world wide diversity summit

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Goals Today

‣ Get You Excited About Our World

‣ Embrace Change and Experiment

‣ Share Observations About Trends Changing Our World

‣ Have Fun!

THINK - SPARK NEW IDEAS

INSPIRE - TAKE SOME ACTION

Tuesday, September 22, 2009

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007

During my presentation I inserted a few predictions..... Donʼt expect you to agree with all of them....

2

My Predictions


MYOBSERVATIONSAbout Our Changing World

And How to LEVERAGE Them!


1 Technology Changes

Happening FAST.........


2 Change Is HardBut Necessary!


Natural Ice Industry


Ice Factories

1920 - Ice Factories Ranked 9th in $ Investment Among America’s

Enterprises


Home Refrigeration

1920 - Ice Factories Ranked 9th in $ Investment Among America’s

Enterprises

1928 - GE Introduced Home Refrigeration and Made Ice Factories

Obsolete

The Leaders in Natural Ice Never Transitioned to Ice Factories.

The Ice Factories Never Transitioned into Home Refrigeration


10


11

SAN JOSE MAGAZINE


http://www.businessgrouphealth.org/index.cfm

http://www.businessgrouphealth.org/index.cfm

http://www.clintonglobalinitiative.org/NETCOMMUNITY/Page.aspx?pid=1399&srcid=387

http://www.clintonglobalinitiative.org/NETCOMMUNITY/Page.aspx?pid=1399&srcid=387

http://www.businessweek.com/

http://www.businessweek.com/

http://bytelevel.com/

http://bytelevel.com/

100 Top Respected CompaniesFebruary 2009

’09 ’08 Company

Johnson & Johnson

Berkshire Hathaway

Procter & Gamble

Apple

Wal-Mart Stores

Exxon Mobil

McDonald’s

Toyota Motor (Japan)

Coca-Cola

1.

4.

2.

5.

7.

12.

NR

3.

8.

13.

1.

2.

3.

4.

5.

6.

7.

8.

9.

10. Cisco Systems


13

The majority of the world views Cisco as a company that moves at tremendous speed. My mistake is moving too slow.

John ChambersThe Economist, July 14th, 2009

“”

Culture of Constant Change


14

“It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change”

- Charles Darwin

Change


3 Internet Technologies Changing Everything We Knew!


People Confined to Small Economic Roles

Passive Consumers of Mass Produced Products

Talent & Ideas Trapped Unless You Knew Somebody

Knowledge, Power & Capital Limited to the Few

PASTTuesday, September 22, 2009

TODAYPeople are contributing by blogging,

twittering, participating in social media - They have a voice

Power to the People

Internet


18

home profile find people settings help sign out

Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 |7:00 PM Press conference; WHO pandemic ale... about 14 hours ago

28following

2143followers

30updates

carlosdominguez

What are you doing?

Stock Twitsn. an investment idea and information service.

140

update


19


carlosdominguez

Follow

Name: carlosdominguezLocation: New YorkWeb: http://www.cisco.comBio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways.

20following

2132followers

Great News...Obama promises major investment in sciencehttp://usat.me/?2488942411 minutes ago from TwitterFon

Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?3487946214 minutes ago from TwitterFon

Technology is deconstructing this industry...Newspaper circulation decline picks up speedhttp://usat.me/?348872582 hours ago from TwitterFon

Apple and Verizon consider iphone deal, http://usat.me/?34883118about 2 hours ago from TwitterFon

73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea...about 3 hours ago from TwitterFon

Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?348222267:12PM Apr 21st from TwitterFon


http://www.cisco.com

http://www.cisco.com

http://usat.me/?34859816














20Tuesday, September 22, 2009


Chambers RSA Search Advanced Search


There are bishops that are concerned these devices are eroding our morals, and cynics who wonder why sane human beings want to get onto Twitter to find out what I had for breakfast.

Far be it for me to tell people how to spend their time. And this is how they want to spend their time.

