world’s fastest marketing plan€¦ · awesomeness value attainment form or call outbound /...

World’s Fastest Marketing Plan

BACKGROUNDØ Multiple-Domain Experience: Mathematics, Persuasion, Marketing, Technology

& Finance.Ø Education: B.MathFin and B.Bus (Marketing/Accounting)Ø Business Experience: SaaS, Consumer Goods, Pharmaceutical, Branding, Direct

Response, and Management ConsultingØ Investment Banking & Investment ManagementØ 4 Exits.Ø Grew and managed team of 150 people across multiple countriesØ Raising Money + Investment AnalysisØ Investment for a Family OfficeØ Supply Chain Management: Managed over 5000 SKUs across multiple

warehouses in 3 countriesØ Media: TV, Radio, Billboards, Cinema, Newspaper, Ad Networks, Solo Ads, etcØ Offline + Online MarketingØ Over 30 Offline Product LaunchesØ Over 2000 Online Marketing Campaigns With LeadsHook Alone

Marketing =

“Reverse-Segmentation” + Positioning + Neologizing + Flow(List/Audience) + (Frame) + (Curiosity) + (Structure)

Marketing is the distribution of ’subjective value’

STEP 1: Inventory of Interesting Facts

• Benefits, problems, desires, thoughts, needs and wants.• Person: Take note of “whos” in this market• Product: What (functional & emotional) are they buying?• Loss: Avoid, Reduce, Remove: Frustration, Pain, Problem• Gain: Increase, Enhance: Benefits Desired, Places/Position/Status

Aspired To

How to Find Your ‘Inventory of Interesting Fact’

Searches like...

mistakes <your niche or market>benefits <your niche or market>why <your niche or market>who should/should not <your niche or market>

This simple technique will give you insights about the benefits, problems, desires, thoughts, needs and wants in most markets.

One Last Method…

• Sit, Mediate & Introspect• What would this feel like?• Don’t forget to use the emotional wheel

Emotional Wheel

STEP 2: Create Your Customer Magnet(This is NOT a Customer Avatar)

Customer Magnet Meet Inventory of Interesting Facts

Issue/Fact

Thoughts Feelings Desires Collective Circumstances Attributes(Demo)

Beliefs

70% of people will divorce

Wrong mortgage costs

2X more

STEP 3 Flow: Map Out Customer Journey

• Funnel or customer journey• Get one done ASAP.• Change later• It’s ok to change later

A Journey is a Physical Movement From a Stranger to a Repeat Customer to Promoter• It is not level of awareness or market sophistication• So an product unaware person will have the same steps in a journey

as someone in solution aware phase… but messaging maybe different.

• Think of “journeys as different maps” for different people because of a person’s position on the Product Awareness/Market Sophistication Grid.

Strangers Visitor Lead Qualified Lead

Customer Consumer Repeat Customer

Promoter

FORM SUBMIT

CLICK or CALL

CLICK, DOWNLO

AD, etc

PURCHASE

PAY AGAIN

SHARES, RECOMM

ENDS

Resonate & Woo Interact & Edutain Transact Fulfill Promise

USE

ExperienceAwesomeness

ValueAttainment

Form or Call

Outbound/

Inbound Marketing or Direct

Various Content

Order Form,

Checkout / Contract

Order Form,

Checkout, Reorder

Experiences Delight

Product Use,

Training etc

‘Continuous’ Profiling

Dynamic Calculation Of Next Touchpoint in Customer Journey or Pathway (via Email, SMS, Call or Face to Face)

Touchpoints(Marketing Collateral)

Touchpoint Behaviour + Action = Interaction + Assign Value = TransactionIntra touchpoint & Inter touchpoint transactions

Transaction

Every transaction recorded against profile

Persuasion Sequence: A sequence of touchpoints & interactions with triggers & actions.Respond to interactions (positive, negative and no-responses).

