world newspaper congress 11, world editors forum 11: innovations carlo campos, nic newman, doug...

18th WORLD EDITORS FORUM63rd WORLD NEWSPAPER CONGRESS

Session: Global report on innovations in newspaperTitle: INNOVATIONS IN NEWSPAPERS 2011 WORLD REPORTSpeaker: Carlo Campos, Nic Newman, Doug Griffen

Vienna, Reed Messe Wien

Mark your calendar

64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM

www.wan-ifra.org/kiev2012

www.innovation-mediaconsulting.com

http://www.innovation-mediaconsulting.com


http://livepage.apple.com/


INNOVATIONS IN NEWSPAPERS

2011 WORLD REPORT

WAN Conference, Vienna 2011





NEWSPAPERS

MAGAZINES

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People begin to pay for online content

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Social media begins to pay off

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Learning from Tablets?

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IS THIS THEBEGINNING OF THE END

OF THE NEWSPAPERCRISIS?

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WE SEE SOME SIGNS THAT WE ARE STARTING TO PULL

THROUGH

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THROUGHCIRCULATION RISING IN

DEVELOPING COUNTRIES

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DEVELOPING COUNTRIESADVERTISING STABILIZING

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DEVELOPING COUNTRIESADVERTISING STABILIZINGPEOPLE ARE BEGINNING

TO PAY ONLINE

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DEVELOPING COUNTRIESADVERTISING STABILIZINGPEOPLE ARE BEGINNING

TO PAY ONLINEHIGH PROFITS

IN “DECENT” ECONOMIES

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WHY?

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PUBLISHERS HAVE USED THE CRISIS

TO CLEAN UP THEIR HOUSES – NOW AS EFFICIENT AS EVER

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PUBLISHERS ARE ABANDONING

VOLUME FOR VALUE

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PUBLISHERS ARE RECLAIMING THEIR

CONTENT AND PUTTING A PRICE ON IT

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“Information wants to be valuableFor a few years now, the idea that

‘information wants to be free’ has echoed ‘round the ether’. We resisted that

movement, believing rather unfashionably that high quality content costs real money to

create and should be worth paying for……The pendulum swung back

in our direction last year.”Marjorie Scardino, CEO PEARSON

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“The ad market is less and lessof interest to us

It is more about content revenues – subscriptions from readers and selling

content in different ways.”

Marjorie Scardino, CEO PEARSON

“Q2 2011 1 million digital subscribers:750.000 print250.000 fresh digital-only

Not a paywall…… but a porous environment where links to articles sent by subscribers via social networks allow access to complete article

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“The world is moving to social, and you’ve got to be part of the discussion. That’s what drove us”A. Sulzberger

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INNOVATION believes that free is very expensive and unsustainable

Open does not need to mean free

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“FREEMIUM MODELAccess point is free but leads to premium content that is paid for”

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THE QUESTION IS NOTTO CHARGE OR NOT TO

CHARGE FOR CONTENT?

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THE QUESTION ISWHAT CONTENT ARE

PEOPLE WILLING TO PAY FOR?

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PEOPLE WILL ONLY PAY FOR WHAT IS SCARCE

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NEWSVALUEFLOW

NEWS VALUE FLOW

(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, WHAT´S NEXT)

NEWS VALUE FLOW


(WHAT DO YOU THINK)

NEWS VALUE FLOW


(WHAT DO YOU THINK)

GOOGLE NEWS

NEWS VALUE FLOW


(WHAT DO YOU THINK)

FACEBOOK

NEWS VALUE FLOW


(WHAT DO YOU THINK)

PROPUBLICA

NEWS VALUE FLOW


(WHAT DO YOU THINK)

HUFFINGTON POST

NEWS VALUE FLOW


(WHAT DO YOU THINK)

THE NEW YORK TIMES

INNOVATION

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INNOVATION

FREE

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INNOVATION

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INNOVATION

PRICE

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INNOVATION

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INNOVATION

FREE

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INNOVATION

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INNOVATION

PRICE

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NOW

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NOW

80%Commoditycontent

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NOW

80%Commoditycontent

20%Caviar

Content

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FUTURE

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FUTURE

20%Commoditycontent

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FUTURE

80%Commoditycontent

80%Caviar

Content

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Seven years after the launch of Facebook and five years after Twitter … newsrooms are still trying to figure out how social media fits into journalism

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Egyptians I interviewed are sure the military won’t crack down. I hope they are right. Here’s a photo I took ….”

