers (Coliseum)

6:30 PM Dairy Cattle Exhibitor Appreciation Picnic (The Tanbark) 3:00 PM World Premier Brown Swiss Sale (Sale Pavilion)7:00 PM Coaches Meeting - 4-H (Mendota 2) 4:00 - 6:00 PM Happy Hour in The Tanbark7:00 PM Coaches Meeting - Intercollegiate (Mendota 1) 5:30 PM National Dairy Shrine Reception (Atrium)

6:30 PM National Dairy Shrine Banquet (Mendota 1-4)Monday, September 276:30 AM 4-H, Intercollegiate & Post-Secondary Contestant Breakfast

(Mendota 3 & 4) Friday, October 18:00 AM - 5:00 PM Comex Move-In (All areas) 7:30 AM International Red & White Show - Cows/Groups (Coliseum)

8:00 AM 4-H, Intercollegiate & Post Secondary Dairy Cattle Judging Contests (Coliseum)

7:30 AM International Guernsey Show - Cows/Groups (Coliseum)

11:15 AM 4-H Judging Contest Lunch & Reasons (Sheraton) 9:00 AM - 5:00 PM Trade Show Open11:45 AM Intercollegiate Judging Contests Lunch (Mendota 3-4) Noon International Holstein Show - Heifers (Coliseum)11:15 AM Post-Sec Lunch & Reasons (Lake Rooms & Balcony -

Holding Area)4:00 - 6:00 PM Happy Hour in The Tanbark

12:30 PM Intercollegiate Reasons (Clarion Suites ) 5:00 PM International Reception (Atrium/Mendota 1-4)2:00 PM Post-Secondary & Intercollegiate Coaches Meeting (Mendota

1)7:00 PM World Classic ’21 Holstein Sale (Coliseum)

2:00 PM WDE Youth Showmanship Contest (Coliseum)3:00 - 7:00 PM Purple Cow Gift Shop Open (EH) Saturday, October 25:30 - 6:30 PM 4-H, Intercollegiate & Post-Secondary Reception (Atrium) 7:30 AM International Holstein Show - Cows/Groups (Coliseum)6:30 PM 4-H, Intercollegiate & Post-Secondary Banquet (Mendota 1-4) 9:00 AM - 4:00 PM Trade Show Open

4:00 PM Commercial Exhibitor Release

Tuesday, September 284:00 PM Parade of Champions & Selection of 2021 Supreme

Champions (Coliseum)7:00 AM International Junior Holstein Show - (Coliseum) 5:30 PM Cattle Release7:30 AM International Ayrshire Show - (Coliseum)8:00 AM FFA Judging Events (Sale Pavilion, EH, Sheraton) Educational Opportunities10:00 AM - 12:30 PM FFA Seminars (Mendota 2) Tuesday - Saturday9:00 AM - 5:00 PM Trade Show Open 8:00 AM Morning Sessions* (The Tanbark), Daily3:30 PM International Jersey Show - Heifers (Coliseum) 8:30 AM & 10:00 AM Seminars in Spanish* (Mendota 1), Daily4:00 PM International Milking Shorthorn Show - Heifers (Coliseum) 11:00 AM & 1:00 PM Expo Seminars (Mendota 2), Begins Tuesday at 1 PM,

Concludes Saturday with 11 AM seminar.5:00 PM Commercial Exhibitor Party (Mendota 1-4) Noon & 2:00 PM Virtual Farm Tours (Mendota 1), Begins Tuesday at 2 PM,

Concludes Saturday with Noon seminar.

6:00 PM Junior Holstein Show Cattle Release 9:30 AM - 1:30 PM Knowledge Nook Sessions (Atrium), Tuesday - Saturday, Up to 5 daily sessions concluding with the 1:30 PM session.

4:00 - 6:00 PM Happy Hour in The Tanbark

indicates New Time/Location for 2021

* Educational opportunity is pending

Dairy Forage Seminars (Trade Center), Begins Wednesday at 10 AM, Concludes Saturday with 10 AM seminar.

10:00 AM & 1:30 PM

all times are Central Standard Time.

Schedule subject to change.

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