PPC

SEO

PR

Blogging

Events

Content

Offline Ads

Direct Mail

Banner Ads

Cold Calling

Video Ads

Display Ads

Social Media

Social Media Ads

Business/Product CentricTells us about a flow we need to setup.But it does NOT tell us about where to meet our leads.It’s logical framework for internal efficiencyWe need marketing effectiveness too!

Some business may need todifferentiate between MQL vs SQL

STEP 4: Product

• Why is this product made the way it is?• What consumer problems, desires, and needs is it designed for?• What’s special about it—why does it fulfil a consumer’s needs better than the

competition?• Who says so besides you?• What are your strongest proof elements to make your case believable?• What are all the product’s best features and how does each translate into a

consumer benefit?• If you had unlimited funds, how would you improve this product?• Who are its heavy users—the 20 percent who generate 80 percent of sales?• What irresistible offers might trigger an explosion in sales?• What premiums can be tossed into the mix to press your prospects’ hot buttons?

Source: https://marketingbullets.com/bullet-19/

STEP 5: Positioning/Frame

• What are you selling? What else are you selling?• You have nothing without positioning, i.e. subjective value creation.• Lose weight vs. Get a sexy body vs. Live longer vs. get healthy vs

reduce risk of cancer vs. natural cure for cancer• Make money vs. regular income vs. get rich fast vs. live without

financial stress

Find Positioning: Universal Appeals(Mail Order Strategy by Victor Schwab)

People want to gain:HealthPopularityPraise from othersPride of accomplishmentSelf-confidenceTimeImproved appearanceComfortAdvancement (social &business)MoneySecurity in old ageLeisureIncreased enjoymentPersonal prestige

People want to save:TimeDiscomfortRisksMoneyWorryEmbarrassmentWorkDoubts

People want to be:Good parentsCreativeEfficientRecognized authoritiesUp-to-dateGregarious“First” in thingsSociable, hospitableProud of their possessionsInfluential over others

People want to do:Express their personalitiesSatisfy their curiosityAppreciate beautyWin others’ affectionResist domination by othersEmulate the admirableAcquire or collect thingsImprove themselves generally

Diverge: In What Ways Does Your Product Deliver Each of the Above Appeals? Find at least one. Cull later

Value Is Subjective

• Value is perceived in the mind of the customer• Price is the transaction (what we see)• Value > Price• Every person has a different “clearing” price!• Marketing allows us to ‘alter’ this subjective perception, i.e.

Positioning• Capture Proof• This Process Allows You To Construct Questions To Dynamically Learn

About Someone…

Proof

• Data, Surveys, Studies• Charts & Graphs• Mechanism/Secret Sauce• Reasons Why• Logical Argument• Third Party Verification• Case Studies• Before/After• Testimonials• Social Proof

Proof

• Product Reviews• Sharable, Valuable Content• Photos/Videos Demonstrating Evidence• Authority/Celebrity Endorsement• Awards

Step 7: Adjust the Appeal/PositioningBy Neologizing (Hide, Corrupt, Blur, Blindside)

• Neologize: Curiosity delivery mechanism• Create new words or phrases• Often the reverse, opposite or what it’s NOT.

• Example: Get a Six Pack Without a Dieting or Exercise

• Curiosity Test: “What on earth is this?”Examples:• Reverse Market Segmentation• Canadian Social Security

OFFER PROMISE PROBLEM/SOLUTION SECRET PROCLAMATION STORY

What is it? Irresistible deal. Start with offer: product, price, discount, premiums, guarantees, and related deal elements.

Big benefit reader will get –Qn: “what will I get in return?”Not effective when market is over-exposed to claims.

Resonate with market’s problem. Not about educating the prospect. More empathy… “someone gets my problem”.

Create emotional tension by emphasising end-result, i.e. Zeigarnik effect.We need to know stuff others don’t.

An emotionally compelling declaration about a little-known statement of fact or prediction. Need to research to find the proclamation.

