write on: how to create killer recruiting content
TRANSCRIPT
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How To Create Killer Recruiting Content
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Matt CharneyExecutive Editor, Recruiting Daily
www.recruitingdaily.comwww.mattcharney.com
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#SST2014
#RecFest2@mattcharne
y@RecruitingBl
ogs
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Which of the following do you consider“recruiting content”?
a. Blog Postsb. Job Advertisementsc. Career Sited. Social Media Career Pagese. All of the above
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Which of the following do you consider “Recruiting Content?
a. Blog Postsb. Job Advertisementsc. Career Sited. Social Media Career Pages
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When you think about great content, whatmakes it great? When it…
a. Teaches me something I don’t know.b. Knows my struggle and I think “wow I worked on that
yesterday!”c. Is interesting enough to share with my network.d. Pulls at my heart strings. I love a good cry.
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When you think about great recruiting, whatmakes it great? When it…
a. Teaches me something I don’t know.b. Understands what I’m going through and I think “wow I
worked on that yesterday!”c. Is interesting enough to share with my network.d. Pulls at my emotions. I love a good cry.
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#TrollOn
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#SST2014
Shit your audience cares about.
AMPT: Acronyms are fun.
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Driver #1: Advancement
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Driver #2: Money
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Driver #3: People
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Driver #4: Technology
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#SST2014
#1 #2
#3 #4
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“are consumers of work. And like all consumers, they have choice.”– Peter Cappelli
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CONTENT BEST PRACTICES FORPEOPLE WHO HATE WRITING.
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Momentum, a Model anda Point-of-View.
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A Point-of-View.
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#SST
“"Advice is a form of
nostalgia”Baz Lurhman
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Looks Like Pac Man
Doesn't look like Pac Man
Where do People get information?
Elsewhere
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Looks Like PacMan
Doesn't looklike Pac Man
Percentage of the chart thatlooks like Pac Man.
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57% of statistics are made up on the spot.
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#SST
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#SST2014
“Britney proves that while you cannot polish a turd, you can roll it in glitter.” – LA Times
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Tables with skirts suck.
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When everyoneelse Zigs, Zag.
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If you have to choose between professional or memorable, always choose memorable.
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If you want to be a disruptor, you will need to be comfortable with being disruptive.
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#SST2014
Content without engagement is likegolfing with one arm.
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A Model.
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The only measurable outcome of content is people knowing you without knowing you.
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#SST2014
I likeyou
I may want to
buy something from you real soon
time
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1. Write About What You Know.
2. Post When You Have Something to Say.
3. Length doesn’t matter.4. Sound like a person.
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Don’t chase traffic. Find your voice. Top 10 Lists Suck. Only extract as much value as you give. Engagement is everything.Your audience is not an algorighim.Treat readers like adults. Stop patronizing.
Content isn’t about “if.” It’s about “how.”There’s no silver bullet. Success is subjective.
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#InnovateHR @MattCharney
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#SST2014
Stay In Touch!
@mattcharney@recruitingblogs
linkedin.com/in/mattcharney [email protected]
www.recruitingdaily.com www.mattcharney.com
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