1. Writing Communication and Structure 2. Connect and Communicate Bridge the existential gap: Speaking Listening Writing Reading 3. Purpose Entertain Inform Instruct Inspire Persuade Argumentation Evaluate your Audience Consider the Occasion 4. Decide on a Central Theme One sentence Simple, Direct Not Complicated Such as: Who I am: how I became me and my goals and aspirations. What is important to me. My hopes and ambitions for achieving something meaningful in my life. 5. Structure Technique Sequential Linear: Past Present Future Parallel Convergence Smooth Transitions Segue 6. Outline Introduction Tell them what youre going to tell them. Body Tell them Conclusion/Summary Tell them what youve told them; And close the sale 7. Writing Structure 8. Sample Outline Introduction Anecdote, story, shocking statement, or the like Transition line: relate the opening to the audience and tell why you are writing Good place to include Central Theme 9. Sample Outline Body Expansion and Development of Theme established by the opening introduction Supportive Facts Transition to Close 10. Sample Outline Summary Final point you want to leave your readers with Call to Action 11. Make it your own Honest Direct From the heart Sincere Conversational tone Read it aloud and revise