Promise or benefit is toldthrough a metaphor (the story).

Pattern HEADLINE:Focus on the most emotionally compelling detail of the offer -- include a promise and a performance guarantee.

LEAD:Give a reason why you're offering this deal (e.g. supplies are limited, a news event, a time or quantity limit). If there is a catch, then be upfront.

HEADLINE:Start with the product's biggest benefit that connects with prospect's core desire. Should sound as new and as original as possible. Bold and still believable.

LEAD:Repeat the promise with more dimensions and/or dive into the proof. Can focus on speed, size and quality of results.

HEADLINE:Start from the problem -- sum the core worry in as instant a phrase as possible. Make sure they're worries that carry deep emotional weight.

LEAD:You have to stir those emotions first to prove you feel their pain. Must show empathy. You must offer hope of a relevant solution at some point in the pitch.

HEADLINE:Start with a secret.

LEAD:Then dig the hook deeper by showing specific benefits and specific claim. Show others getting same/similar results.Introduce a time dimension --when the result will be attained. Show examples, case studies... such that reader say "There is no way I can't get these results as well". Don't reveal secret until you've had a chance to show benefits, testimonials, proof & USP.

HEADLINE:Startling, Bold, Jolting Proclamation.

LEAD:Can offer recommendations and a BIG promise immediately after (but not what it is only what it will do) Repeat proclamation and give reason-why it's true. Address why proclamation is being made NOW.

HEADLINE:Curiosity and intrigue.

LEAD:Show character(s) mirroring what the reader is going through. Allow the reader to see him/herself in the story.

STEP 8: 6 Great ‘Leads’ That Work

OFFER PROMISE PROBLEM/SOLUTION SECRET PROCLAMATION STORY

Examples Price Driven Deal:Armani Jeans – 80% OFF until 5PM.

Guarantee:1) Guaranteed To Improve Your Child's School Marks --or you pay nothing! The Fabulous New Teaching Machine Automated Speed Learning Method

2) Don't Pay One Penny Till This Course Turns Your Mind Into A Mental Magnet!

Invitation:Join the 1% Club, By Invitation ONLY

1) Instant Relaxation2) Build Your Memory In 4 Short Weeks3) The world's most perfect heart supplement.

Identify the unspoken worry1) Do you have a secret fear of losing your job?

2) Seven Deadly Advertising Mistakes

Identify a known problem or by dimensionalisng a known problemDo your hands and feet feel like blocks of ice?

Identify the ProspectPeople Who Want to Write --But Can't Get Started

Create A Word To Capture The ProblemHow Much Is 'Worker Tension' Costing Your Company?

Five Familiar Skin Troubles -Which Do You Want To Overcome?

Neologizing1) Closed to New Investors for the Last 6 Years--Now Open Again… The "Chaffee Royalty Program" That Turned Every $1 Into $50 2) Texas Company Tapping $2.8 Trillion Oil Reserve… Under The Eiffel Tower

Curiosity/IntrigueSecret $200 Retirement Blueprint

Arresting, exciting & tempting1) READ THIS OR DIE! 2) STEAL THIS BOOK!

Prediction1) Why Most 20th Century Diseases Will Soon Become Extinct 2) 3 Shocking Events will wipe out millions of American Investors by Dec 31, 2006.3) The Plague of the Black Debt - How to survive the coming depression.

InsiderJust 50 People Control 90% Of the World's Energy Markets… And They All Have Me On Speed Dial.

No HeadlineWall Street Letter: One late spring afternoon, twenty-five years ago, two young men graduated from the same college…

2) Many of the world's wealthiest families have used this "secret currency" for generations to grow dynasties. Let me show you…

Personal Triumph1) They laughed when I sat down at the piano… but when I started to play.

Curiosity/Intrigue1) The man in the Hathaway shirt 2) What if you had a simple blueprint to take you from where you are now… to your perfect place overseas?

