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WP7/8: Mo*va*on Jussi Pohjolainen Tampere University of Applied Sciences

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WP7/8:  Mo*va*on  

Jussi  Pohjolainen  Tampere  University  of  Applied  Sciences  

Three  Ecosystems  

•  Apple  –  iOS,  iTunes,  iCloud,  Mac  OS  X..  

•  Google  – Android,  Search,  Gmail,  Calendar,  Docs,  Google+  

•  MicrosoL  – Windows,  Windows  Phone,  Xbox,  Live,  Bing,  IE..  

iOS   Android   WP7/8  

Programming  Level  

Hard   Average   Easy  

Fragmenta*on   Only  couple  different  iOS  versions  and  devices  

Fragmented,  several  devices  and  versions  

Only  three  different  WP  versions.    

Market   Closed  market,  huge  amount  of  apps  -­‐>  hard  to  find  anything?  Profitable  

Very  easy  process  for  uploading  apps  to  market  -­‐>  lot  of  “crap”.  No  “human  verifica*on”  of  apps.    

At  the  moment,  fewer  apps  than  other  markets.  “Human  verifica*on”.    Profitable  

h_p://blog.anlock.com/?p=28  The  end  result?  As  said,  FIVE  &me  more  sales  of  our  WP7  app  vs.  our  iPhone  app.  So  how  can  a  well  wri5en  iPhone  app,  with  great  reviews,  featured  by  Apple  and  supported  with  marke?ng  efforts,  perform  so  much  worse  than  the  exact  same,  equally  top  rated,  app  on  WP7?    How  is  this  possible,  given  Apple’s  market  share  in  smartphones  (and  compared  to  MicrosoI’s)?  The  answer  is  quite  simple:  Apple  has  500.000+  apps  on  the  App  Store  compared  to  only  30.000+  on  the  Windows  Phone  Marketplace.  The  poten?al,  in  terms  of  devices  in  the  market,  of  the  App  Store  is  huge  compared  to  that  of  the  Marketplace  but,  at  the  same  ?me,  there  is  fierce  compe??on  and  a  LOT  of  noise  in  the  App  Store,  making  it  extremely  difficult  to  stand  out.  

“Human  Centric”  vs  “App  Centric”?  

WP8,  Why?  

•  Very  fresh  new  way  of  thinking  the  UI  •  Android  is  kind  of  “rip-­‐off”  from  iOS  •  Fits  nicely  with  MS-­‐Ecosystem:  Windows,  Office,  Outlook,  SkyDrive  etc.  

•  Lot  of  people  already  in  this  ecosystem  •  Companies  probably  will  buy  WP7  phones  instead  of  Android  and  iOS  (MS  integra*on)  

•  Easy  to  differen*ate  in  Market  Place  now,  since  it’s  not  so  crowded  yet  

Predic*ons  

Learning  Point  

•  C#  and  .NET  knowledge  is  highly  valued  in  companies  

•  Several  job  posi*ons  available  if  one  knows  MS  technologies  

•  Nokia  focuses  it’s  WP8  Development  in  Peking,  Salo,  San  Diego  and  Tampere  

 

Nokia  Today  

S40  •  “Low  end”  phones  •  Java  ME  environment  for  

development  •  World’s  biggest  installed  

base    

Windows  Phone  •  “High  end”  phones  •  Will  cover  a  lot  of  price  

points  •  MS  Tools  

Low  end  vs.  High  end