worldwide obesity + fast food consumption
Post on 14-Sep-2014
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2015
„For the first time in history more people are obese than hungry“
obesity
today
?
!World Health Organization:
„Worldwide, obesity has more than doubled in the last 30 years.“
1980
2008
!
5th leading risk
!
2.8 million deaths
!
1 in 10 adults worldwide were obese
2010
+ 40 million children overweight
Who‘s the fattest?
62%
OVERWEIGHT
26%
OBESE
$250 millionTHE PRICE OF FAT
300,000 children worldwide
30 to 35% growth p.a.
60% profit
1 new store every day
reasons
• less time to cook• high property prices• long commutes• long working hours• late marriage• small families
CHINA
fast food battle
stomach share
recommendation