1st TO MARKETProspect has not seen a product like yours –

new or tech breakthrough

UNAWAREProspect is either not aware of his desire or his need, or won't honestly admit it

NEED AWAREProspect has a need (not a desire) and recognises the need immediately.

PROBLEM AWAREProspect recognises his desire but isn’t aware of a way to satisfy desire.

SOLUTION AWAREProspect knows of product but isn't fully aware or convinced

PRODUCT AWARECustomer knows your product & what he wants

2nd TO MARKETProspect is seen a

handful of products like yours (still new)

MANY CLAIMSProspect has heard all

the claims. Maybe even tried a few

products.

MANY MECHANISMSProspect has heard

quite a few mechanisms.

MARKET EXHAUSTEDOverexposed to marketing – low

believability

PROMISE, PROBLEM-SOLUTION, SECRET,

PROCLAMATION or STORY LEAD







OFFER or PROMISE LEAD





PROMISE or PROBLEM-SOLUTION, SECRET,

PROCLAMATION, STORY LEAD



OFFER or PROMISE LEAD

PROBLEM-SOLUTION, SECRET,



PROCLAMATION, STORY LEAD

PROBLEM-SOLUTION or SECRET or




OFFER or PROMISE or

SECRET LEAD

SECRET, PROCLAMATION or STORY LEAD







SECRET, PROCLAMATION or STORY LEAD






State Of Product AwarenessHow much does your prospect know today about the way your product satisfies their desire?

State Of Market Sophistication

How m

any similar products have been presented to them

before yours?

STEP 9:Take an Appeal(s)And Ideate Around These Leads

”Unlimited” Number of Appeals

• Number of Appeals/Positioning x Number of Leads

State Of Product AwarenessHow much does your prospect know today about the way your product satisfies their desire?

UNAWAREProspect is either not aware of his desire or his need, or won't

honestly admit it

NEED AWAREProspect has a need (not a desire) and recognizes the

need immediately.

PROBLEM AWAREProspect recognizes his desire

but isn’t aware of a way to satisfy desire.

SOLUTION AWAREProspect knows of product but isn't fully aware or convinced

PRODUCT AWARECustomer knows your product

& what he wants

• Longer sales cycle• Long copy• More steps in the sales process• Advertorial• Multi-step funnel• Indirect

• Offer• Lead Capture• Short Copy• Direct

Language Patterns For…Unaware

You’ll be surprised, People in the know get benefits• Investors in the know are cashing in• People in the know are getting cheaper insurance and ore protection• 7 little known mistakes that prevents insurance payouts

Language Patterns For…Recognize Need/Problem Aware

You’re missing out, FOMO angle• Secret Clause That Increases Your Insurance Payout• Fastest Way to Reduce Your Family’s Financial Burden (When Their

Need Is Greatest)

Language Patterns For…Wants Satisfaction (Solution Aware)

You’re not alone - millions of people have stopped suffering or have profited - limited window of opportunity, social proof, offer a ‘TEST’• How many sneaky “automatic claims-reject” clauses added insurance

companies can you pick?

Language Patterns For…Product Awareness

Sceptical, Superiority, Position against competition, Explain cost of inaction, Explain benefits not considered, “Did you know?”, Proof• Calculate/Compare the benefits/cost you’re missing out on.• Are you sure you’re getting all the benefits you deserve.• Compare against competition. 7 Reason Why This IS Better? How

These X Unique Benefits Helps Gets/Attains/Reduces <Benefits/Pain/Aspired Outcomes/Desires>

Language Patterns For…“UNBOUGHT” Offer

Make an offer, scarcity• Fast, Quick, Easy, Limited by Time/Quantity, 50% Offer Today

Unware: 7 Little Known Risks When Buying a High Rise Apartment.Recognizes Need (Prob): A Secret Trick To Sell Your ‘Cracks-In-My-Building’ Risk.Wants Satisfaction (Soln): How to Preserve Your Capital Gains Even If Your Apartment Collapses! Product Aware: The 5 Clauses You Must Add To Your Building Insurance Agreement – This Ensures a Complete Refund Including Any Capital Gains From the Day of Purchase.“Unbought” (Offer): 5-Min Claim Process + Zero Excess + Includes Ironclad Anti-Crack Clauses + Backed by Lloyds of London + 25% Off Today.