“

”

London Mayor Boris JohnsonAt the NASDAQ opening, Sept 14th

“


The Conversation is Bigger than Twitter


It’s not what you say, it’s what they say that counts…


TODAYPeople are contributing by blogging,

twittering, participating in social networks - They have a voice

Power to the People

Mass Scale

Internet


27Source: Facebook Stats, Fortune March 2009, Yahoo April16th, 2009 Source: Portio Research

2004

2001

1983

1928

1876Telephone

Television

Cellphone

Facebook

19651966

2008

1997

2009

89 years

38 years

14 years

7 years

5 years

iPod

Year item or service

is introduced

Mass Adoption Much Faster Today

Facebook reached 233 million users in July. Here’s how other technologies stack up.

Yearreached

Time to reach150 million usersor units sold

Facebook: The Race to the Mass Market

233 million users worldwide

Growing at the rate of about 5 million new users a week.

If Facebook were a country, it would have a population twice as large as Mexico’s.


28Source: Facebook Stats, Fortune March 2009, Yahoo April16th, 2009 Source: Portio Research

2004

2001

1983

1928

1876Telephone

Television

Cellphone

Facebook

19651966

2008

1997

2009

89 years

38 years

14 years

7 years

5 years

iPod

Year item or service

is introduced

Mass Adoption Much Faster Today

Facebook reached 233 million users in July. Here’s how other technologies stack up.

Yearreached

Time to reach150 million usersor units sold

Facebook: The Race to the Mass Market

233 million users worldwide

Growing at the rate of about 5 million new users a week.

If Facebook were a country, it would have a population twice as large as Mexico’s.


StatisticsUser Engagement• Average user has 120 friends on the site• More than 5 billion minutes are spent on Facebook each day

(worldwide)• More than 30 million users update their statuses at least once

each day• More than 8 million users become fans of Pages each day

Applications• More than 1 billion photos uploaded to the site each month• More than 10 million videos uploaded each month• More than 1 billion pieces of content (web links, news stories,

blog posts, notes, photos, etc.) shared each week• More than 2.5 million events created each month• More than 45 million active user groups exist on the site

* Source - Facebook Statistic Page on Facebook


TODAYInnovation is occurring with

consumers and then working its way into the Enterprise

People are contributing by blogging, twittering, participating in social

networks - They have a voice

Power to the People

Mass Scale

Internet


There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle

Innovationcircle

New Technology

Large Corporations

Consumer andMass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments

Source: Cisco IBSG



Innovationcircle

New Technology

Large Corporations Consumer and

Mass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments Present:

Consumer

‣ Instant Messaging

‣ Mobility

‣ Blogs

‣ Wikis

‣ Social Media

‣ You Tube

‣ Twitter

‣ Virtual World

‣ Gaming

Source: Cisco IBSG



Innovationcircle

New Technology

Large Corporations Consumer and

Mass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments Present:

Consumer

‣ Instant Messaging

‣ Mobility

‣ Blogs

‣ Wikis

‣ Social Media

‣ You Tube

‣ Twitter

‣ Virtual World

‣ Gaming

Source: Cisco IBSG

These Are Your New CustomersThese Will Be Your Future Employees

Expectations are DifferentDecisions Criteria Changing


Democratization of Talent and Ideas

TODAYInnovation is occurring with

consumers and then working its way into the Enterprise

People are contributing by blogging, twittering, participating in social

networks - They have a voice

Power to the People

Mass Scale

Internet


YouTube’s Newest StarNicholi

White

‣Nicholi White has no camera of his own but uses the equipment at the NYC Apple Store

‣Has recorded 70+ videos

‣10s of thousands of views

aka “The Apple Store Kid”


© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14273_02_2008 36

Journey Lead Singer—YouTube

Journey searches YouTube looking for singing talent

They find Arnel Pineda …and he becomes their new lead singer


PR

Customer Service

HR

Finance

Corporate

Product Development

Sales

IR

Who Owns Social Media?


Establish Guidelines

To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction.


