WORLDWIDE MARKETING INITIATIVES

CATEGORY DATECOMPLETE

MPG SPEND(000s USD)

PROJECTED SAVINGS

(000s USD)

SAVINGS TARGET

(%)

In-House Creative (Torch Creative) Apr 2013 $4,000 $1,800 45%

TV Spot Finishing (New Wave) Jan 2013 $6,200 $850 14%

TV Spot Distribution (DG) Apr 2013 $3,000 $500 17%

Adaptive Print Creative (Trailer Park, Bravo) Dec 2013 $2,800 $480 17%

One-Sheet Poster Tubes (packaging optimization) July 2013 $1,000 $500 50%

Publicity Production (Black Diamond) Apr 2013 $1,100 $100 10%

$18,100 $4,330 24%

COMPLETED PROJECTS

WORLDWIDE MARKETING INITIATIVES - CONTINUED

CATEGORY DATECOMPLETE

MPG SPEND(000s USD)

PROJECTED SAVINGS

(000s USD)

SAVINGS TARGET

(%)

North American Media Buying – UM 1Q 2014 $601,000 $35,000 6%

North American Media Planning & Placement – UM 1Q 2014 $26,800 $4,000 15%

Marketing Print & Standees 1Q 2014 $19,600 $600 - $1,400 3% - 7%

Adaptive Print Creative Dec 2013 $2,800 $480 17%

Special Events/Hotel Venues 1Q 2014 $9,800 $600 - $800 6% - 8%

Regional Field Publicity Agencies 1Q 2014 $4,300 $430 10%

Promotional Items 1Q 2014 $4,200 $800 - $900 19% - 21%

Grooming Agencies 1Q 2014 $2,100 $150 - $200 7% - 10%

Trailer Sound (SSI) 1Q 2014 $1,500 $150 10%

Nielsen Research 1Q 2014 $2,000 $140 to $200 7% - 10%

$674,100 $42,350 - $43,560 6% - 7%

WAVE 1 - MARKETING INITIATIVES – IN PROGRESS

WORLDWIDE MARKETING INITIATIVES - CONTINUED

CATEGORYPROJECTED START

DATEMPG SPEND

(000s USD)

PROJECTED SAVINGS

(000s USD)

SAVINGS TARGET

(%)

Creative Advertising Agencies 1Q 2014 $57,500 $5,750 10%

International Marketing Spend Assessment 1Q 2014 TBD TBD TBD

European PEPI (Publicity, Events, and Promo Items) 1Q 2014 $14,000 TBD TBD

Digital Marketing (Social, web design, production) 1Q 2014 $20,000 $2,000 10%

Market Research 1Q 2014 $8,300 $330 4%

$99,800 $8,080 8%

WAVE 2 – UPCOMING MARKETING INITIATIVES