STEP 10: Narrow The List

• Reduce to a manageable size to execute based on capacity, capability, bandwidth and budget.

• No guessing

Step 11: CopyEmotional Wheel

Write Fascinations As Bullets (see below)

• Lubricates Your Mind• Put it in a Sequence

STEP 12: Execute

• Create the Pages, Landers etc• Track• Experiment/Split-Test

STEP 13: Segmentation(List/Audience)

• Using the Power of Decision Trees to build audiences• JS Events• = Reverse Market Segmentation

Additional Training

• Persuasion Language Patterns• How Not to Get Blindsided by Reality• Architecture of Persuasion• Structuring Irresistible Offers

Working With Me

• It’s not coaching• It’s not monthly recurring fee• Work to an agreed objective• Dissect your business• Clear the bottlenecks• Work from the back to the front (Increase capacity and scale)• Marketing come last…

How to Execute Fast…üSet a Clear ObjectiveüTech InfrastructureüSkills/Team AssessmentüBusiness Assessmentü1 x Done-With-You CampaignüGoal: Skills Transfer to you or your teamüLast Time I did prepared a business for exit, I was paid over $150küNot doing much of this type of one-on-one.

BULLETS LIST BELOW...

1. The “how to” bullet

• How to use the secrets of “loading” your body for maximum power! (Traditional swings rob you of this potential power — while the Triple Coil Swing actually increases it two-fold!)

• How to make yourself safer than 89% of other car passengers — page 389.

• How to rub your stomach away. The simplest and most natural way to lose weight is by this effortless two-minute exercise.

2. The “secret to” bullet

• The secrets of “Single Finger” takedowns … using moves that are indefensible even by a larger and more experienced opponent!

•• Little known secrets that can steer you to tremendous profits in gold

… even if bullion drops to $250 an ounce!•• The secret of “that schoolgirl complexion” revealed! This is the

natural compound you must have for health, beauty and long life. Develops that youthful beauty from within.

3. The “Why” bullet

• Why if this disaster strikes the US, you’ll pay up to 15 times more money for cheap imitations of your favorite supplements — and why that’s the good news!

•• Why up to 70 percent of all poisonings happen to children under five.

And the best prevention of them all. Page 34.•• Why you can’t trust your pension fund: Dirty tricks they play with

your money — and how to stop them COLD…

4. The “What” bullet

• What you must do immediately before November 15th, 2001 to preserve your wealth and …

•• What you must do at once if you receive a mild shock when you touch an electric

appliance — page 26.•• What the Corporate Fat Cats don’t tell you about their CoQ10 supplements …•• What to watch when you’re eight feet apart (it’s NOT his eyes — a terrible

mistake most fighters make that gets them hurt) … and what to watch inside the two feet “crunch time zone” … to keep you a precious step ahead of even superbly-trained fighters!

5. The “What NEVER” bullet

• What never to eat on an airplane. The dirtiest, deadliest airplane in the whole wide world.

• What never to keep in your deposit box. Never. And how to stop the state from stealing it.

• “What NEVER to take along with Vitamin C …” If you’re in the investment market, you could say, “What NEVER to invest in as inflation rises …

Variations of What NEVER..• Why you should not use soap anywhere but under the arms and on the genitals.

Page 37.• The absolute worst time for your body to do paperwork or read. Page 26.• The One Place NEVER to Store Your Gold: It’s practically an engraved invitation to

thieves. Where to store your gold for maximum safety and convenience.

