write the right words for the internet - allwrite ink

Write the Right WordsInternet Content Writing

Deborah Chaddock Brown

#writerightwords

@thesmroadmap

Agenda• Marketing

Content vs. Web Content

• Blog Articles

• Newsletters

• Social Media

• Editorial Calendar

2014 Copyright AllWrite Ink 2

Marketing Content2014 Copyright AllWrite Ink 3

Website Content2014 Copyright AllWrite Ink 4

Website Tips

Keep the Reader in

Mind

Use Geographical Terms

Ask a Question

Use Bullet Points2014 Copyright AllWrite Ink 5

Short sentences

Key word phrases

Be Easily Reached

Have a Call to Action


Which do You Prefer?2014 Copyright AllWrite Ink 7

Too Few Words?2014 Copyright AllWrite Ink 8


Too Many Words?

Just Right!2014 Copyright AllWrite Ink 10

Ask Yourself:

Who is my audience?

What is their pain?

What is ONE THING I offer?


Call to ActionSign up for NewsletterClick on a linkFill out a surveyWatch a video


Blog - Articles2014 Copyright AllWrite Ink 13

48% of people on the web will get their news and information from blogs.


More than 50% read a blog at least monthly.


Companies who use blogs attract 55% more visitors to their website than companies who don’t use a blog.


Writing a Blog2014 Copyright AllWrite Ink 18

1. People will find you

2. Share expertise

3. Everybody else is NOT

doing it.

4. Blogging is easy – it’s

not rocket science.

Eric Binnion’s Blog Post Anatomy

1. Start with a good headline.

This is one of the first things that readers will see on your page. Your headline also often serves as the title for your page.



2. Main image

Nearly all of the blog posts that I write have an image at the very top. This is because images can help get the reader engaged with the post as well help support a point.



3. Introductory paragraph

This paragraph is likely the most important of the blog post. The introductory paragraph should explain to readers the overall idea of the post without being too long.



4. Quote or short story

Right after the introduction, a quote or short story can help the reader connect with your story.



5. The meat

Everything to this point was an introduction which served to hook the reader. The next several paragraphs will be your actual content.

I like to break my meat up into different sections using headings or images. You can, of course, also use lists to make data more appealing.



6. Conclusion

At the end of your post, it’s a good idea to summarize your main ideas so that you have tried everything you can to get your point across the reader. This is also an opportune time for you to include a call to action. I usually like to ask readers a question to try and get comments.

Read article at http://www.artofblog.com/the-anatomy-of-a-good-blog-post/



From http://socialtriggers.com/perfect-blog-post/

Other Blog Benefits

1. A Reason to Return

2. Google Authority

3. Brand Awareness

4. Drive Traffic


How Often?

Daily3/WeekWeeklyBi-MonthlyMonthly


Newsletters• Visibility• Value• Trust• Authority• Offer



Your Prospect is Luke. You are Obi Wan.The mistake most often made in marketing is thinking of your business as the hero, resulting in egocentric messages that no one else cares about. The prospect is always the primary hero, because they are the one going on the journey — whether big or small — to solve a problem or satisfy a desire.

- Courtesy of CopyBlogger

Newsletter Tips• Short• Informative• Actionable• Mobile Friendly• Sharable


Repurpose Content

Single Idea: 3 Spring Cleaning TipsNewsletter


Main Article: Health Benefits of spring cleaning your home

Call to action: Give us a call – we can do the cleaning for you

Repurpose Content

Single Idea: 3 Spring Cleaning TipsBlog Article


Tip one for spring cleaning your home: Have a plan. Include strategies, tips and ways to include the children in the process. Give examples and perhaps a chore chart to measure success.

Repurpose Content



Tip two for spring cleaning your home: Tackle one room at a time, offer a check list for each room of things that you can be cleaning.

Repurpose Content



Tip three for spring cleaning your home: have the right tools at hand, offer a listing of the best home remedies, cleaning tools, etc. for making the process easier.

Repurpose Content

Single Idea: 3 Spring Cleaning TipsTwitter


Include your kids in the plan for #springcleaning your home this month. www.tinyurl.com (link to your blog article)Here are 3 tips for #springcleaning your home www.tinyurl.com (link to the Newsletter)

Repurpose Content

Single Idea: 3 Spring Cleaning TipsFacebook


• Do you have a plan for spring cleaning this year?

• What is your best tip for spring cleaning – share it here

• What is the most difficult room to tackle when you are spring cleaning?

Repurpose Content

Single Idea: 3 Spring Cleaning TipsANOTHER Blog Post


Take the responses from your Facebook business page to create another article

Repurpose Content

Single Idea: 3 Spring Cleaning TipsLinkedIn


The Almanac calls for higher than normal pollen levels this year. See how spring cleaning reduces risks. (link to newsletter)

Repurpose Content

Single Idea: 3 Spring Cleaning TipsGoogle+


We offered three tips for spring cleaning, but here are some additional ones that customers have suggested. (Link to blog post)

Repurpose Content

Single Idea: 3 Spring Cleaning TipsPinterest


Create an infographic with the three tips.Take pictures of the cleaning supplies and tools and link back to website

Repurpose Content

Single Idea: 3 Spring Cleaning TipsYouTube


Create a 90 second video for each of the tips and upload to your YouTube channel and link back to the website.

All From ONE IDEA


Stay on Track


January February March

Topics After holiday cleaning Green cleaning Spring cleaning

Press Release 3 Environmentally Friendly Tips for Disposing of Your Tree

3 Simple Must Have Ingredients for Green Cleaning

3 Tips for Organizing Closets

Newsletter – primary article

Getting your home back after the holidays

Preparing for allergy season

Newsletter – secondary article

Lead in to the 3 Environmentally Friendly Tips for Disposing of Your Tree

Lead in to the 3 Simple Must Have Ingredients for Green Cleaning

Lead in to the 3 Tips for Organizing Closets

Blog post week one Storing ornaments properly

Using Vinegar to clean the kitchen

Donation locations in your community

Blog post week two Oven cleaning Did you know what you can do with a banana peel?

Reducing allergens on your mattress

Blog post week three Quick microwave cleaning tips

Baking soda is a great way to unclog sinks

Latest in closet organization products for sale

Blog post week four Keeping trash cans fresh

Making spring cleaning a family affair

Blog post week five Latest report on chemicals in household cleaning products

Proper way to clean windows inside and out

Bottom Line

Keep Reader in MindOffer ValueUse Key WordsBe ConsistentHave a PlanWORK the Plan



Do you have more questions? Give me a call or send an email:330-414-8792Deborah Chaddock [email protected]

Visit our websiteswww.allwriteink.comwww.thesocialmediaroadmap.com

For more information

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