wp7 motivation
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Three Ecosystems
• Apple – iOS, iTunes, iCloud, Mac OS X..
• Google – Android, Search, Gmail, Calendar, Docs, Google+
• MicrosoL – Windows, Windows Phone, Xbox, Live, Bing, IE..
iOS Android WP7/8
Programming Level
Hard Average Easy
Fragmenta*on Only couple different iOS versions and devices
Fragmented, several devices and versions
Only three different WP versions.
Market Closed market, huge amount of apps -‐> hard to find anything? Profitable
Very easy process for uploading apps to market -‐> lot of “crap”. No “human verifica*on” of apps.
At the moment, fewer apps than other markets. “Human verifica*on”. Profitable
h_p://blog.anlock.com/?p=28 The end result? As said, FIVE &me more sales of our WP7 app vs. our iPhone app. So how can a well wri5en iPhone app, with great reviews, featured by Apple and supported with marke?ng efforts, perform so much worse than the exact same, equally top rated, app on WP7? How is this possible, given Apple’s market share in smartphones (and compared to MicrosoI’s)? The answer is quite simple: Apple has 500.000+ apps on the App Store compared to only 30.000+ on the Windows Phone Marketplace. The poten?al, in terms of devices in the market, of the App Store is huge compared to that of the Marketplace but, at the same ?me, there is fierce compe??on and a LOT of noise in the App Store, making it extremely difficult to stand out.
WP8, Why?
• Very fresh new way of thinking the UI • Android is kind of “rip-‐off” from iOS • Fits nicely with MS-‐Ecosystem: Windows, Office, Outlook, SkyDrive etc.
• Lot of people already in this ecosystem • Companies probably will buy WP7 phones instead of Android and iOS (MS integra*on)
• Easy to differen*ate in Market Place now, since it’s not so crowded yet
Learning Point
• C# and .NET knowledge is highly valued in companies
• Several job posi*ons available if one knows MS technologies
• Nokia focuses it’s WP8 Development in Peking, Salo, San Diego and Tampere
Nokia Today
S40 • “Low end” phones • Java ME environment for
development • World’s biggest installed
base
Windows Phone • “High end” phones • Will cover a lot of price
points • MS Tools