6. The “PLUS” bullet

• PLUS — How to turn the tables on them: Insulate your wealth and then USE their treachery to lockin profit potential of up to 562%!

•• PLUS my complete list of 1,837 companies that we suspect of fudging

their earnings — make sure your stocks are NOT on this list!

7. The “Number” bullet

• Four ways to stimulate the body to release its own natural painkillers.•• The seven little-known signs of internal bleeding and what to do

about each — page 4.•• The world’s two most powerful inflation fighting strategies: PLUS the

stocks that can hand you gains of up to 562% as inflation returns …•• 3 often overlooked investment vehicles that can make you up to 10

times richer when the next earnings scandal bursts into the headlines.

The “Right … WRONG!” bullet

• Sneezing into a tissue prevents colds, right? Wrong! Page 2 explains why.

•• The bathroom medicine cabinet is the best place to store medicine,

right? Wrong! It’s the worst. The facts are on page 120.•• “Unscented” products have no scent? Sorry. Many are masked with a

chemical that can cause allergic reactions. Page 24.

9. The “WARNING” bullet

• WARNING — Your #1 asset is now in extreme danger! Why the equity in your family’s home may be vulnerable to an all out attack in 2004-2006 —crucial self-defense…

•• WARNING: Avoid These 2 Popular Gold Investments Like The Plague!

Ignoring this single warning could leave you broke and holding the bag!•• Cell phone DANGER! Avoid sleep disruption from electromagnetic waves …•• CAUTION: Washington and Wall Street are conspiring to HOODWINK YOU!

They only want you to THINK that they’ve cleaned up Wall Street. Discover the shocking TRUTH that can protect you from being fleeced again!

10. The “Are you …?” bullet

• Are you and your doctor making these common mistakes with your health? One of the Country’s most respected M.D.’s exposes the 9 deadliest flaws in disease treatment that could be robbing you of your health and hard-earned money.

•• Does your broker have a “rap sheet” with the SEC or NASD? Here’s

how to find out — FAST!•• Do you take any of these 16 popular vitamins or supplements? If so,

please read this M.D.’s urgent warning!

11. The “Gimmick” bullet - Extract an idea from information in your research and put a creative “spin” on it, assigning it a name.• The simple “pinch test” that instantly tells what your body fat levels are --- with pinpoint,

.5% accuracy.•• The amazing “Towel Hanging” trick that increases the strength of you erection … plus

your lovemaking stamina … allowing you to supercharge your love-life in a very short time! (You have to experience these kinds of “rocket burst” orgasms to believe they’re possible! See page 139.)

•• And … the amazing “follow through” secret that is the foundation of making long,

straight drives so easy you could cry with joy! This alone will change your game forever…•• The “optical illusion” that absolutely destroys most golfers … the single most damaging

“habit” nearly all amateurs suffer that GUARANTEES they will never experience a consistently great game! (Once you know the secret, however, you will OWN the course!)

12. The “Sneaky” bullet - overdoing it can make your copy feel contrived.

• The sneaky ways professional fighters use the element of surprise to turn around dangerous situations … even when they’re the ones who’ve been “jumped” by an assailant unexpectedly!

•• Sneaky little arthritis secrets that doctors never, ever tell you about …•• Sneaky insurance tricks that could be costing you an arm and a leg.

Make sure you’re not a victim.

13. The “Statement of Interest + Benefit” bullet.

• Drowning is the third leading cause of accidental death. But did you know it’s possible to save a drowning person even if you can’t swim? Page 15.

•• You walk into an empty self-service elevator late at night and press the

button. Before the door has a chance to close you get back out fast. Why? (Nine ways to outwit a mugger.) Page 380.

•• Platinum Prices Up 90% since 2002 — Here’s How To PROFIT: Why platinum

prices are expected to surge throughout 2005. Best coins and bars for profit-minded investors.