4 The Future of WorkCollaboration & Diversity



Collaboration will no longer be confined within your company, we will be tapping into our suppliers, partners, customers and the “world” to gain a competitive advantage.Understanding the importance of diversity will be key in this global economy!

40

Future of Work Prediction


TREND

Everyday Millions of People Make All Kinds of Voluntary Contributions To Companies

Revolutionizing The Economies Of Entire Industries

The Contribution RevolutionLetting Volunteers Build Your Business


TYPES

Opinions & Ratings: ZagatsExpertise: WikipediaSoftware Code: Firefox & LinuxCreative Expression: You Tube, FlickrSocial Connections: Facebook, MySpaceSpecialized Connections: Massify (Film)Design & Development: Threadless, RyzCapital Resource: SkypeGoods: eBay



BENEFITS

Cost Advantage: Free Raw Materials

Scalability: Wikipedia 10X More ArticleseBay- 120 M ItemsCraig’s List - 30 M New Classifieds/mo

Competitive Advantage: Network EffectThe More People Contribute the More

Useful it Becomes.



The Customer is the CompanyProduct innovations come from the people who use the product

44

Companies Born Into Change - “Crowdsourcing”

“Crowdsourcing“…a focus group on a grand scale



45





46





47





48


THE HUMAN NETWORK SHOEBY CARLOS DOMINGUEZ

Winner gets $1,000 plus $1 for every pair sold

Hopes for $40M in revenueby 2012



49

“If HP knew what HP knows, we would be 3 times as profitable.”Lew PlattFormer CEO of Hewlett-Packard


5 Video - The Game Changer75% Less Travel in 5 Years



We will do 75% less travel over the next few years...90% over 5 years.

51

Travel Prediction



Advertising Spot


53

December Company Meeting:

Entirely Virtual 6 locations:

‣Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA

‣11,000+ watching

Virtual Company MeetingsTuesday, September 22, 2009

Cisco TelePresence Suites Making TelePresence Accessible to the General Public

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPublic_TP_analyst

Cisco TelePresence Suites Bringing TelePresence to the World

What Makes It Different?

Rentalby the Hour

Pay per use rental in premium facilities

Additional business services offered (including printing, photocopying, wireless etc…)

Open to the publicRange of meeting solutions (from 2 to 18 people, location dependent)


Cisco TelePresence Suites Making TelePresence Accessible to the General Public

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPublic_TP_analyst

Cisco TelePresence Suites Bringing TelePresence to the World

Uses for Public Cisco TelePresence

Earnings Call

Press Briefings

Reunions Legal

Corporate Training

Brainstorming Sessions

Staff Meetings Interviews

Market Research

Executive Education

Negotiations

ExecutivesRecruitersOrganizersEducators


TelePresenceLaunched in Jan 2006

350,000 meetings since launch date

Cisco’s travel budget is now a third of what it was ...$240M from $750M

Planning to limit it to $350M a year even after the economy improves

Cisco has 530 TelePresence rooms worldwide

330 customers worldwide


FUTURE3D - HOME


17

Cisco Acquisition

Sells Flip digital video cameras

Based in San Francisco, CAFounded 2003

Employees: 102

One-time-use digital cameras and video camcorders, as well as point and shoot camcorders.

Distributes through retailers: in store, online and direct sales

Pure Digital TechnologiesMarch 19th, 2009


6 EnterpriseCollaboration Platform



“Email is dead..... RIP my time consuming friend!”

64

Email Prediction


Incredible Facts on Email

46% of Computer Users Say They Are Hooked On Email

15% Have Checked Their Email at Church

60% of Computer Users Check Email in Bathroom

85% of Computers Users Take Laptop on Vacation

11% Check Email on the Sly

Source: Harvard Business ReviewTuesday, September 22, 2009

Employee Impact of Email Overload

Email Worsens Quality of Life for 31% of Workers

Email Causes Stress for 40% of Knowledge Workers

26% of People Want to Delete All Email and Start Over


Email Impact on Productivity

Ringing Phones and Email Alerts Lower IQ by 10 points

Interruptions Eat up 28% of Workday

Takes 24 Min to Get Back on Task After Opening an Email.

