writing for the web: blogging
TRANSCRIPT
Writing for the WebBlogging
ByLorna Sixsmith
Your Traffic
Your Window Display
Your FriendlyDoorman
Your Expertise
Your Sales
Your TargetCustomer?
• Male / Female• Age• Location• Income• Aims• Concerns• Questions• What do they want from you?
Your Readers
• People Scan• Easily Distracted • Expect entertainment / information • Avoid Jargon• Keep to the point• Use highly searched keywords naturally
GoogleKeyword Planner
Titles
• Hook the Reader• Attract Traffic with Keywords• Promise Value• Promise Solutions• Evoke Emotion• Get Readers Thinking
Questions
Warnings
Lists
Tips
Guides
Emotion One Man’s Meat
Puns – Dolly Rouge
Storytelling
First ParagraphWIIFM
One Fab Day
Wise Words
Body of Blog
• Presentation is Key• According to Nielsen, people read 28% of
words in an online article• Sub Headings• Bullet Points• Numbers• Images
Tweak Your Biz
Social Media Examiner
True RomanceWeddings
Watermark
Text & Logo
Using Picmonkey
Call To Action
• Buy my product• Book my course• Order my service• Sign up to my email newsletter• Follow me on other platforms and interact• Follow my blog• Comment on my post
Molly Moo
Spiderworking
The Style Fairy
Sharing Buttons
• [email protected]• [email protected] • @weteachsocial • @writeontrack_L• @LornaSixsmith• 086 1051007