WORLD NO TOBACCO DAY(WNTD)

31st MAY, 2012

PPT BY:

Beprakash DhirheyMBA-IV(HR , Marketing)

Why 'World No Tobacco Day' is observed

i. On May 31 every year, the world observes World No Tobacco Day (WNTD) that is promoted by the World Health Organization (WHO)

ii. The objective of observing World No Tobacco Day is to reduce tobacco consumption which can lead to deadly diseases like cancer and early death

iii. World No Tobacco Day primarily focuses on encouraging users to refrain from tobacco consumption and its related products for a period of at least 24 hours

iv. No Tobacco Day also aims to keep a watch on companies that sell cigarettes and other tobacco products through striking advertisements which influence people to consume their product. To propel its cause and appeal globally

What is TOBACCO ?

Tobacco is "Dried Leaves of Tobacco Plants"

Cigarette Bidi

Khaini Gutkha Pan masala

Tobacco in India

i. 43% of rural and 28% of urban Indian males aged 10 years and above consume tobacco and tobacco-containing products.

ii. 11% of rural and 5% of urban Indian females aged 10 years and above used tobacco and tobacco-containing products.

iii. According to the Indian Council for Medical Research (ICMR) there are 200 million active tobacco users in India.

iv. Tobacco kills 800,000 people and 12 million become ill every year in India due to its consumption.

1. In September last year, a national survey released by the health ministry estimated that more than 275 million people in India use tobacco - if combined, India's tobacco users could make the fourth-largest country by themselves

2. More than one million Indians are estimated to die annually simply from smoking tobacco

3. Budget 2012 provides a unique opportunity to revise the tax policy on tobacco, increase government revenues and demonstrate government's efforts to protect citizens' health

4. A study coordinated by the National Institute of Public Finance and Policy in 2010 demonstrated that the health impact of a 52.8% increase in Bidi price would be 4.6 million averted premature deaths in current smokers and generate Rs 36.9 billion (or $0.8 billion) for the government

Various Issues on Tobacco

5. An increase of cigarette prices by 158% would avert an additional 1.8 million premature deaths in current smokers and generate Rs 146.3 billion (or $3.1 billion)

6. Another 2011 paper estimated that nearly 15 million people are pushed into poverty every year in India due to tobacco use and stated that controlling tobacco use would not only improve public health but also reduce poverty in India Economic costs of tobacco use amounted to $1.7 billion annually

7. The World Bank recommends 70-80% of the retail price as tobacco tax. Cigarettes are taxed at 35-50% of their retail price, Bidis next to negligible, and packaged chewing forms (very few companies are registered though thousands of brands exist) that started getting taxed only from 2008 are taxed around 15% of their retail price

8. According to WHO tobacco, smoke and smokeless could kill over 1 billion people in the 21st century

9. India has 285 million smokers and about 138 million don’t know that smoking can cause stroke (cerebrovascular accident). As many as 92 million aren’t aware that tobacco causes heart disease. According to a report released by the World Heart Federation (WHF) on Friday, half of all Chinese smokers and one-third of Indian smokers are unaware of the risks tobacco pose to the heart

10. According to WHF, cardiovascular disease (CVD) kills 17.3 million people every year. Around 80% of these deaths occur in low and middle-income countries like India, which are increasingly being targeted by the tobacco industry

11. According to WHO’s Mortality Attributable to Tobacco Report, globally 12% of all deaths among adults aged 30 years and above were due to smokeless tobacco in 2004 compared with 16% in India, Pakistan (17%) and Bangladesh (31%). Direct tobacco smoking was responsible for 5 million deaths.

12. According to the Global Adult Tobacco India Survey (GATS), 21% of the country’s population is addicted to smokeless tobacco alone and another 5% smoke as well as use smokeless tobacco

13. GATS says India spends approximately Rs 300 billion annually in both public and private spending on treatment of tobacco-related illness, accounting for about one-fourth of all health spending.

