Would You Consider Buying

Your Auto Insurance from

Google?

Google InsuranceWith all the competition in the auto insurance industry for your business – would you consider a Googlepolicy to insure your car? That is, of course, if Google was to go into the auto insurance business.

Online Insurance ProviderGoogle apparentlyintends to take its highlypopular internet autoinsurance comparisonshopping to the next level.The company plans tooffer policies through itsnew Google CompareAuto Insurance Servicesin the U.S., as reported byForrester Research.

Licensing InformationLicensed to sellinsurance in 26 states,the new entity recentlywas granted the right tooffer policies on behalfof MetLife, Viking, andfour other companies inCalifornia, the lonestate, so far.

Official Start DateThat should change rather quickly in the months to come. Like many of its past endeavors, Google’s success hinges on its latest attempt to cut out the middleman, which is another facet of the strategy that stole massive amounts of search traffic away from retailers in a November Google Shopping test that redirected ad clicks to its own Google Shopping results pages rather than those of retail websites.

Availability DatesWhile Google Compare

for auto insurance in the

U.K. has been available

to consumers since

2012, the service’s U.S.

launch has been

plagued by repeated

delays.

Current StatusSo, at this point, it’s

more a matter of when

rather than if Google

will begin offering auto

insurance policies

directly from its search

results platform.

Google Online RevenueIt goes without saying

that Google already makes a ton of

money off its ad revenue. But,

insurance has been an intriguing and

financially attractive industry for the

company in ad sales, as well as the

most expensive keyword category

across the board. Of Google’s $32.2

billion advertising revenue, 97 percent

comes from online pay-per-click

advertising, with insurance keywords

bringing in as much as $54.91 per

click as of several years ago. And,

with advertising prices rising, per click

rates have also risen substantially.

ProjectionsThere’s little doubt why Googlehas been trying to grab a piece ofthe actual insurance revenueavailable for the taking. Case inpoint, in 2013, the U.S. insuranceindustry boasted premiumstotaling $1 trillion, withproperty/casualty, which includesauto, home, renters, andcommercial insurance,accounting for $481.2 billion or46 percent of that total revenue.

Google Target CitiesNo one is more primed and ready to

leap into the insurance foray than

Google. Already having been licensed to

conduct business in more than half the

states – Alaska, Arkansas, Arizona,

California, Delaware, Florida, Idaho,

Illinois, Indiana, Louisiana,

Massachusetts, Minnesota, Missouri,

New Hampshire, New Jersey, New York,

North Carolina, Ohio, Oklahoma,

Oregon, South Carolina, Tennessee,

Texas, New Jersey, Washington, West

Virginia, Wisconsin, and Wyoming –

Google Compare Auto Insurance

Services is poised to take the insurance

industry by storm.

Google PositionGoogle has made no secret of its

plans to get into selling insurance.

However, the break-in period has

taken longer than most analysts

anticipated, considering its massive

market access due to its position as

the prominent search engine on the

internet. Once up and operational, the

program will be hazardous to mostly

the middleman, the broker trying to

compete on an equal playing field by

selling cheap auto insurance.

Meanwhile, the real winners will be

Google, the brand, and the consumer.

Contact UsAs a consumer, you always

want to get the lowest price

on your annual premiums.

That’s why you should

double-check you’re getting

the best rate on your auto

insurance. Why not get a

free auto insurance quote

today?Would you consider

buying your auto insurance from Google?