WRITING GREAT SOCIAL CONTENT…

Kevin Goddard, AWS Sr. Social Media Manager

with Data!

INTRODUCTION

WHERE DO WE START?

START WITH LISTENING!

A WORD ON “B2B” SOCIAL MEDIA

“B2B”

Social

Media

Relating to

Individuals

READY TO WRITE CONTENT?

No “one-offs”

No repeats

Be unique

Think campaigns

20 CONTENT IDEAS

• Questions

• How to

• How to – timed edition

• Fill-in-the-blank

• Polls

• Behind-the-scenes

• Statistics or data with a twist

• Build a list

• Create a quiz

• Infographics

• Quotes

• Recommendations

• Weekly/month highlights

• Q&A

• Share an story/search

• Videos

• Memes & gifs

• Offer E-books/Whitepapers/Docs

• Tell a story with 4 photos

• Humor

HOW DID MY TWEET DO?

HOW TO MEASURE SUCCESS

Questions?