Information Overload Costs the US Economy 900 B/Yr.


“Time wasted searching for information or trying to find the expert

can cost up to 10% of an employee’s salary.” Butler Group


Why the Future of EnterpriseCollaboration Isn’t Facebook or Twitter

An Enterprise Collaboration Platform Must Enable:

Self-organization of teams

Collaboration decisions and actions under pressure

Navigation through large data spaces

A transparent reputation and reward system

Seeing others’ availability and status

Policy definition and enforcement

Security


Reputation and Reward System

eBay Is a Great Example of This

Sellers who provide the highest level of customer service will earn a new “top-rated seller” status.

This makes it easier for buyers to find the highest quality sellers on eBay based on the feedback of other buyers.

Sellers receive a 20% discount in fees and be elevated in search results.


P,C,I & Me

Communities Information

People

Me


People

Recent Activity

Expertise


Information

Formal & Informal Content Governance

in Context


Communities

Alignment of Strategic Initiatives

(connection) between

communities

Context for Community & how it fits into

overall Company priorities


MY VIEW

Widegtized transactional

systems, simple transactions inline


Pay Attention - To the Virtual World!7



Companies will not longer have large company meetings due to cost and loss of productivity. Virtual meetings will be how itʼs done.

77

Large Company Meetings Prediction


10,000+in

PersonTuesday, September 22, 2009

3,000+Virtually



Virtual Worlds Will Enhance Large Meetings / Conferences Opportunity

1/10 the cost of Live meetingsCombination of Live and VirtualNeed to Engage the audienceGreat Graphic Interface Initial feedback is fantastic


Gaming- Not Just for Kids Anymore!8


Couples


Parents with children


People of allages can play

Photo credit: Flickr/rachelvorheesTuesday, September 22, 2009


“Gaming will be an integral part on how we learn both in school and at work. It will provide consistent quality and the technology will enable performance monitoring.”P.S. Wonʼt replace teachers but will be integrated into curriculm

86

Gaming Prediction



Teaching Math - Mind Research Institute

Neuroscience Research Team from UC Irvine

Focused on Cognitive Processes and Learning

Create Engaging, Fun to Play Computer Games

Currently in 600 Schools, 6,000 Teachers and 118K Students

Typical 1/2 Year Improvement in Student Proficient is 15-20 Points

Orange County, Ca

Madison Elementary, Santa AnaLatino population, largely ELL, 98% free lunch Students Proficient 2003 25% 2004 45% 2005 55%

2006 62% 2007 70%

87



Gaming - Not Just For Kids Opportunity

Everyone loves a gameEngaging and interactive In the future, will be the way we learnReal-time monitoring of performanceCombination of Virtual World and Gaming will revolutionize how we learn


9 Gen Y - Millenials Learn, Attract & Leverage


Millennials’ size mirrors boomers’

91 US Census Bureau, March 2005


© 2009 Cisco Systems, Inc. All rights reserved. Carlos Dominguez, SVP Cisco Systems

JessicaWilliamsen

AzinDashtipour

DavidHabibian

MichaelBelle

EuegeneCheung

DeannaGovoni

OscarCordova

PeteLada

JohannaFry

TaraMehdipour

AlexRomano

ColinMeulema

Meet the Y-Space TeamTuesday, September 22, 2009


10% of Cisco’s workforce were born between 1980–’88

How Do We Leverage The Digital Natives?Opportunity

Embrace them - Let Them Provide Ideas & Leadership

Create Programs to Attract ThemSeek Them Out and Learn from ThemMake Them Your Mentors On TechnologyUse as Early Adopters of New TechnologiesReward and Acknowledge Contributions


Carlos [email protected]

http://twitter.com/carlosdominguez

Facebook: carlosdominguez


mailto:[email protected]





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