wp curve content strategy (public)
TRANSCRIPT
WP Curve content strategy
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Vision This blog is designed for entrepreneurs with an established business with customers and revenue who are looking to increase their earnings, grow their business, better market their product/service, and establish authority.
Values
● Transparency We want to be honest and open in our content, we want to make sure we are sharing real results, not selling a dream.
● Real advice Our content is something that can be immediately used and shares specific and actionable solutions to welldefined problems. It is not theoretical or hypothetical.
● No fluff Every sentence has value and is worth reading. Sentences and paragraphs are short, concise and get to the point.
● Readability No pop ups or other distractions from the reading experience. Large blocks of text are broken up with helpful images, bullets and headers.
● Uniqueness Our content is not found anywhere else and offers unique value to the reader.
● Practicing preachers focus on people doing interesting things right now.
Inspirations
● KissMetrics ● Okdork.com ● Help Scout ● Copyblogger ● QuickSprout ● 4 Hour Blog ● Buffer ● Groove HQ ● Markmanson.net
Strategy Build the WP Curve brand awareness with helpful and valuable content. Create content around actionable and simple strategies and tactics to grow and market a business. Favor problems and content centered around businesses that use wordpress and subtly promote WP Curve in the content. Create content about how we are growing our own business.
Target Communities
● Dynamite Circle ● GrowthHackers.com ● Bootstrappers.io ● Reddit
○ startups ● Coworking spaces ● Smart Passive Income ● Chris Ducker’s audience ● 7 Day Startup Facebook Group ● Content Machine Facebook group ● Quora
○ Startup ○ Management ○ Productivity ○ Content marketing
Differentiators
● Highly practical and useful content (WordPress speed article, marketing guides etc). ● Focus on readability and a pleasant reading experience. Not spamming people for
emails. ● Highly responsive in the comments, intelligent and friendly responses beyond “thanks
for reading.” ● WP Curve transparent internal content.
● Long form content (usually 2000+ words). ● Downloadable resources (spreadsheets). ● Pure content marketing. ● Input from influencers. ● Evidence and examples to support statements.
Unfair Advantages
● Dan’s authority in content marketing. ● 7 Day Startup recognition. ● Alex’s relationships in the US. ● Established and growing email list.
Current execution Create 10 posts a month of primarily written content for the target audiences. A large amount of content is already up on the WP Curve blog, but it is not categorized or organized or optimized to funnel the target communities. Content Types:
● Reviews of tools ● Howto articles with use cases ● Monthly reports ● Business case studies ● Downloadables ● Content marketing philosophy
Content Topics:
● Content marketing ● Tools and processes for business and marketing ● Conversion optimization ● Business management ● WordPress how to ● Online marketing ● Outsourcing and remote work ● Recurring revenue ● Business growth
Content Promotion: The main promotion for content comes from sending out the weekly email and is followed up by social media and posting on target social sharing sites. Email day: Wednesday morning (USA) Promotion documents: Promotion procedure Promotion template
Metrics: Monthly recurring revenue New customers Website traffic Email subscribers Social Shares
Recurring Goals and Metrics
● 10 posts per month. ● 1 post per month with 50+ tweets. ● 5% increase in traffic and conversion per month based on 30k June baseline. ● 5% increase in email opt ins based on 650 / month in June. ● 1 comarketing or joint venture piece of content each month.
Short Term Goals
● Identify new avenues for content promotion ○ Facebook ad promotion ○ Reddit advertising ○ Linkedin Ads
● Establish a dedicated guest writer team with a streamlined process.
Lead Magnets Primary Opt in Subscribe to get our latest content
Other opt ins Blog conversion review C metrics plugin Smart top posts plugin New here widget Email courses