14. Smoking is also the leading cause of cancer and other chronic diseases. If that’s not enough a recent survey revealed that tobacco use is estimated to have caused nearly 120000 death across India in 2010, according to research carried out by the Toronto-based Centre for Global Health Research (CGHR) in partnership with Mumbai’s Tata Memorial Hospital.

15. Nearly 600,000 Indians die of cancer every year – over seven in 10 deaths (71 percent) takes place in the 30-69 age group, the most productive period of a person’s life, says the report published in the latest issue of the Lancet medical journal. The study points out that Kerala had among the highest age standardized cancer mortality rates per 100,000 for men in the 30-69 age group (158.5 for all cancers and 53.9 for tobacco-related cancers)

Top leading Companies

1. Kanhayya Tobacco Company2. M.R Tobacco3. Sapna Enterprises4. Sudarshan Tobacco5. ITC Company

Ranking of India

1. Tobacco Production :Third2. Consumption of Tobacco :Third3. Exporter of Tobacco Products :Sixth

Tobacco Consumption Pattern

1. 20 per cent tobacco-users consume Cigarettes.

2. 40 per cent smoke Bidis.

3. Remaining 40 per cent chew tobacco and tobacco –

containing products such as Paan Masala, Gutkha and Khaini.

Vulnerability of the Children

All India institute of medical and Science(IIMS) studied the smoking behavior of more than 4500 children, ages 11 to 14 years, in Delhi's 30 schools; nearly 8.5% children experimented with smoking. The study noted that the mean age for intervention is 12 years.

HAZARDS OF TOBACCO

Paan Masala, Gutkha and Khaini

1. Carcinogenic Effects

Gutkha is another name for betel nut. Small doses may bring about euphoria and increased energy flow, while large doses can cause sedation, according to the National Institutes of Health (NIH). Due to its stimulant activity, gutkha is used in many areas of the world as a recreational drug. However, guthka, which is usually chewed, does have some side effects.

2. Breathing Reaction

3. Body Reactions 4. Toxicity

6. Long-Term Effects

5.Short-Term EffectsUsing gutkha can lead to vomiting, nausea, stomach cramps and diarrhea. It also can cause chest pain, either high or low blood pressure, raised skin temperature and irregular heart beat, according to the NIH. Betel chewing can harm gums as well, and people can experience burning and mouth dryness.

Other side effects of gutkha can lead to abnormal thyroid function and kidney abnormalities, advises Aetna InteliHealth, as well as metabolic syndrome, liver toxicity and immuno-suppression. It can also alter blood sugar levels and raise your risk of developing type 2 diabetes.

Cigarettes and Bidis

2) Cardiovascular disease

1) Chronic bronchitis

6) Emphysema

3) Increases the risk of heart stroke

5) Kidney and liver diseases

7) Babies born with lower birth weight from habitual smoker parent

8) Blood pressure, exacerbates asthma and causes impotence, infertility

9) Lung and other cancers

CANCER

1. Cancer of lung, esophagus, tongue, oral cavity, larynx, pharynx and urinary bladder

2. The rising oral cancer rates in India are among the highest in the world, and 90% of these can be attributed to tobacco use

3. cancer burden has been estimated at between 700,000 to 900,000 new cases every year

4. Proportion of Tobacco-related cancers (TRCs) varies from 35 to 50 per cent of all cancers in males; and up to 17 per cent of all cancers among females

5. Oral cavity and esophagus cancers together account for 80 per cent of all TRCs

Steps to quit-tobacco

1. Drink lots of water and fluids

2. Stay away from alcohol, sugar and coffee and avoid fatty foods

3. After dinner, instead of a cigarette, treat yourself to a cup of mint tea or a peppermint candy

4. Go to a gym and jog around the block or park for to change your normal routine

5. Ask friends and family members not to smoke in your presence

6. On your quit day, hide all ashtrays and destroy all your cigarettes

THAN

K

YOU

"Smoke-free inside: Create and enjoy 100% smoke-free environments"