14. The “Direct Benefit” Bullet

• BUILD ENORMOUS STRENGTH AND MUSCLE TONE without exercise! Ten minute breakthrough naturally triples your growth hormone levels. Secretly being used by the New York Mets, Chicago Cubs and many Hollywood stars. All you do is stand.

•• BANISH MENSTRUAL CRAMPS FOR GOOD with a common vitamin! Now

shown to wipe out over 80% of all cases of cramps.•• RECOVER FROM LATESTAGE CANCER, even after it has spread to the bones.

Just a tiny dose of this cutting-edge nutrient has now been shown to make it happen.

15. The “Specific Question” bullet

• Do you know that one-quarter of all household burglars gain entrance without breaking in? Here’s how they do it … and how to get them to stop doing it to you. Page 157.

•• Joint bank accounts? Close them fast and open separate ones … or

you’ll pay dearly. Page 142.•• What time of day are you at greatest risk for low blood glucose? This

surprising answer will put you on alert.

16. The “If … Then” bullet

• If you have a tension headache, here’s why you should forget your scalp and concentrate on your toes.

•• If you’ve got just 20 minutes a month, I guarantee to work a financial

miracle in your life.•• If you are now a "B" or "B+" copywriter, by learning this one unusual

secret, you will much more easily move up quickly into the rarefied ranks of the "A" or even "A+" writers who command the biggest freelance fees and make fortunes in royalties

17. The “When” bullet

• When the IRS has to pay you interest! If they miss this deadline by a single day, they’re legally obligated to do so. Page 15.

•• When it’s safe to ignore the April 15th filing deadline. No interest. No

penalties. No nasty visits from the Feds. Page 14.•• When cold pizza is the perfect fat-loss breakfast. Page 14.

18. The “Quickest, Easiest” Bullet

• The easiest way to beat out even the most ferocious competition in your marketplace, even when their marketing is brilliant, their budget huge and their copy is so persuasive, it could have been written by Claude Hopkins himself.

•• And finally, the easiest way to be a master of persuasion — the simple, 12

word sentence that will make you one of the most persuasive people on the planet, no matter what field you're in. This is the "master secret" of knowing how to persuade almost anyone to do almost anything.

•• The quickest, easiest ways to find a broker who won’t cheat you.

19. The “Truth” bullet

• The truth about mutual funds. What your broker doesn’t tell you could cost you up to 5% this year.

•• THE TRUTH ABOUT TUNA. Is it good for you? Or does it contain

harmful metals that can ruin your immune system? See page 70.•• THE TRUTH ABOUT ALCOHOL. Will it interfere with muscle growth?

Will it help your heart and circulatory system? See page 274.

20. The “Better” Bullet - When there’s an assumption that something’s good but YOU have something even better — use this bullet!• BETTER THAN THE BENCH PRESS. For a broader, more muscular chest,

the uncanny exercise on page 17 works wonders.•• BETTER THAN SQUATS! Try this leg exercise on page 29. It takes less

time than squats and will not injure your back!•• BEYOND THE BEDROOM! Other rooms can spice up your sex life.

Every home contains sexual secrets waiting to be unlocked … DAY 3 shows you how to make your lovemaking more fun!

21. The “Single” Bullet

• The single most important sentence you will ever read about how to create powerful marketing. It contains just nine words, and they will forever change your approach to marketing.

•• The single most important nutrient you’ll ever need for heart health. It’s

not expensive — but there are at least 7 different forms of it and only ONE works. To find out which one, see page 23.

•• The single most explosive investment in this coming crash. It takes

advantage of my three proven growth factors and is still available dirt-cheap. But it won’t stay that way for long!

How to write world-class bullets when you’ve got no mystery or secretAnswer: create pure benefit sequences of bullets (without hiding intriguing or fascinating info).• The brain cells that control learning, reasoning, memory and

coordination are being rejuvenated and sparking to life again …• Nerve endings, once deadened, are now being revived and electrified.