24

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“...hope they stay friendly”Image: Nicholas D. Kristof

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SOCIAL MEDIA ASREAL TIME

CALLING CARD

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REAL TIME CALLING CARD

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Driven by Twitter #

sponsored links

Traffic increased

2500%

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1% total website traffic

Via social, email, blogs

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1% total website traffic

Via social, email, blogs

10% referrals from social

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“Far from cannibalising News

and Media traffic, social media is helping drive traffic to news sites”

James Murray, Senior Research Analyst Experian Hitwise

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Journalist as influencer

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WHAT’S NEXT?

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CONSOLIDATION

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CONSOLIDATION + FRAGMENTATION

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CONSOLIDATION + FRAGMENTATION + INTEGRATION

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3 REASONSFOR SOCIAL

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Better Storytelling

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More Engaged Audience

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More Effective Marketing

3

“The OPEN newsroom is a physical manifestation of the web, free, open, connecting people around common interests”

“It has EMBOLDENED READERS to tell us when we have made mistakes or missed important context in a story”

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“To be relevant and survive, we must PARTNER with the audience at every step of local journalism”

“It has built TRUST with our readers and sources. It’s created an incredible amount of goodwill with the community”

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Publishing companies have not yet given their readers a truly different approach to storytelling

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THEINNOVATION

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THERESPONSE

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NEW GRAMMAR

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NEW GRAMMARFOR NEW MEDIA

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STORIES YOU CAN

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STORIES YOU CANREAD

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STORIES YOU CANREAD

WATCH

TOUCH

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STORIES YOU CANREAD

WATCH

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STORIES YOU CANREAD

WATCHTOUCH

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DESIGNFOR EYES

AND FINGERS

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MORE PRINTY LESS WEBBY

NEITHER PRINTY NOR WEBBY

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DIFFERENT CONTENT

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DIFFERENT CONTENTDIFFERENT PLATFORMS

FOR

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NEWSPAPERLong

Narrative

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TABLETSDepth andExperience

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MOBILEInstantNews

2

INTERNETBreaking News,

Browsing, Archives, Aggregating,

Hyperlinking...

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2011 HARRIS POLL ON TABLET

COMPUTING FORINNOVATION MEDIA

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A special Harris Poll on Newspaper Readership was conducted in July 2011 for INNOVATION MEDIA and

the 2011 WAN Conference:2,183 adults

(US based, aged 18 and older, Equal distribution of men/women, Equal distribution across age generations, Equal distribution across US

geographies)Significant demographic breakdown available

(Race, income, political party, education…)

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A series of key questions about tablet computing, trends and the changing sources of news and media

were posed:

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were posed:Ownership of a ‘tablet’ computer today or your likelihood to purchase in the next six months

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The most important reasons for buying a tablet

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The most important reasons for buying a tabletSources of news and information TODAY as well

as your sources of news and information in FIVE YEARS

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Open text question on how tablet computing will affect the news and media industry in the future

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Open text question on how tablet computing will affect the news and media industry in the future

Some key behavioral and technology trends at the end

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TABLET OWNERSHIP HAS TAKEN HOLD AND BROAD

RANGE OF AMERICANS ANTICIPATE ACQUIRING

A TABLET IN 2011

1

2011 HARRIS POLL ON TABLET COMPUTING

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9% had acquired (July 2011) and another 15% will acquire by December 2011


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Men acquiring at a slightly higher (10% vs. 7% today

and 17% vs. 13% in next six months) than women


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Education matters: College graduates are 11% today

and another 20% in next six months (31% by YE 2012)


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Fastest growing age segments are 25-29 year olds, 40-49 year olds and

then the boomers (47-65 years)


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Income matters for now: 100K income

> 40% by YE 2012


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Fastest growing age segments are 25-29 year olds, 40-49 year olds and

then the boomers (47-65 years)


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THE REASONS FOR ACQUIRING TABLETS SEEM VERY CLEAR

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90%The high resolution screen


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86%The ease of carrying a

tablet computer due to its compact size and design


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82%The convenience of the

tablet as a primary entertainment device for

music, movies, books and news/information


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80%The ease of accessing

additional information from a primary news site or

application


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75%The development of custom applications by major news and information providers


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WHAT ARE YOUR SOURCES FOR NEWS AND INFORMATION TODAY AND

IN FIVE YEARS?

