writing about wordpress: helping yourself, by helping others -- wordcamp orlando 2014
TRANSCRIPT
Writing About WordPress:
Helping Yourself, by Helping Others
Josh Pollock -- @Josh412 -- WordCamp Orlando 2014
I Do A Lot Of Things
Hi, I'm Josh
HoloTreeTeam Decision Making
What I Do
PodsCustom Content Types & Fields
The Big Two
● Professional Blogger○ Torque, Tuts+, WPMUDEV, WPBeginner, Elegant Themes, etc.
● Freelance Developer○ Specializing in data architecture, Pods integration & REST API work.
● Wrote A Bunch Of Other Stuff○ https://profiles.wordpress.org/shelob9/○ https://github.com/shelob9○ https://packagist.org/shelob9
What Else I Do
I Do Lots of WordPress Stuff
That's It
I Got Where I Am Today By Helping People
Goals For This Talk
● Get better at what you do.● Make more money doing what you do.● Teach others about what you're best at.● Share your gifts.● Make the world a little better.
But First
READ!!
Don't Just Read… Read The Best..
& Know Why They Are The Best.
Just like the GPL...
Aligning Pragmatismand
Idealism
What This Talk Will Cover
● Writing Strategically● Where To Write● Getting Paid To Write Or Getting Paid By
Writing
Part 1
Writing Strategically
Writing Strategically
What Do You Want People To Think You Are Good At?
Write To Learn
Write To Show Off
Write To Promote A Product
Write To Evangelize
Write To Kiss Ass
Write To Reuse
Write So You Do Not Have To Repeat Yourself
Part 2
Where To Write?
Where To Write
Define Your Goal Then Figure Out How You Can Reach Your Goal By Helping Others?
Your Blog? Your Company's Blog?
Your Product's Blog?
For Pay?
Part 3
Getting Paid
Getting Paid
Whether It's Direct or Indirect, What Defines Conversion?
Whether you Write For pay or not your posts should be creating work for you.
Sell Your Posts
Have Your Posts Sell You
Wrapping Up
Important Takeaways
Before You Can Do Any of This
● Know what you have to offer.● Know who needs it.● Know what they read.
Give Back Strategically
What's Your Return On Contributing To WordPress?● Fix what you need fixed.● Contribute to what you use.
Give Back Strategically
This isn't just about maximizing personal gain, it's about maximizing your contribution.
