writing for a web 2.0 world

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Writing for a Web 2.0 World Sallie Goetsch June 24, 2009 SofTECH

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Presentation at SofTECH on June 24, 2009 about how to avoid writing pitfalls in the world of social networking, blogs, and SEO.

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Page 1: Writing for a Web 2.0 World

Writing for a Web 2.0 WorldSallie GoetschJune 24, 2009SofTECH

Page 2: Writing for a Web 2.0 World

LEET (1337)To be, or not to be: that is the question: Whether 'tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To die: to sleep; No more; and by a sleep to say we end The heart-ache and the thousand natural shocks That flesh is heir to, 'tis a consummation Devoutly to be wish'd.

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Page 3: Writing for a Web 2.0 World

SMS

Page 4: Writing for a Web 2.0 World

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Page 5: Writing for a Web 2.0 World

Surprising FindingsThe most important finding is that texting does not erode children’s ability to read and write. On the contrary, literacy improves. […] The more abbreviations in their messages, the higher they scored on tests of reading and vocabulary. The children who were better at spelling and writing used the most textisms. And the younger they received their first phone, the higher their scores.

David Crystal, The Guardian, Saturday 5 July 2008

Page 6: Writing for a Web 2.0 World

LOLspeak

Page 7: Writing for a Web 2.0 World

BLOGS

Page 8: Writing for a Web 2.0 World

Why Are CEO Blogs Bad?When was the last time you read a company newsletter and thought, ‘That was great. Can’t wait to read the next one.’ I know. These things are often long-winded and self-indulgent. Making matters worse, most company communications today are over-controlled by legal and public relations committees. These groups tend to sanitize, restrict, and script every word that comes out of executive mouths.

Christopher Lochhead, CBS News.com

Page 9: Writing for a Web 2.0 World

Some Words to Avoid

Page 10: Writing for a Web 2.0 World

How to Write a Crappy Business Blog (by Ian Lurie)1. Talk about yourself.2. Go negative. 3. Plagiarize. 4. Use lots of small, unreadable type.5. Spam the world.6. Use unreadable colors.7. Create really unclear links.8. Write badly.9. Write too much.10. Digg every post you write. 11. Stumble every post you write.12. Never post anything.13. Don't care.14. Apologize for not posting.15. Site breaks in Firefox.16. Ads that load slowly.

Page 11: Writing for a Web 2.0 World

SEO

Page 12: Writing for a Web 2.0 World

Keyword StuffingAccording to SF chronicle article by Deborah Gage (June 17, 2009, c1) a troublesome online network for buying and selling access to infected computers has been discovered by security researchers. The name of the group is GoldenCashWorld which sell access to online infected computers such as web server, mail server, database server etc. Infected computers are utilized to send spam, SQL injections, XSS attacks, buffer overflow attacks and spread viruses and worms.According to the article this underground network already have access to more than 100,000 websites and 40% of these compromised computers reside in the United States. This is a growing threat to individuals and business assets in United States which should be taken seriously by National Cyber security Divisions.GoldenCashWorld is a global underground ring which requires an international law to crack this nut.

Page 13: Writing for a Web 2.0 World

Ghost Blogging Is Unpopular

Page 14: Writing for a Web 2.0 World

Except with Blogging Services

Page 15: Writing for a Web 2.0 World

SOCIAL NETWORKS

Page 16: Writing for a Web 2.0 World

Good LinkedIn Question

Page 17: Writing for a Web 2.0 World

Bad LinkedIn Question

Page 18: Writing for a Web 2.0 World

Twitter

Page 19: Writing for a Web 2.0 World

Strunk & Twite

Page 20: Writing for a Web 2.0 World

Tips from USA Today

Page 21: Writing for a Web 2.0 World

Ghost-Tweeting Not Advised