World Tour 2013 #SBworldtour

by

2

Agenda, Istanbul, March 6th  

 4:30 pm - 5:00 pm Registration 5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers 5:45 pm – 6:45 pm Speakers session and Panel discussion with

Garanti Odeme Sistemleri - Bengi Kepkep Global Bilgi - Tunca Meriç Vestel - Alper Ceylan Sabah News Group - Esat Dumlupınar    P&G - Murat Genç

6:45 pm - 7:00 pm Questions & Answers 7:00 pm - 9:00 pm Dinner buffet

Murat  Genç  of  P&G  

3

World Tour 2013

NOW: Istanbul Next Stop: Dubai (March 7th)

Introduction

Jan Rezab, CEO & Co-Founder @janrezab

About Us

20 % of FORTUNE 500

Companies

Marketers monthly across 100+ countries

Customers

6

Social is changing all the Time

Brands are changing 1 billion Users are changing = increasing “noise”

7

Constant change

Facebook 2009: Facebook 2013:

8

What Users cope with on Facebook (from Brands)

1 user likes 4,5 pages

Pages post on avg. 5 times

1 user likes 40 pages Pages post on avg. 36 times

23 updates per month

2009 2013

1440 updates per month

9

Turkish Users

10

Turkish Brands post less in average

0

5

10

15

20

25

30

35

40

45

Turkish Brands

Worldwide Brands

An average Turkish user is a fan of 44 pages

12

Average Turkish user is a fan of 44 pages

13

Brand pages liked by an average Turkish user

14

What brands post and what users like to share

Post Shares Post Types

0%

25%

50%

75%

100%

Status

Photo

Link

0%

25%

50%

75%

100%

15

Most favorite brand posts

16

Top 5 Facebook Brands by Number of Local Fans

17

Top 5 Facebook Brands by Post Engagement Rate

18

Top METRICS in Social Media

Being social is not about one metric. It’s about all of them.

19

Return On Engagement

Fans and Fan Growth

Activity of Your Page

Engagement Rate and Reach

Response Rate Response Time

20

Engagement Rate

The Alpha and omega of successful social strategy

22

0

10

20

30

40

50

60

70

0

500

1000

1500

2000

2500

1 11 21 31 41 51 61

Like

s

Impr

essi

ons

Average organic unique impressions

Average Likes

Time in Minutes

Gaining the Reach and Engagement in Minutes

23

Science of Posting

24

Science of Posting

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

1.80%

0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00

Weekly Traffic Weekend Traffic

25

Open and drive 2 Way Communication

socially-devoted.com

26

Questions answered on Facebook

27

Top Socially Devoted Industries

28

Top 5 Socially Devoted FB Brands in Turkey

29

Electronics – Case Study

Are responded… 51%

30

BrandLove

31

Recommendation for 2013

›  Monitor and measure your activity

›  Drive the industry and invest in innovations

›  Devote resources into social customer service

›  Post only local and relevant content in a timely manner

›  Make sure you get into News Feed

32

How We can help You to get there.....

Data Categorization Brand Graph

33

How We can help You to get there.....

Benchmarks Categorization Brand Graph

34

Brand Graph

*not  all  categories  are  present  in  the  chart  

35

How We can help You to get there.....

Benchmarks

Visualization

36

...with Our Products

Platform

ad

Thank you

Jan Rezab, CEO of @janrezab