write compelling product descriptions that make the engines happy & customers buy

1. { Writing Product Descriptions That Make The Engines Happy & Customers Buy

2. Focus on Your Ideal Buyer this is the first and most crucial step in getting your audience to respond. If you dont know who you are targeting, you cant tailor the message to them. Entice with Benefits dont fall into the trap of just listing features. Any feature listed should be broken down into a benefit. Avoid things like excellent product quality - If your product is really the best, provide specific proof why this is the case. Otherwise, tone your copy down or quote a customer who says your product is the most wonderful theyve ever used. 3. Appeal to their imagination and use storytelling. Give your audience a preview of their future. Dazzle your readers with vivid product descriptions. Think about words like velvety, smooth, crisp, and bright. Rely More on Verbs, and Less on Adjectives Borrow the Language/Vocabulary from Your Ideal Customer to ensure they can better relate 4. Use Larger Fonts and Well-Contrasted Font Colors. Text should be easy to read and key points should stand out Answer the all-important question: why? If someone doesnt know why they should buy your product, they arent going to make the purchase Optimize the content for the engines. Dont use descriptions provided by the manufacturer and make sure you use keyword phrases well. Do not keyword stuff and dont forget to be compelling and descriptive this isnt just for the engines, its for visitors too. 5. Brought To You By: Jennifer Horowitz, Director of Marketing has spoken at conferences, written a book, is regularly published on the top industry Blogs and sites. Voted Top 10, 20 and 100 SEO experts and Bloggers around the world. EcomBuffet enables companies to target, attract, engage and ultimately convert prospects into paying customers. We believe that a strategic, integrated campaign will yield the greatest return at an accelerated rate. These fully customized marketing solutions are what your business needs to make 2014 your best year ever. Your goals are our goals. Our success comes from your success. SEO Social Media Copywriting Lead Generation Blogging Marketing Web Design Conversion Optimization 6. Contact EcomBuffet For A No-Obligation Proposal / Consultation Jennifer Horowitz 562-592-5347 [email protected] Kim Duggan 289-971-1426 [email protected]