TARGET GROUP

• Mental Age: 18-29

• Sub-Culture Catwalkers• Urban Lifestyle

• Trendsetters

Presenter

Presentation Notes

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THE COMPANYWALK ON WATER CREATION AB

• In‐house Design: Kajsa Rydberg (Products) & Samuel Holmfred (Graphics)

• Production & Exports: Peter Carlberger

• Sales: Mats Pernfors

• Warehouse: Situated outside Stockholm

• Office/Showroom:Central Stockholm

• Production: Aiming to choose the most eco-friendly fabrics and components.

• Placing production at suppliers that take social responsibility

• Transport: Using ISO14001 certified forwarders.

• Environmental Project: We support “VI SKOGEN”; a tree planting project to compensate the CO² effect of our trips and shipments (www.viskogen.se).

• 2008 Turnover: € 1 Million

• Founded 2001

• 2009 AA-Rated / 2010 AAA-Rated (Only 7% reach this level within our field)

• 6 employees

• The Walk On Water Collection consist of more then 140 products and is rapidly growing

SOURCING & LOGISTICS OFFICE• Our sourcing & logistics office is situated in Hong Kong. They manage all logistics from

manufactures, which are joined in our hub.

• Sourcing & QC is also managed from this office

PRODUCTION:• To be able to offer short delivery time and the best price, Walk On Water has developed a

strategy to spread the production and to have at least three different manufacturers on same product at all times. This will minimize the loss in lead time for orders. If one or two plants will have delay or stop in production line the orders can easily be moved.

DELIVERIES:• Normal distributor orders are delivered directly from manufacturers to the distributors

warehouse. These orders will receive the best discount rate. Smaller Qty´s can be delivered from our warehouse in Sweden.

• OEM deliveries within 75 days order.

STOCK ITEMS• Our goal is to have 90% of running collection in stock at all times.