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Source of news and information Today + 5 years Change

National daily newspaper 29% 26% (11.3%)Local daily newspaper 12,6% 10,1% (15.8%)Television network news 30,4% 25,1% (17.4%)Cable network news 13,4% 13,3% ( .1%)Radio 99% 83% (16.2%)Online news sites accessed by laptop 160% 187% + 16.8%Online news sites accessed by smartphone 33% 75% + 127%Online news sites accessed by tablet 20% 65% + 225%Combined online access 213% 327% + 53.5%National/local magazines 28% 23% (17.9%)Other sources 66% 56% (15.2%)


Source of news and information Today + 5 years Change

National daily newspaper 29% 26% (11.3%)Local daily newspaper 12,6% 10,1% (15.8%)Television network news 30,4% 25,1% (17.4%)Cable network news 13,4% 13,3% ( .1%)Radio 99% 83% (16.2%)Online news sites accessed by laptop 160% 187% + 16.8%Online news sites accessed by smartphone 33% 75% + 127%Online news sites accessed by tablet 20% 65% + 225%Combined online access 213% 327% + 53.5%National/local magazines 28% 23% (17.9%)Other sources 66% 56% (15.2%)

ONLINE

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THOUSANDS OF INSIGHTS ABOUT THE FUTURE

WERE PROVIDED

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“The news agencies will be forced to have the majority of their information available electronically. They will have people pay to access personalized web sites dedicated to providing news that

only interests the individual. The majority of Americans will have tablets

and (will) use those as their primary means of obtaining information and

communication.”


Quote from 2011 Harris Poll Respondent

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THINK ABOUT THE TECHNOLOGY AND

BEHAVIORAL DRIVERS FOR FUTURE GROWTH

5

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Virtually unlimited storage and processing power


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High definition and 3D screens


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Voice recognition and dynamic language

translation


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E-commerce and secure transactions


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The natural growth of social media


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A young generation that is growing up digital


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The incredible future level of personalization


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A FEW FINAL OBSERVATIONS FROM

THE EDITOR’S CORNER…

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Current events become more current


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A new method of ‘reading’ is accelerated


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The younger generation becomes more informed


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Customization to a new level


Stories you can read, watch and touch need to be designed for eyes and fingers

“New Holy Trinity consisting of EDITOR, GRAPHIC DESIGNER and DEVELOPER”

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1 IPAD EDITOR

Technical Skills;Hands-on support from app

developer; Edit stories

SKILLSNewsroom experience,

multimedia editing

DESIGNER

Plan and prepare front page, graphics and narratives;

Composes specific content

SKILLSHTML 5, CSS,

Javascript

DEVELOPER

Tag content from different newsfeeds; Manages feeds

and prepares content

SKILLSFamiliarity with incoming

feed models

Need to promote the integration of journalistic, graphic and technology profiles

Multimedia newsrooms to create content for all platforms and formats

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Newsrooms with workflow of INPUT:CREATION and OUTPUT:PRODUCTION/ENGAGEMENT

Newsrooms as APPLICATION INCUBATORS

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DIGITALFIRST?

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YES

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BUT DIGITALONLY?

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NO

“While Sulzberger talked extensively about The Times’ participation in pushing the digital frontier, he reiterated the continuing value of the print edition to consumers.”

In 2000, The New York Times had 640,000 subscribers who had been receiving the publication for two years or more (“engaged readers”). Today the number of “engaged readers” tops 820,000 and continues to grow.

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BEFORE

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BEFORE NOW

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“Sales are booming with a 22% annual increase in paid circulation…… and getting more ads than ever”

“Readers give us their money for one reason: to get quality, exclusive stories. Everything else is a distraction”

“ONLY better content can lead to better sales”

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DIGITAL FIRST

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DIGITAL FIRSTNOT DIGITAL ONLY

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EMBRACE SOCIAL AND OPENNESS

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EMBRACE SOCIAL AND OPENNESSBECAUSE IT IS

GOOD FOR BUSINESS

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OPEN DOES NOT NECESSARILY

MEANFREE

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IF WE WANT PEOPLE TO PAY

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WE NEED TO GIVE THEM CAVIAR

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2

“The most important success factor of all has always been, and still is, content.

Without irresistibly good content we would have no business model; without excellent

journalists we would have no profit.”

Mathias Döpfner, Chairman of the Board

Axel Springer AG

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www.innovation-mediaconsulting.com

THANK YOU





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