Creaky, inflamed, painful joints are being soothed, renewed and rendered pain-free …

• Entire organs — from his eyes and ears … to his heart, lungs and liver … to his stomach, pancreas and intestines — and even his sexual organs — are being revitalized and are returning to their normal functions …

Or another strategy is to present horrifying alternatives:

• Ages your eyes: Free radicals have been shown to damage your chromosomes and block the enzymes needed to repair your DNA.

• Taxes your brain: Research from the New England Journal of Medicine shows that the more free radical hits your brain is exposed to, the slower the response in nerve synapse communication. Which means these little “bad guys” could be hacking away at your brain-speed and intelligence at this very moment!

• Great Real Estate Investments At A DISCOUNT! Think rising mortgage rates mean you’ve missed your opportunity to get rich with real estate? THINK AGAIN! Why you’re about to have a second chance to become a real estate millionaire: page 5

•• 8 Deadly Real Estate Traps: Avoid These Profit-Killers At All Costs! The size

of your monthly payment can make the difference between a profitable real estate investment and a costly one. Here are 8 pitfalls to avoid when shopping for your next mortgage! Page 6

•• Thinking About Becoming A Landlord? Get ready to raise the rent! The

secret reason why landlords are about to get a LOT richer … Page 7

How to create a “theme” for your bullets that maximizes their impact!Why? The advantage of “theming” your bullets like this is that you can hit a certain topic from a variety of angles.

Or create a label. Example a series, “7 Guilty Secrets Drug Companies Do NOT Want You To Know” was also touted on the cover of the piece as a reason to read it:

• FACT #1: Drug Companies Kill Tens of Thousands Each Year: Many of today’s most-often prescribed medications are not only useless, but extremely dangerous — crippling and killing as many Americans each year as died in the 18 years of the Vietnam war.

•• FACT #2: They Do It Knowingly — For Money: The ultra-rich U.S. drug

industry — the single most profitable businesses in America — is guilty of using bogus research, distorted reporting, and bald-faced lies to push deadly and ineffective drugs onto unsuspecting doctors and patients.

Great Examples of “Combination” Bullets (1/3)• The easiest way to control the process of persuasion rather than merely guess at

it. You’ll learn that persuasion, like music, comes down to a few simple notes. Master them, and you can play an infinite variety of melodies that are music to your prospects’ ears.

• You will create intense desire for your new product and yours alone. In other words, once you introduce your product this way, your market will never again be satisfied with your competitors’ products. Buyers will seek your product out specifically, demanding exactly the unique features you described in your advertising.

• How to use a simple punctuation mark to boost your response by 50% or more. No, it's not an exclamation mark (they often decrease response, because they smell like hype).

• … Plus … how to replenish (and manage) a steady new flow of fresh, youthful testosterone … allowing you to finally experience more frequent, more intense, and more pleasurable orgasms!

Great Examples of “Combination” Bullets (2/3)• The “Pre-Coital Secret” (only recently made public by a famous female sex

therapist) that breaks the code on giving any woman an explosive orgasm … every time you make love! Page 114 .

• The seven most effective ways to seduce the woman of your dreams — compiled by a rare study of women themselves! (Plus — the SINGLE most important thing you can do to win her love forever … and the worst sin you could ever commit —an unforgivable act that can destroy your love life!) See page 161.

• The 10 “Come Hither” Sexual Signals given by women that most men miss entirely! These are the ultimate secrets of meeting women — finally revealed by women themselves and supported by 20 years of scientific research!

• Ever been abused by an uncivil servant … humiliated by some self-important official … or given the runaround by a large corporation? Here’s how to write a simple letter that creates instant havoc … gets financial satisfaction … and gives you sweet revenge.

Great Examples of “Combination” Bullets (3/3)• The 20 safest banks in the U.S. — and the lemons, which spend their

time lending to third world deadbeats … and real estate hucksters.• What you don’t have to tell an IRS auditor — and how to prevent a

“fishing expedition” through your records.

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